Photography: Photography is the most important investment you can make. Reduced editorial budgets mean that editors are relying heavily on images that you provide them with. Always be sure to have high-quality silhouette and styled images to share with press.
PR Firms: Hiring a PR firm is a great way to get your foot in the door. A good firm will have personal relationships with editors, which allows your product to cut through the clutter of an editor’s inbox. If you can’t hire a firm, Domino Media Group has a fabulous DIY marketing plan worth checking out.
Know When to Follow-Up: Every editor has a horror story of a publicist that just won’t leave them alone. Knowing when to follow-up vs. when to stop is a delicate thing and honestly will depend on your relationship with an editor. A general rule of thumb is to give a week from the initial pitch and then only one or two follow-ups after that. Never text or DM an editor with which you don’t have a close, personal relationship.
Be A Fan: This might sound obvious, but the most successful pitches are the ones that go to the right editors. You need to study your market, both print and digital, to know what sort of content works for them. The magazine’s media kit is a great place to start, but you will need to subscribe to the magazine to understand who you’re pitching.
Make A Personal Connection: Making a personal connection is another great way to get your product to the top of an editor’s inbox. If you have the chance to meet with an editor in person, take it. It also helps to remind the editor of when/where you met in the body of your pitch. We meet so many people so narrowing it down is always helpful!
Cheri Leavy is a connector, cheerleader and marketing consultant for fellow entrepreneurs.
Building rapport and strengthening a sense of community:
• A community of female entrepreneurs through the The Southern Coterie and The Southern C Summit
• The faces and places of Athens that make our city so vibrant through guide2athens
• A community of devoted football fans through Bulldawg Illustrated
- Contributing editor to Coastal Illustrated, Executive Board Member of the UGA Alumni Association