5 Takeaways from TSC Membership call with Liza Graves of StyleBlueprint

Sep 4 2021

by MK Hennigan

Capturing email addresses is the golden ticket to creating long-lasting relationships with our customers. Julie from Julie McAllister Cakes shares her top 5 takeaways from this week’s TSC Membership call with Liza Graves from Styleblueprint.

1. Best Ways to Grow Your Email List: 

2. The Ultimate Marketing Formula:

Paid Social + Email Addresses = Marketing Nirvana

3. Engagement in Marketing Emails vs. Social:

Email engagement is much more intimate than social engagement. If a user opens an email, they’ve taken the time to do so, as opposed to social media where they’re served photos/videos without seeking them out directly. Statistically, social media engagement has gone down significantly compared to 2021, whereas email engagement has gone up. Your ROI on email is 42:1, and emails generally have an average 21% open rate and 6% click rate. And don’t forget, you own your email list, but you don’t own your social followers. 

4. Don’t Stress About Unsubscribes:

Anyone who unsubscribes isn’t going to engage with you, so it helps your list’s engagement statistics when people remove themselves. 

5. Email matters. Grow it. Use it. Respect it.


MK Hennigan View More Blog Posts from this Author

MK’s career has been spent with Waterford Crystal, Macy’s and Berkshire Hathaway in Sales, Marketing and Product Development roles. She has always had a passion for cooking, entertaining and sharing with others her love of Southern-inspired foods. She was gifted the opportunity to pivot from her corporate role to one that spoke to her entrepreneurial spirit.
In the Curious Kitchen began in January 2020 to share with others what she had learned so many years ago.
Some of my earliest memories are of me standing on a chair at the counter of her grandmother’s North Carolina kitchen. Her grandmother didn’t just teach her to cook, she taught MK that cooking is the catalyst to all good things in our homes, gathering, laughing, loving….
Today MK recreates her heirloom recipes and honored ways in her Kentucky kitchen and has found that memories of her grandmother's storied hands and her spoken measurements are the best guide a curious cook could ever ask for.

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