Dress To Impress

Oct 9 2020

by Katelyn Whelan

Local designer and businesswoman Valarie Britz shares her tips for dressing strategically in the age of Zoom meetings

Valarie has been a fashion-loving interior designer for over twenty years. She made the leap into the retail world in 2015 and opened Cloth + Label – a store on St. Simons Island that sells designer apparel alongside fashionable home décor.

Cloth + Label is known for its globally applauded brands such as Ulla Johnson, Rachel Comey, and Dodo Bar Or. Valarie hand-picks a fresh collection of pieces each season that best fits her customer-base. Here are some of her tips for how to dress with style and confidence in 2020.

Tip 1 

Strike a balance between comfortable and elegant. It’s tempting to dress a little TOO cozy if you know you won’t be leaving the house. After all, “they won’t see my whole outfit on my zoom call, so why try?”  Brands like Xirena, Nili lotan, and C.T. Plage are excellent choices for relaxed yet sophisticated apparel. Try a flowy midi dress, or layer your favorite top with a lovely cardigan.  With fall upon us, cashmere sweats are a go-to as well. Never let your limitations limit your creativity!

Tip 2

Take every opportunity to accessorize. If your coworkers are only going to be seeing you from the neck up, maybe now is the time to pull out those earrings you bought 4 months ago! Styling yourself can help you feel more confident and “put together.” Additionally, styling yourself can help you mentally transition into a professional headspace, and help you forget that you’re working from your living room sofa.


Have fun! Don’t stop dressing up just because you might not have as many in-person occasions to attend. Take every opportunity to look and feel your best. 


Katelyn Whelan View More Blog Posts from this Author

Katelyn is a graduate of the University of Notre Dame, where she earned a dual degree in Marketing & Visual Communication Design. Settling in her hometown of Savannah, GA, she has spent the past 5 years building a career working with female owned small businesses. From events to retail, she has learned the art of translating ideas into action. Specializing in digital marketing, she seeks to bring the passion of her clients to life through the power of social media & e-commerce. She is the digital arm of a design firm founded with her two sisters, The Whelan Girls.

When she is not working, you can find her at the beach. She loves spending time with her family and can whip up a killer batch of chocolate chip cookies.

Leave a Comment

One response on “Dress To Impress

  1. Lynai

    I visited Cloth + Label while at the Southern C conference last year. The level of curation in both the clothing and home fashion is superb. Outstanding quality and style from the atmosphere to the offerings themselves. Cloth + Label is a must while in the area.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts