Whitney’s Delights & Discoveries: #TSCTRAVELS Palm Beach Edition

Jun 2 2024

by Whitney Long

Palm Beach Edition

Earlier this spring, I headed south to Palm Beach for a stay at The Colony and to enjoy a few days on this delightfully stylish and vibrant island – sensory overload and a feast for the eyes in every direction!

Sarah Wetenhall, CEO + co-owner of The Colony, was a presenter at 2024 TSC Summit, and after hearing her incredible session – which proved to be a masterclass in branding and owning an experiential business – it was so great to stay there and experience the magic first-hand. Sarah, and her attentive team, truly have created such a special place at their Pink Paradise which elegantly captures the style and spirit of Palm Beach!

(If you interested in a deeper dive into The Colony and more on creating unique customer experiences, listen to the conversation between Sarah and Laura Cox Kaplan as part of our TSC x She Said She Said podcast collaboration – it’s so good!)

We jumped in some of the signature events at The Colony like Sunday night Bingo and were sad we to had to leave before Monday night trivia. And of course we dined at Swifty’s – breakfast one morning and dinner one night – both times equally fabulous food and people watching!

What was really neat is that the trip felt like The Southern C South Florida edition! While there, I connected with several TSC Summit alums such as Cori Lee Seaberg, Caroline Bramlett, Kelsey Crain, Adair Sway and Dusty Brown!

Plus it was a treat to sport #TSCSUMMIT alum and member brands for every look! Dresses are a must while there – so easy to pack, always stylish and cool options for the Florida heat.


Crosby by Mollie Burch
Sue Sartor
Sheridan French
Emily McCarthy
Brittany Fuson
Holly Shae
Sissy Light

I managed to squeeze in a LOT while there including a tour of the Kipps Bay Showhouse  where Summit alum Jonathan Savage  (of Nashville and Palm Beach) designed a gorgeous space.

The beaches are beautiful and we spent most of a day at The Colony’s super close dedicated beach area. It’s a two minute bike ride and then we took cutest golf cart shuttle back to the hotel after a picnic lunch.

And of course there are so many great shops and restaurants and The Colony provides the cutest transportation to many of them.

These are some of my fave Palm Beach delights and discoveries recommended by friends and they didn’t disappoint!



The Kemble Shop

Julia Amory

Love Shack Fancy

Kirnaza Bete

Roller Rabbit

Lycette Designs

Meg Braff Designs

Living with Ivey


Sant Ambroeus
Lola 41
Buccan – try the grilled carrot salad!
Palm Beach Grill – get the hot dog and deviled egg – trust me 
The Breakers Seafood Bar
Green’s Pharmacy – best milkshakes!

All this to say, add Palm Beach to your must-visit list!

or better yet, SAVE THE DATE for…

TSC X The Colony Hotel Retreat
October 22 – 24, 2025!!

More details will be coming soon so be sure to sign up for our emails and follow on social to stay in the loop for updates on this exciting  event as well as other upcoming TSC events, programming and membership offerings!

And with travel ramping up for summer, we hope you connect with fellow alums on your next trip and make sure to tag us and use #tsctravels!


Whitney Long View More Blog Posts from this Author

Whitney Long is co-founder of The Southern C and The Southern C Summit. Mama x 4, wife x 1. Entrepreneur, thinker, doer, writer, researcher, believer. Enjoys working alongside creative entrepreneurs to build community while supporting established and upcoming brands. Hobbies include travel, reading, bike rides and clever craft cocktails.

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