Press Success! Now What? 

It takes time and perseverance to secure impactful media coverage. So when your brand lands fabulous publicity, it’s time to maximize the coverage to get the most out of the feature. Here are some tips to amplify your media coverage and continue to drive the hype. 

Thank You! 

First things first, connect with all the people that made this magic happen. Write a personalized, handwritten thank you note to your editor or media contact so you can graciously thank them for their effort towards the piece. Likely this will go a long way and remind them what a joy you are to work with for future stories and opportunities! 

Be On the Lookout

You or your PR partner should be the first person to see your media coverage. You want to review, celebrate and share the exciting news and not have someone do it on your behalf. Know the date or time the feature will hit and be prepared to be the first to have it in hand or watch the segment.  

Announce the News

Be prepared to share the PR coverage through all the channels you have available and promptly announce the news. The more clients or fans who learn about your recent feature, the more excitement, leads and sales it will drive. A few tips: 

• Post it on your website under your “Press” or “News” section with details of the feature and corresponding photography. And add that fabulous, new media logo to your site to earn your badge. 
• Push this publicity out on all social channels with details and link back to your website. 
• Create an Instagram post and multiple Instagram stories about the feature to leverage the content. 
• Post the online link in your profile on your Instagram page. Multiple features or stories to tell? Consider using linktree to highlight all exciting media coverage or highlights.  
• Share the good news in your next email newsletter with corresponding photos and links online. 

Update Your Retail and Partners and Clients

This media coverage verifies your business and brand. It leads to client inquiries, converts leads into sales and continues to position you as a leader. Your retail partners want to know what you are doing as a powerful business and how you are the expert in your space. So share the good news with your partners! 

These are just a few tips for maximizing your media coverage and continuing the exciting stamp of approval momentum! 

{Photo: Allie Munzer}