Natasha Murphy

Natasha Murphy is the founder of Built Best. After 20 years of agency experience, including founding and selling her own boutique web development firm, she created Built Best to focus on what truly matters: helping established e-commerce businesses thrive through thoughtful technical partnership.

She specializes in helping e-commerce stores with $1M+ in online revenue tackle their most pressing technical challenges – whether that’s optimizing their technical SEO, streamlining inventory management, or implementing strategic marketing automations. Her approach combines analytical problem-solving with hands-on execution: she doesn’t just identify opportunities, she implements them.

What sets Built Best apart is their commitment to long-term partnership. Some of Murphy’s client relationships span more than a decade, evolving from initial site builds to comprehensive technical strategy and ongoing optimization. This depth of relationship allows her to understand not just the technical requirements, but the business context behind every decision.