Michelle Cordeiro Grant

Jun 11 2025

by Katelyn Whelan

Michelle Cordeiro Grant is a serial entrepreneur, brand builder and innovator.  After spending the tenure of her career at household names in the retail industry including Federated Merchandising Group, VF Corporation, and Victoria’s Secret, she moved into the startup world. In 2016, she founded LIVELY, a Leisurée brand inspiring women to live passionately, purposefully and confidently. In three years, she grew the brand from concept to 5 stores, 165,000+ ambassadors, and $105M acquisition.
Michelle founded her next adventure, GORGIE, in 2022. The energy drink with benefits that actually tastes good, feels good, and looks good too! From concept to shelf in 6 months, GORGIE is now sold online and across thousands of retail doors nationwide – including Target, Sprouts Farmers Market, HEB, Erewhon, Juice Press, Earthbar, Equinox, and select Whole Foods Market stores.
Michelle is also an avid angel investor, podcast host, public speaker, mentor to women in business, and mom of two.

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Katelyn Whelan View More Blog Posts from this Author

Katelyn is a graduate of the University of Notre Dame, where she earned a dual degree in Marketing & Visual Communication Design. Settling in her hometown of Savannah, GA, she has spent the past 5 years building a career working with female owned small businesses. From events to retail, she has learned the art of translating ideas into action. Specializing in digital marketing, she seeks to bring the passion of her clients to life through the power of social media & e-commerce. She is the digital arm of a design firm founded with her two sisters, The Whelan Girls.

When she is not working, you can find her at the beach. She loves spending time with her family and can whip up a killer batch of chocolate chip cookies.

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