Alexandra Dillard Lucie

Oct 23 2023

by Katelyn Whelan

Alexandra Dillard is the Vice President and General Merchandise Manager for Dillard’s, Inc. Born in Fort Worth, Texas but raised in Little Rock, Arkansas, Alexandra spent her early years immersed in retail.  Her father, Alex Dillard, is the son of Dillard’s founder, William T Dillard and currently serves as President of the company.  He has significantly contributed to growth, success, and modernization of the company.  Alexandra often shares fond memories of attending new store ribbon cuttings with her grandparents as a child, joining her father on store visits, and attending buying markets throughout her formative years.  This exposure into retail from an early age and witnessing her family work incredibly hard day after day is something that shaped Alexandra both personally and professionally.  Alexandra and her two sisters, Annemarie and Michelle, all work for the company in impactful roles that inspire evolution and maintain relevance for the 84 year old department store.  However, Dillard’s is not Alexandra’s only exposure to the industry.  As a business graduate from Southern Methodist University in Dallas, Texas, Alexandra spent the summer after graduation working for an apparel factory in China to better understand the production line and working for Connor Sourcing, one of the world’s most renowned product sourcing agencies, based in Hong Kong to understand sourcing techniques and strategies.  She then moved to Los Angeles, California to pursue a career with BCBGMaxazria as a merchandiser.  Today, Alexandra carries a wealth of knowledge from this diverse range of experiences and applies that foundation in how she manages and operates her growing businesses within the Dillard’s corporation.  Through the duration of her “official” 15 years (and counting) in this role, Alexandra has gone from brand manager of ladies private label brands, to Divisional Merchandise Manager over a team of ladies apparel buyers, to her current role as General Merchandise Manager and Vice President.  She oversees $1 billion in annual sales and 50+ departments across ladies apparel, swimwear, outerwear and activewear, designer brands, kids, and juniors directly managing Dillard’s buying, product development, and design teams located in the corporation’s Saint Petersburg, Florida office as well as the Little Rock, Arkansas headquarters and indirectly managing our joint partnership with several design partners. An inspiration to her team, she is an advocate for always thinking outside of the box when it comes to problem solving and staying on the forefront of trends and social evolutions when it comes to her approach to product offering.  She has launched a plethora of new brands and spearheaded countless initiatives within the corporation, most recently including Dillard’s growing influencer collaborations and college campus ambassador partnerships.  Residing in Atlanta, Georgia as a mom of two young children and wife to an entrepreneur, to say her life is busy is an understatement, but there is a way to have it all and that is what life is all about!


Katelyn Whelan View More Blog Posts from this Author

Katelyn is a graduate of the University of Notre Dame, where she earned a dual degree in Marketing & Visual Communication Design. Settling in her hometown of Savannah, GA, she has spent the past 5 years building a career working with female owned small businesses. From events to retail, she has learned the art of translating ideas into action. Specializing in digital marketing, she seeks to bring the passion of her clients to life through the power of social media & e-commerce. She is the digital arm of a design firm founded with her two sisters, The Whelan Girls.

When she is not working, you can find her at the beach. She loves spending time with her family and can whip up a killer batch of chocolate chip cookies.

Leave a Comment

Related Posts