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TJ Callaway

Aug 28 2026

by Katelyn Whelan

Onward Reserve was founded in 2012 by TJ Callaway. Onward is his vision for an authentic brand- one that is laid back but unwavering in quality. Onward dresses men for life’s great moments. Days in the field or on the golf course with friends, football games, engagements… Onward wants to create memories with you.

Onward Reserve is strongly influenced by TJ’s hometown, Thomasville, GA. Thomasville is a uniquely charming, historic and beautiful town- known to many as the Quail Hunting Capital of the world. Men dress well in the field, on the golf course and on the town. History and traditions are kept and community matters. Onward Reserve’s 14 retail stores embody the spirit of Thomasville through hospitality, decor and product selection.

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Katelyn Whelan View More Blog Posts from this Author

Katelyn is a graduate of the University of Notre Dame, where she earned a dual degree in Marketing & Visual Communication Design. Settling in her hometown of Savannah, GA, she has spent the past 5 years building a career working with female owned small businesses. From events to retail, she has learned the art of translating ideas into action. Specializing in digital marketing, she seeks to bring the passion of her clients to life through the power of social media & e-commerce. She is the digital arm of a design firm founded with her two sisters, The Whelan Girls.

When she is not working, you can find her at the beach. She loves spending time with her family and can whip up a killer batch of chocolate chip cookies.

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