Kick-off 2025 with Intention to Grow Leadership, Teams, and Success

As we begin 2025, it’s time to start with intention—focusing on growth, leadership, and success. Whether you’re looking to drive business expansion or strengthen your team’s foundation, having a clear and actionable plan is key.

The goal of this session is simple: by the end of the call, we aim to have specific next steps you can implement immediately to grow your business. We’re introducing a modern model that’s easy to integrate into your current operations—plug-and-play solutions that help fill in the gaps, enabling companies to drive growth and scale effectively.

The 3 Rs for All Decision Making

When making business decisions, ask yourself three crucial questions: Reach, Relevance, and Revenue. These three pillars will help you navigate through ideas, execution, and scaling to grow your business successfully.

1. Idea
2. Execute
3. Scale

Key Insight: The real year in business starts in February. January is your time to build your PPA (Pivotal Power Agenda), a framework for your success in the year ahead.

What is PPA?

PPA stands for Pivotal Power Agenda, a blueprint for growth and scale. It’s the roadmap that guides you throughout the year, providing the structure to unlock potential, monitor progress, and make adjustments as needed.

PPA Breakdown:

• P – Picture: Build the vision for where you want to go.
• O – Outline: Break down the vision into actionable steps.
• W – Winning Actions: Define the specific actions that will drive you toward success.
• E – Evaluate: Continuously assess the progress of your actions.
• R – Resource: Identify what resources you need to achieve success.

Tip: Be expansive when building your vision, then break it down into clear, actionable parts. Prioritize and monitor those actions to ensure progress. Your blueprint should be something everyone in your business can reference at all times. This helps ensure alignment across the team and avoids wasted effort.

Alignment is Key

Lack of alignment is one of the biggest hurdles for businesses. When the team isn’t on the same page, people spend time working on things that don’t move the needle forward. So, it’s crucial to nail down your P—the purpose of your business—so that you can guide the rest of the strategy.

Identifying and Refining Your P

P – Identify Your P!
What is your dream state for your business by the end of 2025? What will you have built? Define the tangible manifestation of your story.

Too many businesses have teams deeply involved in the “W” (Winning Actions) and “E” (Evaluate) stages without clear direction about the P. This disconnect makes it difficult to see consistent growth and success. To get your revenue flowing, your team must become more specific and actionable in their approach.

Tip: Your P should be something you revisit daily. Keep it front and center, especially before going to bed, so that you’re always holding yourself accountable to the bigger vision.

Refining Your P: A Continuous Process

P – Refine It, Refine It, Refine It!
Business strategy isn’t a one-time event—it’s an ongoing process. Deep dive into identifying your gaps. Change behavior:

• What needs to stop?
• What needs to start?
• What needs to stay the same?

These reflections help clarify what is preventing you from achieving your P. Each step of the PPA process should be reviewed regularly to ensure progress.

Driving Growth and Scale: The Stop, Start, Continue Method

As businesses grow, it’s essential to recognize that what worked to get you to this point might not be enough to take you further. Consider the activities and strategies that have worked thus far—but also be ready to stop doing what no longer serves you.

Activity:

• Stop doing what’s not pushing the needle forward.
• Start implementing strategies that will accelerate growth and efficiency.
• Continue doing what’s working and fueling success.

Tip: Maximize your time and energy. Identify the hours or days when you can do your best work and use those moments to dive deep into your business. Working efficiently is the key to getting results faster.

Lean into Your P Every Day!

To make your P a reality, you need to actively lean into it each day. The work you do today sets the foundation for success tomorrow. This means constantly evaluating what you need to Stop, Start, and Continue to stay on track.

Remember, in order to achieve growth and scale, you must stop doing things that have only gotten you to this point, start implementing new strategies that will help you grow faster, and continue focusing on what works.

By the end of this year, if you commit to refining your PPA and taking actionable steps, you’ll have the tools and mindset to grow and scale your business with intention and purpose. So, let’s start 2025 with a clear focus, aligned goals, and the determination to succeed.