Graphic: The Southern C Retreat for Founders Round Top, TX September 28-30, 2022


September 2022 – Wednesday 28th -Friday 30th

TSC Round Up in Round Top

Join Us for a Lone Star-Style TSC Retreat

The Southern C Fall Retreat in Round Top, Texas is devoted to founders and business owners who are looking to #connectcollaboratecreate with other seasoned entrepreneurs and experts on a more intimate level.  Limited to 125 attendees, the Retreat focuses on education, inspiration, and exploration of Round Top known as “one square mile of wonderful.”  

With talks, tacos, tequila and antiquing on the itinerary, The Southern Coterie brings its signature mix of getting work done on the one who matters most – you – and plenty of adventure to #relaxrechargereignite your entrepreneurial spirit.  

A portion of proceeds will be donated to the Laura W. Bush Institute for Women’s Health.

Wednesday, September 28:

Frenchie Hotel grounds


5:00 – 7:00 pm at The Frenchie

Kick off the TSC Retreat with a champagne toast (or two) to our community’s first trip to Texas! Don your white attire and join Round Top locals and hostesses Katy Bader and Sissy Light for a tres chic poolside party and some light bites and in the spirit of TSC – a collaborative Red Clay + daysie Coconut Margarita cocktail!  


Wrangle some new TSC friends and stroll to dinner at these Round Top renowned supper spots:  ProstLulu’s,  Garden & Co.

Thursday, september 29


10:00 am – 4:00 pm at Festival Hill – Round Top Festival Institute

*Sessions may be subject to change

10:00 am Welcome with Co-Founders of The Southern C Cheri Leavy and Whitney Long

10:15 – 11:00 am

“Magnifying Glass: A Colorful Conversation on Growth”

Stephanie Hall of Estelle Colored Glass interviewed by Emily Landers of How’d She Do That

Stephanie’s line of luxury hand-blown colored glass saw lightning fast organic growth in 2020. She’ll share how she navigated the boom in business and how she has continued to sustain success.

11:00 – 11:45 am

“If the Shoe Fits: From Tastemaker to Fashion Trendsetter”

Annemarie Dillard, VP of Dillard’s Online Experience and Digital Marketing interviews Kimberly Whitman, Tablescape and Lifestyle Expert, along with Natalie Steen, of The Nat Note.

With a notable presence in the entertaining and fashion curation spaces respectively, Kimberly Whitman and Natalie Steen are known for their impeccable style. The two talented tastemakers share how staying true to their niche followings translated into fabulous fashion collaborations with Dillard’s and further diversified their burgeoning brands.

Paul Michael Company Interior


11:45 – 1:30 am at Paul Michael Company in Market Hill

Lunch + Shopping  at Paul Michael Company

Enjoy a taste of Market Hill with a boxed lunch at Duo Modern and then treasure hunt the rest of Paul Michael’s vision in the surrounding collection of beautiful decor, antiques and art from world-class dealers.

1:30 – 2:15

“Goodthymes and the People Who Get You There”

Bailey McCarthy of Biscuit Home, Goodthyme Farm, restaurants Rosie, Cannonball, Montrose Cheese & Wine, and MARCH interviewed by Jackie Thomson of Of Counsel PR

Influencer and serial entrepreneur Bailey McCarthy’s free range thinking has resulted in a truly eclectic portfolio of endeavors from luxury bedding to organic farming. She’ll share tips on building a team that can complete the dream.

2:15 – 3:00 pm

Tastemaker, Mover & Shaker: A Spirited Conversation on Entrepreneurship & Style

Betsy Cribb, Home and Features Editor of Southern Living interviews Dallas,Texas tastemaker Jean Liu of Jean Liu Designs

Transitioning from her family’s business to starting her own beloved design studio, Jean Liu, a 2021 Southern Living Tastemaker, talks business savvy, style and inspiration.

3:00 – 3:45 pm

Motivation to Milestone: A Conversation on Centering & Commitment

Sandra Campos, CEO, Founder, Board Member and CNBC Contributor

“It’s a marathon not a sprint” CEO, Founder, Board Member and CNBC Contributor, Sandra Campos shares her candid advice on planning for every leg of your entrepreneurial race.

3:45 pm

Farewell with Co-Founders of The Southern C

Cheri Leavy and Whitney Long


6:00 – 9:00 pm at Bader Ranch

Saddle up to the signature cocktails and world-famous margaritas of Contigo and the Tex Mex cuisine of Austin Private Chef Nick Middleton of Y Comida in the Bader hayfield (which happens to be hands-down the best sunset in Texas). Sip + Shop a curated collection of brands including Sissy Light, BURU, J. Lowery, City Boots, Biscuit Home, One33Social, Transparent Sunglasses and Nicola Bathe x Antonio Melani collection for Dillard’s.

Friday, september 30


8 am at Bader Ranch

Ali Hall of Pure Balance in Athens, Georgia

Hunter Bell

BRUNCH BELLES: Hunter Bell on Inspiration & Escapism

10:30 am at The Frenchie, 11:00 am conversation

Join Houston-based Designer Hunter Bell for a casual brunch and inspiring conversation and Q&A with Red Clay Co-founder and CEO Molly Fienning.  Brunch bites from Chef Brenna McBroom, boozy Green Juice from Red Clay , Coconut Almond Mocha Cold Brew Coffee from daysie. Sip, shop, mix and mingle with the female founders behind the brands.


Katy Bader of Bader Ranch and The Frenchie and Kristin Light of Sissy Light shine a light on their favorite shopping spots in Round Top with charming stops in Market Hill, Bull Market, Round Top Village, and Henckel Square


The Southern C is excited to share this curated selection of fabulous properties ready to welcome Retreat attendees! These boutique inns and hotels offer an authentic Round Top experience and are conveniently located in downtown Round Top and are in close proximity to Retreat activities and locales.

We strongly encourage attendees to book accommodations immediately to not miss out on the opportunity to stay in such unique properties located near all of the fun and festivities as well as staying where presenters and attendees are together. The room blocks expire August 1st or when the block is filled – whichever comes first – so be sure to book ASAP!

The Frenchie (Sold Out)

Lulu’s (Sold Out)

Round Top Inn 

The Red Antler Bungalows  (Sold Out)


Wander Inn


The Vintage Round Top – 1 cottage available (sleeps up to 6)
Numerous Walkable AirBNBs to Bunk Up with Girlfriends



Sissy Light
The Frenchie
Bader Ranch at Round Top
Red Clay Hot Sauce
Hunter Bell