Graphic: The Southern C Retreat for Founders Round Top, TX September 28-30, 2022


September 2022 – Wednesday 28th -Friday 30th

TSC Round Up in Round Top

Join Us for a Lone Star-Style TSC Retreat

The Southern C Fall Retreat in Round Top, Texas is devoted to founders and business owners who are looking to #connectcollaboratecreate with other seasoned entrepreneurs and experts on a more intimate level.  Limited to 125 attendees, the Retreat focuses on education, inspiration, and exploration of Round Top known as “one square mile of wonderful.”  

With talks, tacos, tequila and antiquing on the itinerary, The Southern Coterie brings its signature mix of getting work done on the one who matters most – you – and plenty of adventure to #relaxrechargereignite your entrepreneurial spirit.  

A portion of proceeds will be donated to the Laura W. Bush Institute for Women’s Health.

Wednesday, September 28:

Frenchie Hotel grounds


5:00 – 7:00 pm at The Frenchie

Kick off the TSC Retreat with a champagne toast (or two) to our community’s first trip to Texas! Don your white attire and join Round Top locals and hostesses Katy Bader and Sissy Light for a tres chic poolside party and some light bites and in the spirit of TSC – a collaborative Red Clay + daysie Coconut Margarita cocktail!  


Wrangle some new TSC friends and stroll to dinner at these Round Top renowned supper spots:  ProstLulu’s,  Garden & Co.

Thursday, september 29


10:00 am – 4:00 pm at Festival Hill – Round Top Festival Institute

*Sessions may be subject to change

10:00 am Welcome with Co-Founders of The Southern C Cheri Leavy and Whitney Long

10:15 – 11:00 am

“Magnifying Glass: A Colorful Conversation on Growth”

Stephanie Hall of Estelle Colored Glass interviewed by Emily Landers of How’d She Do That

Stephanie’s line of luxury hand-blown colored glass saw lightning fast organic growth in 2020. She’ll share how she navigated the boom in business and how she has continued to sustain success.

11:00 – 11:45 am

“If the Shoe Fits: From Tastemaker to Fashion Trendsetter”

Annemarie Dillard, VP of Dillard’s Online Experience and Digital Marketing interviews Kimberly Whitman, Tablescape and Lifestyle Expert, along with Natalie Steen, of The Nat Note.

With a notable presence in the entertaining and fashion curation spaces respectively, Kimberly Whitman and Natalie Steen are known for their impeccable style. The two talented tastemakers share how staying true to their niche followings translated into fabulous fashion collaborations with Dillard’s and further diversified their burgeoning brands.

Paul Michael Company Interior


11:45 – 1:30 am at Paul Michael Company in Market Hill

Lunch + Shopping  at Paul Michael Company

Enjoy a taste of Market Hill with a boxed lunch at Duo Modern and then treasure hunt the rest of Paul Michael’s vision in the surrounding collection of beautiful decor, antiques and art from world-class dealers.

1:30 – 2:15

“Goodthymes and the People Who Get You There”

Bailey McCarthy of Biscuit Home, Goodthyme Farm, restaurants Rosie, Cannonball, Montrose Cheese & Wine, and MARCH interviewed by Jackie Thomson of Of Counsel PR

Influencer and serial entrepreneur Bailey McCarthy’s free range thinking has resulted in a truly eclectic portfolio of endeavors from luxury bedding to organic farming. She’ll share tips on building a team that can complete the dream.

2:15 – 3:00 pm

Tastemaker, Mover & Shaker: A Spirited Conversation on Entrepreneurship & Style

Betsy Cribb, Home and Features Editor of Southern Living interviews Dallas,Texas tastemaker Jean Liu of Jean Liu Designs

Transitioning from her family’s business to starting her own beloved design studio, Jean Liu, a 2021 Southern Living Tastemaker, talks business savvy, style and inspiration.

3:00 – 3:45 pm

Motivation to Milestone: A Conversation on Centering & Commitment

Sandra Campos, CEO, Founder, Board Member and CNBC Contributor

“It’s a marathon not a sprint” CEO, Founder, Board Member and CNBC Contributor, Sandra Campos shares her candid advice on planning for every leg of your entrepreneurial race.

3:45 pm

Farewell with Co-Founders of The Southern C

Cheri Leavy and Whitney Long


6:00 – 9:00 pm at Bader Ranch

Saddle up to the signature cocktails and world-famous margaritas of Contigo and the Tex Mex cuisine of Austin Private Chef Nick Middleton of Y Comida in the Bader hayfield (which happens to be hands-down the best sunset in Texas). Sip + Shop a curated collection of brands including Sissy Light, BURU, J. Lowery, City Boots, Biscuit Home, One33Social, Transparent Sunglasses and Nicola Bathe x Antonio Melani collection for Dillard’s.

Friday, september 30


8 am at Bader Ranch

Ali Hall of Pure Balance in Athens, Georgia

Hunter Bell

BRUNCH BELLES: Hunter Bell on Inspiration & Escapism

10:30 am at The Frenchie, 11:00 am conversation

Join Houston-based Designer Hunter Bell for a casual brunch and inspiring conversation and Q&A with Red Clay Co-founder and CEO Molly Fienning.  Brunch bites from Chef Brenna McBroom, boozy Green Juice from Red Clay , Coconut Almond Mocha Cold Brew Coffee from daysie. Sip, shop, mix and mingle with the female founders behind the brands.


Katy Bader of Bader Ranch and The Frenchie and Kristin Light of Sissy Light shine a light on their favorite shopping spots in Round Top with charming stops in Market Hill, Bull Market, Round Top Village, and Henckel Square


The Southern C is excited to share this curated selection of fabulous properties ready to welcome Retreat attendees! These boutique inns and hotels offer an authentic Round Top experience and are conveniently located in downtown Round Top and are in close proximity to Retreat activities and locales.

We strongly encourage attendees to book accommodations immediately to not miss out on the opportunity to stay in such unique properties located near all of the fun and festivities as well as staying where presenters and attendees are together. The room blocks expire August 1st or when the block is filled – whichever comes first – so be sure to book ASAP!

The Frenchie (Sold Out)

Lulu’s (Sold Out)

Round Top Inn 

The Red Antler Bungalows  (Sold Out)


Wander Inn


The Vintage Round Top – 1 cottage available (sleeps up to 6)
Numerous Walkable AirBNBs to Bunk Up with Girlfriends


Stephanie Summerson Hall

Stephanie Summerson Hall

Stephanie Summerson Hall is a native of Holly Hill, South Carolina and a current resident of the Lowcountry (Summerville, SC). She graduated from the University of South Carolina in 1997 with a Bachelor of Arts in Political Science and then earned a J.D. from the University of North Carolina at Chapel Hill School of Law in 2000. Following law school, she practiced law in the Metropolitan DC area for ten years with a concentration on business law and corporate tax.

In 2005, while still practicing law, Stephanie Hall founded Ruth’s House Event Rentals, a full service event rental company based out of Charleston, SC and Holly Hill, SC. In 2010, she moved back to South Carolina with her husband and young family and took the reigns of Ruth’s House Event Rentals as the CEO and also officially becoming a full-time, serial entrepreneur (she and her husband desired for their children to be raised around grandparents, cousins and have a southern upbringing and that guided their decision to move back to the south). She is also the Co-Founder of Wedding Flowers for Rent – a rent and return wedding flower service. Most recently, she is the founder of Estelle Colored Glass.

Emily Landers

Emily Landers

Emily Landers is a host, author, and founder of How’d She Do That? LLC.

Upon graduating from Baylor University, Emily worked in Marketing and PR at Footlocker, Inc.’s corporate headquarters in New York City. Emily has since worked as the CEO of a social media startup, consulted countless brands, and continues to work in social media specifically with luxury boutique hotels. 

After a radio hosting role fell through due to the 2020 pandemic, Emily decided to launch her popular podcast, ‘How’d She Do That?’ answering that question each episode. She is passionate about sharing female founders stories and encouraging women to pursue their dreams.

Emily currently resides in Thousand Oaks, California, with her husband, Luke, and Golden-doodle, Maui. 

Betsey Cribb

Betsy Cribb

Betsy Cribb is the homes & features editor at Southern Living. She covers a potpourri of topics for print and digital, from profiling Southern movers-and-shakers and celebrating family traditions to highlighting newsy restaurant openings and writing about thoughtfully designed homes. Prior to joining the Southern Living team in 2017 as the style editor, she worked at Coastal Living as an assistant editor covering pets and homes. Betsy grew up in Charleston, South Carolina, but now lives in Birmingham, Alabama. The Crimson Tide has since grown on her; Gulf shrimp have not.


Sandra Campos

Sandra Campos is an internationally recognized retail CEO and entrepreneur. Her broad experience spans digital and physical retail, international expansion, retail technology and supply chain solutions.

As the CEO of Project Verte, she steered the development of a high growth technology company with tech enabled services. As the CEO of DVF, she worked alongside the iconic founder to reposition the brand with a strong digital presence, a purpose-led marketing strategy, while re-establishing the brand for the future. Sandra has also led Iconic international brands such as Juicy Couture, Bebe, and BCBG.

As an entrepreneur, she created one of the original celebrity brand management companies that built brands for exclusive retailers. Her company launched Selena Gomez’s lifestyle collection in the teen space across fourteen categories in six countries.

Ms. Campos has been named a 2021 Latina of Influence, a 2021 Female Founders Alliance Champion, a top 100 Latina Leaders by Latino Leaders Magazine, was one of 2019 Top Leaders in Business by Hispanic Executive Magazine, DealMakeHERS, named a 2020 Top Woman in Retail and was honored by Girls Inc. Sandra advises various consumer products startups, has helped take two SPACs public in 2021 as part of the advisory team for Athena Technology Acquisition Corp, and on the management team of ShoulderUp Technology Acquisition Corp. Sandra is on the Board of Directors for Big Lots and is also the founder of Fashion Launchpad, a digital edtech platform.

Hunter Bell

Hunter Bell

Born and raised in the small town of Florence, SC, Hunter studied fashion design and studio art at the  University of Alabama. She spent summers interning in New York, and after graduation returned to further her design education at Parsons New School. In 2013 Hunter was named the winner of ABC’s hit show Fashion Star, and set out on her own to re-launch her new label, Hunter Bell NYC. The line has become hugely popular, and today is carried in over 180 retailers worldwide.

Hunter currently lives in Houston, Texas with her husband and three children. While she is a proud South Carolinian at heart and credits her 12 years in New York for the indispensable life and career lessons, Hunter now considers herself a proud Texan. “Texas is my home. It’s where all my children were born and where we are putting down roots. I was initially nervous about the transition from New York, but my company has seen enormous growth here and I’m forever grateful for that!”  

Jean Liu

Jean Liu

Jean Liu Design, LLC was established in 2007 as a full-service interior design firm, specializing in high-end residential and commercial projects. We are a group of design aficionados whose talent, experience, and training make us uniquely qualified to work alongside clients, builders, and architects on all aspects of interior design, whether it is new construction, historical renovation, space planning, furniture sourcing, or staging. We pride ourselves on creating modern, edited, comfortable, and inspired spaces, and nothing makes us happier than helping clients translate their vision and lifestyle into a place they can call home. From time to time, our work has even graced the pages of publications such as House Beautiful, Traditional Home, Town & Country, Architectural Digest, and The Wall Street Journal.

Hunter currently lives in Houston, Texas with her husband and three children. While she is a proud South Carolinian at heart and credits her 12 years in New York for the indispensable life and career lessons, Hunter now considers herself a proud Texan. “Texas is my home. It’s where all my children were born and where we are putting down roots. I was initially nervous about the transition from New York, but my company has seen enormous growth here and I’m forever grateful for that!”  

Jackie Thomson

Jackie Thomson

Jackie Thomson founded of Counsel in early 2022 after co-owning and expanding the Charleston-based lifestyle pr firm, leapfrog, for 13 years. Her consultancy focuses on promoting female founders in the design and style space with a focused approach on brand development through media and influencer relations, events and strategic partnerships. The term of Counsel refers to her team’s hands-on approach to brand building and the partnerships that she builds with long-term clients.

Jackie earned her undergraduate degree from the College of Charleston, then moved to New York for a buying position at GUCCI, and then to grow the wholesale business for bridal and evening wear designer Reem Acra. She later returned to Charleston to join, and later take over leapfrog’s design-related projects. Her wide-ranging interests in lifestyle-related categories drives of Counsel’s expertise in the fields of fashion and design. Beyond the realm of traditional PR, Jackie enjoys honing brand strategy, content creation, and developing market positioning for her clients.


Bailey McCarthey

Bailey McCarthy of Biscuit Home, Goodthyme Farm, restaurants Rosie, Cannonball, Montrose Cheese & Wine, and MARCH is an
Influencer and serial entrepreneur. Bailey McCarthy’s free range thinking has resulted in a truly eclectic portfolio of endeavors from luxury bedding to organic farming.

Natalie Steen

Natalie Steen

Natalie Steen is a creative consultant and the creator of The Nat Note, a fashion newsletter delivering curated shopping suggestions for women, children and the home in Natalie’s signature collages – the “Notes”. What began as a creative outlet for Natalie when she began practicing law in 2016 is now a coveted newsletter with loyal subscribers – and her fresh, bold style acts as a filter for the finds she shares each week. Natalie is a Cuban-American, Miami, Florida native living in Houston, Texas with her husband Jamey and their sons, Whit (3) and George (1).

Kimberly Whitman

Kimberly Whitman

With a talent for making the ordinary extraordinary Kimberly Schlegel Whitman has taken her original and clever take on parties and created business ventures to help you celebrate in style. Kimberly’s success in this field led to the publication of nine books on entertaining, countless television appearances, a daily radio segment on CBS’s 103.7 KVIL, Dallas’ number one morning radio show, a spot as co-host of KTXD’s live daily television talk show, Texas Living, and for a time, she was Editor-at-Large of Southern Living Magazine.  More recently she has launched and operates ShopKSW.com, a website that features and sells tabletop treasures curated by tablescape, brand and style.  This Spring Kimberly released her newest book, A Loving Table, and debuted her second fashion collaboration, with Antonio Melani, exclusively at Dillards, featuring a selection of dresses perfect for any celebration.

Molly Fienning

Molly Fienning

Molly Fienning is Co-founder and CEO of Red Clay is the leading chef-driven Southern foods brand, thoughtfully crafting hot sauce, hot honeys and specialty salts using high quality ingredients and elevated flavor profiles. With the mission of spicing up pantry staples using delicious Southern flavor and a kick of heat, Red Clay was named “Tabasco for the 21st century” by Food and Wine Magazine, a “hot honey to elevate your meal” by The New York Times and most recently, this year’s “best hot sauce” by People Magazine. 

Prior to Red Clay, Molly Fienning co-founded and served as Co-CEO of Babiators, one of Forbes’ 100 Most Promising Companies and the leading sunglasses brand for babies & kids with over 5 million pairs of shades sold. Molly graduated from Harvard University with a BA in Electrical Engineering & Computer Science. When she’s not selling hot sauce, she loves supporting other female entrepreneurs and spending time with her sweetest sons, Sawyer and Fox.

Annemarie Dillard

Annemarie Dillard

Annemarie Dillard is the Vice President of Online Experience and Digital Marketing for national department store retailer and familial legacy, Dillard’s.  A Little Rock, Arkansas native, Annemarie took to Los Angeles attending the University of Southern California, and from there laid the foundation of DIllard’s contemporary offering as it is today, taking on the role as Director of Contemporary Sportswear Buying and Merchandising, which she still presently oversees.  In addition to navigating increased online demand through the pandemic, Annemarie recently launched The Edit by D3, an instagram account with corresponding space on Dillards.com, featuring a curated offering of her and her sisters (Alexandra Dillard – VP of Merchandising, and Michelle Hobbs- Director of Exclusive Brand Shoes) personal favorite selections within Dillard’s.  She currently resides in Arkansas with her husband and three children, and sits on a number of boards for both startup and non-profit organizations.


Sissy Light
The Frenchie
Bader Ranch at Round Top
Red Clay Hot Sauce
Hunter Bell