Spring 2014


The Summit is tailored to offer a community of passionate entrepreneurs, creatives and business owners an opportunity to connect and collaborate amongst top names in media, branding and blogging.


The Summit is tailored to offer a community of passionate entrepreneurs, creatives and business owners an opportunity to connect and collaborate amongst top names in media, branding and blogging.


Past topics include social media strategy, branding and marketing, PR, working with influencers, best practices for websites and newsletters, entrepreneurial advice/tips/motivation, work-life balance, and partnerships and collaborations, among others.

The Summit has featured editors from Bake from Scratch, Better Homes & Gardens, Domino, Elle Decor, Garden & Gun, Real Simple, Southern Living and Traditional Home among others.

Past Summit attendees have heard from successful entrepreneurs like

  • Fine-art photographer and New York Times Best-Selling Author Gray Malin
  • Clothing designer and Tibi Founder Amy Smilovic
  • Artist and Hable Construction co-founder Susan Hable Smith
  • Event planner Tara Guérard
  • Founding editor of Martha Stewart Weddings and celebrations expert Darcy Miller
  • Culinary content creator Libbie Summers
  • Jewelry designers Lizzie Fortunato and Kathryn Fortunato
  • Digital influencers Chassity Evans of Look, Linger, Love and Mandy Kellogg Rye of Waiting on Martha

as well as key voices from companies such as Pinterest, One Kings Lane, Le Creuset, the Laundress, Jet Blue, One Love Organics, and St. Joe Club & Resorts.


  • Access to the multi-day retreat in Sea Island, Georgia, at the Forbes Five-Star resort
  • Integrated networking opportunities with multiple curated sidewinder events including: cocktail parties, a luncheon presented by Sea Island, a Southern C Soirée at The Vine’s Greenhouse and a Beachside Brunch
  • Seasoned presenters providing tips & techniques in the following categories: Social Media Strategy, Brand Collaborations, Media, PR & Marketing, Business Entrepreneurship, Organization and Web Strategy
  • Small-group mentoring sessions
  • Recreational activities including: beach walks and good old toes-in-the-sand beach sitting

Limited to only 300 attendees, The Summit promises to again provide attendees valuable access to presenters on a wide range of compelling topics.


We are presenting add-on workshops prior to the kick-off of the Summit on Wednesday, February 6 from 8:30 – 10:30 am at The Cloister. Attendees may choose ONE workshop for an additional fee. Limited seating for each and attendees must sign up when purchasing Summit tickets. More information coming soon!

Read more about each workshop here


Please see our Event FAQs for more.


Anna Rifle Bond

Anna Bond

Anna Bond is co-founder and Chief Creative Officer at Rifle Paper Co., a stationery and lifestyle brand based in Winter Park, Florida and New York City. Together with her husband Nathan, Rifle Paper Co. launched in 2009 as a two-person operation and has since grown into an international brand with products carried in over 6,000 stores around the world and employing over 150 people. Born and raised in Summit, New Jersey, Anna received her bachelor’s degree in Graphic Design making her way to Orlando, Florida to work as an art director and later as a freelance illustrator before starting Rifle. She has been honored as an ADC Young Gun, spoken at Facebook HQ, designed a U.S. postage stamp, and is featured in Grace Bonney’s best-selling book, In the Company of Women. Anna currently lives in Maitland, Florida with her husband Nathan and three young sons.

Amanda Lindroth

Growing up in Palm Beach in the 1970s, Amanda experienced Florida at its most magical. The style, the architecture, the climate – it would all imprint on her, taking root and blossoming throughout the years.

Through her 20s, Amanda worked at WWD and W magazine, as well as PR for Gucci and other luxury brands in New York, Paris and London. In her 30s, she moved to Nassau full-time and applied her design eye to her own home, then to properties associated with her husband’s development company, and eventually for friends who became clients (and, of course, clients who became friends).

Throughout her work, she kept the focus on breezy sophistication and vibrant layers of texture and color – the hallmarks of inviting spaces to host family and friends.

Holly Williams

Hailing from the South, this singer-songwriter is forging her own family traditions….Holly Audrey Williams, an American singer-songwriter, retailer, designer, and mother to three young children. She is the granddaughter of Hank Williams Sr., the daughter of Hank Williams Jr. and lives in Nashville, Tennessee.

In addition to three critically acclaimed albums and extensive touring, including Opry appearances, Holly continues to carve a path in design, retail, and hospitality. She is the visionary behind H. Audrey and White’s Mercantile, two unique and adored retail concepts that have been hailed as, “impeccable…modern…always on point.” She has renovated and curated historic properties, under the name White’s Room and Board — a collection of unforgettable farmhouses and cabins, available for rent, offering a fresh take on the VRBO model.

Holly’s life, her music, and her businesses are choreographed around all of the things she loves and collects with her family and friends as the centerpiece. She is a tireless creative, currently writing her new record, expanding her retail footprint, and renovating another house!


Mary Giuliani

Mary Giuliani is an author, party and lifestyle expert, and founder and CEO of Mary Giuliani Catering and Events. Her newest bestselling book Tiny Hot Dogs: A Memoir In Small Bites, is currently being developed for television. Mary has appeared on The Barefoot Contessa, The Today Show, Good Morning America and is a regularly featured guest on The Rachael Ray Show. Mary’s first book, The Cocktail Party (Eat, Drink, Play, Recover) debuted in 2015. Mary resides in New York City with her husband Ryan, and daughter Gala.

Erika Preval

Erika Preval is a leading source for modern and approachable events in etiquette and lifestyle for youth and adults. As Founder of Charm Etiquette, she has delivered expert advice that has improved the social skills and enhanced both the personal and professional lives of guests – from scholar athletes attending top universities to Fortune 100 companies.

While the ideals of leadership, lifestyle, and proper etiquette are a major focus, Erika also strives to foster a sense of community by hosting small group events within restaurant and business partnerships. Known for her contemporary methods of instruction, Erika has designed events in American, British and Continental European etiquette that are anything but stuffy and rigid – they’re relevant, fun and memorable experiences. After attending Charm Etiquette events, guests are empowered to navigate a myriad of social scenarios with knowledge and confidence.

Erika has also shared her modern spin on manners as a contributing writer for Southern Living and has become a credible “go-to” resource for media and highly regarded guides like Zagat, the Chicago Tribune and CNN. Her press features include Southern Living, StyleBlueprint, The Atlantan and Atlanta Magazine. Founded in 2013, Charm Etiquette was named Best Classes and Workshops by Best Self Magazine and Erika has been recognized with honors from various organizations.

Erika holds a degree in Economics and International Relations from Spelman College in Atlanta, Georgia, and Certification in Japanese Language and Culture from Nanzan University in Nagoya, Japan. She is a Certified Etiquette Consultant, as granted by the Etiquette and Leadership Institute – a division of the Protocol School of Washington, and has received multiple certifications from the Disney Institute. A lifelong learner, Erika will attend the prestigious Institut Villa Pierrefeu finishing school in Switzerland in October.

Her passion for children and community is evidenced by years of continued service in Atlanta. Erika serves on the Board of Directors of the Girl Scouts of Greater Atlanta. She is also a member of Atlanta Woman’s Club and recently transferred her membership to the Junior League of London. A long-time supporter of the United Way of Greater Atlanta, she serves as a member of the Tocqueville Society and Board of Directors, as well as numerous other volunteer and philanthropic activities.

An Arkansas native, Erika currently resides in both Atlanta and London with her husband. She has two daughters who are continuing her legacy as current undergraduates at Spelman.

Jessica Derrick

Jessica Derrick was born in San Diego, California and raised in Spartanburg, South Carolina. With a degree in economics from Randolph-Macon Woman’s College in Lynchburg, Virginia, she moved on to live in Paris, Washington, DC and New York City where she found her way through the media and publishing industry before landing in Charleston, South Carolina to join the early team at Garden & Gun magazine.

In New York, Derrick’s experience ranged from Conde Nast’s House & Garden magazine, where she partnered with the City of New York to host the first-ever citywide Design Week to in-depth promotional and brand work at Country Home magazine along with unique projects for Vanity Fair, Rachael Ray Every Day, Bridal Guide, Calvin Klein, and Earth Pledge, a nonprofit focused on sustainability.

Before creating her own boutique brand consulting agency, Derrick & Company, in the summer of 2018, Jessica spent nearly a decade overseeing all marketing and brand extensions within the Garden & Gun portfolio. Derrick joined G&G in 2008 and played an integral role in growing G&G, including the inception and launch of the Garden & Gun Club; G&G Excursions; G&G Mercantile & Co.; G&G Fieldshop at The Dewberry; the Garden & Gun Jubilee, and the Garden & Gun Club at the Battery in Atlanta.

At Derrick & Company, Jessica strives to deliver a highly personal approach to her clients’ marketing and communication efforts. She focuses on brand development, retail innovation, partnerships and promotional strategy.

Jessica is most passionate about big vision, loves working with creative teams and has an entrepreneurial spirit to her core. She serves on several boards and is known for being a leader among her peers. When not at work, Jessica spends time with her husband, Butler, their two young girls and two lovable dogs, Harper and Jock. The Derricks live in Charleston, SC and can often be found in the field, near a beach, in the kitchen cooking or hatching their next travel plan.

Eugenia Santiesteban Soto

Eugenia Santiesteban Soto is Better Homes and Gardens’s Senior Style Editor where she oversees trend stories, product pages, and interiors and has nearly 18 years of experience in the industry. She has held various editorial posts at Domino, Elle Decor, and Veranda and covered design, lifestyle, style and entertaining at publications and websites including Condé Nast Traveler, Food & Wine, 1st Dibs, and the Wall Street Journal’s Off Duty section among others along with content consulting for home and lifestyle brands. Born and raised in Miami, Florida, Eugenia lives in Brooklyn, NY and is a graduate of Williams College.

Molly Waring

Molly Waring has more than ten years’ experience in cross-functional leadership, marketing, and strategic communications roles, enhancing value across multiple sectors—from non-profit to hospitality—through her ability to seize narrative-defining partnerships and media opportunities. During her five years as Director of Media Relations for the Charleston Area Convention & Visitors Bureau, the Charleston area emerged as an international must-visit destination and won numerous awards, including Condé Nast Traveler Readers Choice #1 U.S. City Award for five consecutive years (2011, 2012, 2013, 2014 and 2015) as well as Travel + Leisure’s World’s Best #1 U.S. City Award (2013) and #1 U.S. City (2013, 2014, and 2015). She also amplified partnerships with brands such as jetBlue, Bergdorf Goodman, The Today Show, Time Inc., The Meredith Corporation, and the PGA. Subsequently, as Director of Marketing at Avocet Hospitality, one of the brand’s core properties, The Vendue, won #9 Hotel in the U.S. and #1 Hotel in Charleston in Travel + Leisure’s World’s Best Awards (2017). She holds a masters degree in Public Administration and is former president of the Ashley Hall Alumnae Board, current president of the Gibbes Museum of Art’s Society 1858, and serves on the board of Historic Charleston Foundation.

Lydia Fenet

Lydia Fenet serves as the Managing Director and Global Director of Strategic Partnerships at Christie’s. In addition to her role within Christie’s, she has raised over half a billion dollars for more than 400 non-profits worldwide as the leading benefit auctioneer in the country. Ms. Fenet has trained all of Christie’s benefit auctioneers for the past seven years, and travels around the country to speak to corporations and groups on “The Art of Selling.” Lydia’s auctioneering achievements have been featured in The New York Times, The Wall Street Journal, Forbes, Vogue, Crain’s, Elle, Vanity Fair, WWD,, and The Most Powerful Woman in the Room is You, her first book, was published by Gallery Books, an imprint of Simon & Schuster, in Spring 2019 and continues to be a #1 best seller on Amazon. You can follow her auctions, antics, and anecdotes on Instagram: @LydiaFenet #ownyourpower

Hadley Keller

Hadley Keller is the Senior Editor at House Beautiful, where she works across the magazine’s print issues, website, and video initiatives. She served as Associate Market Editor, Design Reporter, and News Editor for Architectural Digest and AD PRO before joining House Beautiful, where she continues to cover the work of talented interior designers. Hadley is a staunch maximalist whose shelves are always overflowing and who can never resist adding a new vintage find to her apartment. She loves travel, cooking, entertaining, art, and a good—elevated—DIY project.

Natasha Murphy

Natasha Murphy is the founder and principal developer of Nicely Built. She divides her working hours between working with clients to build beautiful, highly functional websites and expanding the menu of services offered by Nicely Built based on client needs and new technologies. In her spare time, she enjoys traveling, shopping, drinking tea, cooking, and spending time outdoors.

Mandy Kellogg Rye of Waiting on Martha, Presenter at 2017 Southern Coterie Summit

Mandy Kellogg Rye

Waiting on Martha’s founder and curator, Mandy Kellogg Rye, lives by one mantra, “Life should be lived beautifully every single day.” Drawn to the “finer things” at an early age, her mother taught her how to appreciate beauty while her father how to create beauty.
A Michigan native, Mandy left the mitten behind and headed to Bradley University in Peoria, Illinois where she graduated with dreams of becoming a high-powered attorney. However, her dream quickly fell short when she realized law school wasn’t all about wearing a designer suit and winning arguments with loads of whit and banter. Law school wasn’t a complete bust though; it introduced her to Chicago, her first big city and one she still holds dear to her heart. A city that unknowingly became the backdrop, and beginning of Waiting On Martha.

A bracelet actually started it all. Well a bracelet, an obsession with food, an incessant need to throw a party whenever an opportunity presented itself, and an adoration for all things DIY. But back to the bracelet. One fateful day Mandy ventured into a Chicago bead store while a class was in session. Thinking that jewelry making would be a fun hobby, she began taking classes. To be clear, Mandy had no plans of it becoming anything more than a hobby. You know what they say about best laid plans…in 2011 Mandy opened an Etsy shop and officially launched her Waiting On Martha bracelet collection in April. The response was, and still is, quite overwhelming. Individuals not only loved the bracelets, but they wanted to know more about Mandy and her life. Enter Waiting On Martha The Blog.

As the ultimate creative and personal outlet for Mandy, Waiting On Martha The Blog focused simply on creating a beautiful everyday through fashion, food, décor, and DIY. As the reader’s grew so did the oh-so common question “where do I get that?” And thus, as Mandy puts it, “It only took one reader’s question to push me to indulge my dream of opening a boutique.” Waiting On Martha Home opened as an e-commerce boutique in July of 2012 and opened a brick and mortar location in Atlanta in 2015 (where Mandy now resides with her husband and Cavalier King Charles Addison). In 2019, Waiting On Martha Home welcomed a sister shoppe, Waiting On Martha Everyday, with an emphasis on apparel, accessories and beauty for how you live everyday.

Ashley Brooke of Ashley Brooke Designs in Florida, presents on converting social media to sales at the 2018 Southern C Summit in Sea Island, Georgia

Ashley Brooke

Ashley Brooke is an internationally known blogger, speaker, entrepreneur, and creator of Ashley Brooke Designs (ABD). She started ABD in 2008 after graduating college with a degree in Interior Design. Shortly after, Ashley Brooke Designs became a full-fledged lifestyle brand and blog that included everything from custom illustrated stationery to drinkware to desk accessories sold in over 700 stores nationwide. In 2017, Ashley and her husband, Ryan, sold off the product side of their business to pursue her blog full time.

Today, Ashley Brooke is a full time beauty and lifestyle blogger, documenting her everyday life, beauty, style, travels, and home DIY projects. Ashley and Ryan live in sunny Florida and love nothing more than a Saturday spent in their own backyard.

Jessica Mischner, presenter at the 2018 Southern C Summit in Sea Island, Georgia

Jessica Mischner

Jessica Mischner is a longtime editor and writer who most recently served as senior editor of Garden & Gun, where she was part of a team that won two National Magazine Awards, produced a series of bestselling books, and developed content for emerging digital and experiential platforms. Prior to 2010, Jessica held staff positions at Travel + Leisure and Food & Wine (plus a few now-shuttered titles), and her work has since appeared in National Geographic Traveler, WSJ, Southern Living, House Beautiful, and Domino. In 2016, she began applying her storytelling experience to develop content and creative marketing strategies for brands, as well, from restaurants, hotels, and luxury retailers to cultural institutions such as the Children’s Museum of the Lowcountry and the South Carolina Arts Foundation.

Sarah Bray

Sarah Bray is a freelance writer and content creator who splits her time between Bermuda, New York City, and Texas. Since going full-time freelance in the fall, Sarah has produced content for brands like Saks, Ralph Lauren, Neiman Marcus, Bumble, and LoveShackFancy. Previously, Bray was the editor-in-chief of Gotham and Beachmagazines. Before simultaneously helming two magazines, Sarah spent five years at Town & Country as the Style Editor. Prior to T&C, she was an editor across Hearst’s shelter titles House Beautiful, ELLE Decor, and Veranda. Sarah started her career as a writer in Dallas at PaperCity and Neiman Marcus corporate.

Elizabeth Mayhew, Brand Director of Draper James, presenter at The Southern C Summit

Elizabeth Mayhew

Elizabeth Mayhew is currently a contributing editor at NBC’s Today Show and a monthly columnist for The Washington Post. She also is the author of FLIP! for Decorating (Ballantine). She has worked for a number of publications including REAL SIMPLE, House Beautiful, Southern Living, and Woman’s Day. A native of Louisville, Kentucky and a graduate of Georgetown University, she now lives in New York City with her husband and two teenage kids.

2019 Southern C Summit: Presenter Brian Hart Hoffman of Hoffman Media

Brian Hart Hoffman

Brian Hart Hoffman is President/Chief Creative Officer at Hoffman Media, LLC, where he oversees the editorial planning and brand direction for all publications, as well as the public relations and special events divisions. Since joining Hoffman Media, Brian has been the driving force behind the launch of The Cottage Journal, Bake from Scratch, Southern Cast Iron, and Southern Home. His special-event leadership with the company includes planning and executing major consumer events. Prior to joining the company in 2007, Hoffman worked in the airline industry, which allowed him to live in six cities throughout the United States. He has visited all 50 states.

Brooke Bell of Hoffman Media, presenter at the 2018 Southern Coterie Summit in Sea Island, Georgia

Brooke Bell

Brooke Bell is Vice President Culinary and Custom Content at Birmingham, Alabama-based Hoffman Media, LLC, where she directly oversees the editorial teams of Taste of the South, Louisiana Cookin’, Cooking with Paula Deen, Bake from Scratch and Southern Cast Iron, along with all custom content. Brooke is also editor-in-chief of Cook: Real Food Every Day, which launched winter 2017. Her most recent cookbook, Cast-Iron Baking, was released in summer 2017. Additionally, Fall Baking, which was released in August of 2016, was named to Epicurious’ list of “30 Most Exciting Cookbooks of Summer” and was a “Number 1 New Release” on Amazon. Brooke is a member of the Southern Foodways Alliance and Les Dames d’Escoffier, where she serves as secretary for the Birmingham chapter.

Molly Fienning

Molly Fienning is Co-founder and CEO of Red Clay Hot Sauce, a modern, Southern hot sauce & hot honey company that brings a new kind of heat by putting flavor over fire. Currently retailing at The Fresh Market, Earth Fare and Williams Sonoma, its mission is to craft delicious hot sauces using sustainable practices and local ingredients that enhance your dishes instead of masking them with unnecessary heat. Red Clay has been featured on Saveur, Garden & Gun, Eater and the Food Network.

Prior to Red Clay, Molly Fienning co-founded and served as Co-CEO of Babiators, one of Forbes’ 100 Most Promising Companies and the leading sunglasses brand for babies & kids (with over 3 million pairs of shades sold). Babiators sunglasses retail in 3K+ doors and 45 countries, and have been featured in Vogue, the Ellen Degeneres Show, CNN Money, People Magazine, the Wall Street Journal and Inc Magazine.

Molly graduated from Harvard University with a BA in Electrical Engineering & Computer Science. She lives in Charleston with her husband Ted and their two sweet boys, Sawyer and Fox.

Carolyn Sutton

With more than 16 years of public relations experience with nationally-recognized lifestyle brands and publications, Carolyn Sutton has built her business on relationships that reach across the country – and across all media and social platforms – to help her clients make meaningful connections with their audience through key magazine placements, special events, media tours and influencer campaigns. In 2009, Carolyn experienced the joy of motherhood, which motivated her to start her own Public Relations firm – 624 Public Relations. Seven years later (and after her first Southern C experience), Carolyn refocused her energy and vision to a new brand – Carolyn Sutton PR.

Driven, accomplished and passionate, Carolyn focuses her PR efforts to drive brand publicity and to launch countless partnerships, including strategic, ongoing brand ambassador collaborations with high-profile local and national influencers; multi-brand events in New York, Los Angeles, Dallas and creating experiences and vision with smaller, unique markets. Carolyn Sutton PR strives to create synergistic placements for up-and-coming clients in publications such as InStyle, Today, Good Housekeeping, The Wall Street Journal, HGTV Magazine, Family Circle, Midwest Living, Draper James, Southern Living and many others.

Carolyn and her team only work with brands and clients they are passionate about and believe in their mission. The team is media and influencer obsessed and are constantly combing magazines, online media and Instagram for the latest and the greatest. Carolyn Sutton PR truly believes in one-on-one time with the client and absolute efficiency to keep budgets and objectives in check.

Jamie Darling

Jamie Darling is a sixth-generation resident of Jackson County, Arkansas, her family being one of the pioneer families of the area. Growing up in her family’s Drug store, she had dreams of going far away after school. After attending law school for over a year, Jamie decided that was not her path and returned home to Newport, Arkansas to regroup temporarily and started working on projects for family and their business interests. While in college, she and her mom really established their family’s drug store as destination shopping with some of the best sterling silver jewelry and unique gift and home decor items found anywhere. Since the internet was not prevalent, they were able to make a name for themselves and began building the brand early on. Over the years, they added to the pharmacy as they were a good team in making their inventory work. Eventually they outgrew the pharmacy and expanded. In 2005, a vacant house next door was razed and Darling’s Fine Things was born, adding accent furniture pieces and apparel. As her mother’s health began to deteriorate, Jamie took on the new venture full time.

Social media and the internet began to change the game of retail, and sales skyrocketed with Facebook. Jamie continues to do all social media and business plans for the pharmacy in addition to running Darling’s Fine Things.

Jamie is married to Scott Shumate, a rice farmer from Stuttgart, Arkansas with a yellow lab named Macks. She’s always been involved in various civic and community activities, currently serving on the Arkansas Governor’s Mansion Association. Preserving, protecting, and restoring the Mississippi Delta Region is a strong passion of hers that she’s dedicated her life to. In addition, she travels often and is a huge music fan.

Lauren Hopkins

A champion of small brands and businesses with big stories, Lauren Hopkins is more than a publicist—she’s a partner with her clients. She founded LBH & Co. to provide an intentional group of clients individualized attention and unmatched passion for their services and crafts.

A graduate of Furman University, Lauren honed her service and networking skills in luxury real estate marketing for the venerable Sea Island Resorts. Her communication skills, account management, and public relations savvy was further cemented during her time with a lifestyle PR agency, where she managed and maintained high-level accounts. After the birth of her first child, Lauren followed a zeal for the small business and launched LBH & Co. in 2013. With fifteen years of experience, Lauren understands the fundamentals of making a great impression on behalf of her clients.

She and her husband, Lee, are raising their daughter and son on charming St. Simons Island where she is active in their Church, the children’s preschool, and several community organizations that remain close to her heart.

Amanda Wilbanks

Amanda Wilbanks is the founder and CEO of Southern Baked Pie Company, headquartered in Gainesville, GA, with 4 beautiful retail bakery locations in Alpharetta, Buckhead, Vinings and Gainesville, as well as online alliances with several retail powerhouses such as Dean & Deluca, Garden and Gun Mercantile, and Williams-Sonoma. Southern Baked has an online e-commerce and wholesale division, where pies are purchased and shipped all over the United States and will soon have the capability to ship internationally.

Amanda is also a wife to Alex Wilbanks, mother to two precious boys and new baby girl, Austin (8) and Dalton (3) and Caroline, and cookbook author. In her most recent cookbook, Southern Baked: Celebrate Life with Pie, Amanda divulges the recipe that made her pies famous: the signature Southern Baked All Butter Crust. Her work has been featured in Taste of the South, Garden and Gun and various other esteemed publications. She is also a frequent guest lecturer.

Amanda’s mantra and mission have remained unchanged since Day One: Celebrate Life with Pie! And that is what she does everyday.

Kristin Giese

Kristin Giese is a talent manager, brand developer, and executive producer who began her career building the entirety of the Nate Berkus brand, amongst other talent as well as partnering with the likes of The Oprah Winfrey Show, OWN, Sony, Target, TLC, NBC, P&G, GMC, and so many more. Born and raised in Ohio, Kristin’s love for estate jewelry is only outmatched by her commitment to vintage kimonos and her family. Unverified, which came out in June, is her first novel.



8:00 – 8:30 am: Registration for Workshop Attendees
8:30 – 10:30 am: Add-on Workshop (pre-paid and pre-registered attendees only)
9:30 – 11:30 am: Swag Market and General Registration (drop in)
11:30 am – 12:30 pm: Lunch on your own
1:00 pm: Welcome with Sallie Holder introducing The Southern Coterie co-founders Cheri Leavy and Whitney Long
1:15 – 2:00 pm: Session 1 Finding Your Voice and Commanding an Audience with Lydia Fenet and Mary Guiliani
1:00 – 2:45 pm: Session 2 A Conversation on How to Scale your Company While Remaining True to Your Company’s Values + How to Hire and Delegate to Effectively Grow with Molly Fienning of Babiators and Red Clay Hot Sauce and Anna Bond of Rifle Paper
2:45 – 3:15 pm: Session 3 Media Panel with Eugenia Santiesteban Soto of Better Homes & Gardens, Hadley Keller of House Beautiful and writer Sarah Bray moderated by Brooke Bell of Hoffman Media
3:15 – 4:00 pm: Coffee Break and Book Signings presented by Independent Community Bankers of America and styled by Emily McCarthy
4:00 – 4:45 pm: Session 4 Mentor Session
5:15 – 6:15 pm: Transportation
5:30 – 8:30 pm: Low Country Evening at Village Creek Landing



9:00 am: Welcome with The Southern Coterie co-founders Cheri Leavy and Whitney Long
9:15 – 10:00 am: Session 5 The Ps and Qs of Retail: Point of View, Process & People with Jessica Derrick and Holly Williams of H. Audrey and White’s Mercantile
10:00 – 10:30 am: Session 6 PR Panel with Jackie Thomson of Leapfrog, Carolyn Sutton of Carolyn Sutton PR, Kristin Giese of All Moxie
10:30 – 11:15 am: Session 7 Growing Sales Channels: From Service Based Business to Product and Place with Amanda Lindroth and Hadley Keller, Senior Editor from House Beautiful
11:15 am – noon: Session 8 Striking a Balance Between Content and Commerce with Jessica Mischner and Molly Waring of Ballyhoo
12:15 – 1:15 pm: Session 9 Beachside Luncheon
1:30 – 2:15 pm: Session 10 How to Grow and Stabilize your Business with the Right Bank Partner – Community Banks Can Help Start, or Grow, Your Business led by Lauren Hopkins of LBH PR, Amanda Wilbanks, of Southern Baked Pie, and Jamie Darling, of Darling’s Fine Things presented by Independent Community Bankers of America
2:15 – 2:40 pm: Session 11 Boundaries in Business: Etiquette in the Digital Age with Erika Preval
2:45 – 3:15 pm: Session 12 (two tracks/ rooms)

  1. Hacks & Apps: Game Changing Products & Practices to Help You Stay Organized with Natasha Murphy of Nicely Built
  2. Brand Authenticity with Brian Hart Hoffman and Brooke Bell of Hoffman Media

3:15 – 4:00 pm: Session 13 (two tracks/ rooms)

  1. Social Media 2.0: Advanced Tips & Strategies with Mandy Kellogg Rye of Waiting on Martha and Ashley Brooke
  2. Close Out the Summit with an Ask All, Tell All with Elizabeth Mayhew

4:00 – 6:00 pm: Beachside Sip, Shop + Socialize
6:00 – 9:30 pm: Dinner on your own
9:30 – 11:30 pm: Silent Disco Cloister Clubroom {cash bar}


9:30 – 11:30 am: Beachside Brunch


2-hour workshop on Wednesday, February 5 from 8:30-10:30 am. Only 100 tickets available; must purchase Summit ticket to attend.

How do your values align with your strategy and everyday decisions in your business? Over the years in the coaching/consulting business, Julie Weldon and Stacey Pierce of A Salty Rim have been asked this question many times. And many times, once they pulled back the covers, they discovered that people really do not understand the purpose of why creating values is so important to the health of an organization. In this workshop, Julie and Stacey are going to get very practical and tactical, with little “fluff.” So, get ready to put on your seatbelt, sharpen your pencil, and dive into both why you’re doing what you’re doing, and create an action plan for the exact next steps you need to take to drive your business to the next level. If you’re at a point where you’re stuck, have challenges you don’t know how to overcome, want to grow to the next level, or feel like you have cracks in the foundation of your business, this workshop might just be exactly what you need. This workshop is good for any industry and any business stage – just starting out or millions in revenue.

Ever feel like you leave a conference overwhelmed & unsure where to start? Learn how to never feel like that again. To close out the workshop, Sallie Holder will teach you exactly how to put your business’s values into action at the Summit to walk away with exactly what you need.