Morgan Hutchinson

Morgan Hutchinson, the Founder of BURU, describes herself humbly as an “accidental designer,” although she’s worked in many facets of the fashion industry for the past 18 years. After earning an undergraduate degree in Interior Design from the University of Alabama, Morgan moved to New York to pursue a different path. As co-founder of intimate apparel company, Passport Panties, Morgan designed shapewear and lingerie essentials inspired by the needs of modern women. Sold in 500+ specialty stores, including Henri Bendel and Neiman Marcus, the kitschy, yet practical brand hit a nerve with buyers and consumers alike.

In 2009, Morgan sold her shares in Passport Panties, and moved to Beijing, China for her husband, Brett’s, career. There, she stumbled into commercial styling and instantly fell in love. After four years, Morgan and Brett returned to the US and welcomed their first child, Olive.

Two weeks into motherhood, Morgan realized the momentous shift, not only in her life, but in her wardrobe. After 12 years in the industry, plus a lifetime love of fashion, Morgan refused to accept that motherhood would determine one’s attire. Believing style and practicality should not be mutually exclusive, BURU was born. First as an online marketplace, selling ready-to-wear brands curated by Morgan to meet the demands of motherhood, and now as BURU has developed its own label designed for women in all stages of a multifaceted life.

The line’s small-batch production begins with sketches in Morgan’s notebook and the deadstock fabrics she sources locally in LA. Morgan honed her design skills by slowly crafting silhouettes for her own label and began to build her own Los Angeles based factory from the ground up, one sewing machine at a time. Hiring full time, in-house cutters, pattern and sample makers, she learned the ins and outs of construction from her own, marvelous team. Reflecting on the mothers in her own life, Morgan hand-selects every up-cycled textile, re-imagining its second life in her signature silhouettes. With BURU, Morgan’s mission is to make elevated fashion accessible to all women while supporting responsible domestic production.

In addition to designing, Morgan serves as BURU’s CEO, managing a growing team of fifty factory workers housed in the brand’s own factory in downtown LA. She lives in Pasadena, California and operates retail stores in Charleston, Palm Beach and New York City.  Her memoir, Bipolar Blonde, will be published in November 2026.