Megan Pinckney Rutherford

A Charleston native, Megan Pinckney Rutherford left the Lowcountry to attend the University of South Carolina where she earned a degree in fashion merchandising. She began developing her social media skills during her reign as Miss South Carolina USA when she was tasked with managing the title’s accounts across relatively new social media platforms. In 2013 she competed in the Miss USA pageant where she finished in the Top 5. The following year she established her blog, which eventually developed into “Shades of Pinck”— a social media moniker and lifestyle blog that promotes local businesses, global travel, her Southern traditions, classic style and timely topics that affect her + her community. Since then, she’s founded a business in creating memorable images for brands like Banana Republic, Toyota, Gap, Crate & Barrel and Macy’s to use across all major platforms as a Digital Content Producer and is now the proud mom of a boisterous toddler boy.