Ivey Leidy

Ivey Leidy is an Integrative Health Coach (INHC), certified in nutrition, gut health, and hormone health, and the founder and CEO of Living with Ivey—a thriving clean beauty, wellness, and lifestyle retail brand dedicated to non-toxic, sustainable living.

A mother of three, Ivey’s journey into holistic wellness began over 15 years ago after the birth of her first child, sparking a profound personal transformation. Having overcome past struggles with eating disorders, she committed to healing through intentional choices in nutrition, environment, and daily habits—prioritizing health for herself and her family. This evolved into a mission to share realistic, sustainable wellness practices with others, emphasizing better choices over perfection and clean living without extremes.

In March 2020, amid the pandemic, Ivey launched her Instagram (@livingwithivey), sharing authentic cooking videos, health tips, recipes, and lifestyle content. Her relatable, no-nonsense approach quickly built a loyal audience—now totaling around 200,000 across platforms, including the main @livingwithivey account (over 180,000 on Instagram), brand pages (@ivey_thebrand), store pages (@livingwithivey_thestores), Facebook, TikTok, and more. This community fueled the brand’s growth through genuine engagement and viral recommendations.

What started as educational content blossomed into Living with Ivey as a full retail brand. In January 2024, the ecommerce platform launched at http://livingwithivey.com, enabling nationwide access to curated, high-quality, rigorously vetted products (paraben-free, phthalate-free, sustainable) in clean beauty, wellness tools, home essentials, and beyond—often described as the “Aesop of wellness retail” for its intentional, elevated, community-driven ethos.

The physical retail side began with the flagship boutique opening in Palm Beach in 2023, followed by expansions to Miami’s Sunset Harbour. The brand continued its momentum with a Sag Harbor pop-up (summer 2025) and a new location on the Upper East Side, NYC (fall 2025), driving sustained growth in affluent markets and positioning for further national expansion.

In September 2025, Ivey launched IVEY,  a luxury body care and fragrance brand commited to nontoxic ingredients, advanced efficacy, wellness and sustainability. Following the successful launch of the Glow Active Body Oil in September 2025, the collection expanded to include The Huile de Parfum (The Fragrance Oil) and Huile de Parfum Active Body Oil. The brand’s next chapter includes the launch of The Glow Concentrate, a multipurpose scar concentrate and resurfaccing facial oil, and The Sun Glow, a shimmer version of the signature Glow in July 2026, followed by the Glow Body Scrub, Glow Body Wash, and Glow Body Butter in October 2026. Fall 2026 will also mark the debut of the first IVEY candle, the introduction of the IVEY Home Collection, and the launch of a second signature fragrance with a more gender-neutral expression.

Ivey remains deeply hands-on as the brand’s visionary curator, content creator, coach, and operator. Through Living with Ivey, she empowers people to live more purposefully, healthfully, and confidently—one intentional, realistic choice at a time—while blending her expertise with joy, transparency, and a commitment to non-toxic living.