Crystal Surrency

Crystal Surrency is a seasoned marketing and strategy executive with a proven track record of delivering business impact through transformative digital solutions and marketing innovation. An experienced and growth-minded leader, her career has sharply focused on building and leading high-growth businesses and high-performing teams. Crystal is skilled in bringing future-forward capabilities to market, developing new revenue streams, and building brands and audiences. Her diverse experience has given way to key leadership positions in both the digital agency and media spaces. Working closely with CMOs across verticals, she has helped to define the future state marketing strategy and organizational change for the largest brands in the world. She has operationalized and led strategy, marketing, data, research, and media teams. Crystal has deep expertise in multichannel commerce, experience & media innovation, and cross-disciplinary team leadership. Today, Crystal is an executive leader at Hello Sunshine serving as SVP – Marketing, Strategy & Insights.