Candace Nelson

Jun 12 2024

by Katelyn Whelan

Candace Nelson is a serial entrepreneur, Guest Shark, New York Times and Wall Street Journal bestselling author, Wall Street Journal contributor, and an expert in turning one’s passion into a profitable business. Currently, Candace can be seen as a recurring guest shark on Season 15 of ABC’s hit show Shark Tank, where she lends her expertise to budding entrepreneurs. Her book “Sweet Success: A Simple Recipe for Turning Your Passion Into Profit,” published by HarperCollins Leadership on November 8, 2022, reached #4 on the Wall Street Journal Bestseller list, and her debut book “The Sprinkles Baking Book: 100 Secret Recipes from Candace’s Kitchen” is a New York Times Bestseller. Candace revolutionized the baking industry when she left a career in finance to start Sprinkles, the world’s first cupcake bakery and Cupcake ATM. She followed with the launch of Pizzana, a growing family of award winning Neapolitan pizzerias with locations in Houston, Dallas and Los Angeles. She continues to expand her portfolio of investments with CN2 Ventures.


Katelyn Whelan View More Blog Posts from this Author

Katelyn is a graduate of the University of Notre Dame, where she earned a dual degree in Marketing & Visual Communication Design. Settling in her hometown of Savannah, GA, she has spent the past 5 years building a career working with female owned small businesses. From events to retail, she has learned the art of translating ideas into action. Specializing in digital marketing, she seeks to bring the passion of her clients to life through the power of social media & e-commerce. She is the digital arm of a design firm founded with her two sisters, The Whelan Girls.

When she is not working, you can find her at the beach. She loves spending time with her family and can whip up a killer batch of chocolate chip cookies.

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