Candace Nelson
Candace Nelson is a serial entrepreneur, Guest Shark, New York Times and Wall Street Journal bestselling author, Wall Street Journal contributor, and an expert in turning one’s passion into a profitable business. Currently, Candace can be seen as a recurring guest shark on Season 15 of ABC’s hit show Shark Tank, where she lends her expertise to budding entrepreneurs. Her book “Sweet Success: A Simple Recipe for Turning Your Passion Into Profit,” published by HarperCollins Leadership on November 8, 2022, reached #4 on the Wall Street Journal Bestseller list, and her debut book “The Sprinkles Baking Book: 100 Secret Recipes from Candace’s Kitchen” is a New York Times Bestseller. Candace revolutionized the baking industry when she left a career in finance to start Sprinkles, the world’s first cupcake bakery and Cupcake ATM. She followed with the launch of Pizzana, a growing family of award winning Neapolitan pizzerias with locations in Houston, Dallas and Los Angeles. She continues to expand her portfolio of investments with CN2 Ventures.
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