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ANNIKA MOFFETT

Nov 11 2025

by Katelyn Whelan

Annika Moffett is an Account Director at Of Counsel PR, where she leads strategy for a portfolio of fashion, beauty, and lifestyle clients. She specializes in influencer partnerships, affiliate marketing, media relations, and events—helping brands build authentic connections and measurable growth.

Previously, Annika managed commerce and partnerships for Julia Berolzheimer and Parterre, where she oversaw affiliate strategy, brand collaborations, and content development across multiple owned media channels.

Annika earned her undergraduate degree from The George Washington University and lives in downtown Charleston with her husband, daughter, and their lab.

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Katelyn Whelan View More Blog Posts from this Author

Katelyn is a graduate of the University of Notre Dame, where she earned a dual degree in Marketing & Visual Communication Design. Settling in her hometown of Savannah, GA, she has spent the past 5 years building a career working with female owned small businesses. From events to retail, she has learned the art of translating ideas into action. Specializing in digital marketing, she seeks to bring the passion of her clients to life through the power of social media & e-commerce. She is the digital arm of a design firm founded with her two sisters, The Whelan Girls.

When she is not working, you can find her at the beach. She loves spending time with her family and can whip up a killer batch of chocolate chip cookies.

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