Andrea Wightwick

Nov 20 2024

by Katelyn Whelan

Andrea Wightwick has over 20 years of experience in the consumer packaged goods (CPG) industry, specializing in strategy and portfolio growth for food and beverage brands. Her career highlights include launching iconic products like vitaminwater zero, Chobani Oatmilk, and Honest Kids and advising pet food brands such as Nestlé Purina, Rachael Ray Nutrish, and FreshPet. With a client roster exceeding 200 brands, Andrea has driven organic growth through innovative marketing strategies, from pioneering the first Amazon Go store to reshaping household consumption with creative packaging solutions like Siggi’s Skyr Yogurt Tubes.

In 2023, Andrea crafted Salty Seagull, the first bubble-free, low-calorie, non-alcoholic cocktail under the Hapsy brand. Designed to make every gathering inclusive and festive, Hapsy cocktails offer a vibrant alternative for those choosing to drink with or without alcohol.

Based in Atlanta with her husband and two children, Andrea also co-owns three additional businesses that provide IT support, cybersecurity, and AI-driven solutions to clients. She brings a wealth of expertise, creativity, and a forward-thinking approach to every venture she undertakes.

(P.S. This bio was proudly crafted with a little help from ChatGPT—ask her about ways to use AI in your business!)

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Katelyn Whelan View More Blog Posts from this Author

Katelyn is a graduate of the University of Notre Dame, where she earned a dual degree in Marketing & Visual Communication Design. Settling in her hometown of Savannah, GA, she has spent the past 5 years building a career working with female owned small businesses. From events to retail, she has learned the art of translating ideas into action. Specializing in digital marketing, she seeks to bring the passion of her clients to life through the power of social media & e-commerce. She is the digital arm of a design firm founded with her two sisters, The Whelan Girls.

When she is not working, you can find her at the beach. She loves spending time with her family and can whip up a killer batch of chocolate chip cookies.

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