Libba Osborne

Sep 7 2023

by Katelyn Whelan

Over her tenure at Leapfrog PR, Libba guided many of her clients, both large and small, to become prominent brands among the shelves of national retailers. A storyteller at heart, she looks for common threads – pride in the process and an authentic history – in all of the companies she works alongside. Now as a founder of the creative consultancy Add Lib, she focuses on only a handful of carefully selected clients who have a truly great story – business owners in the south who have products and services that are inspired by heritage (a recipe, an orchard, a kettle built to last, kinship) and built on people’s need to gather, connect and foster relationships. She advises some of the South’s best-loved brands including Callie’s Hot Little Biscuit, Caroline’s Cakes, Sea Island Forge, Schermer Pecans, and The Southern Coterie #tscsummit. She thrives on mentoring entrepreneurs and small business owners. To celebrate these relationships, she offers a pro bono Small Business Mentorship program with three to five women participating each year.

An Atlanta native, Libba found her passion for all things edible as a post-grad student at New York’s French Culinary Institute (International Culinary Center). She segued into restaurant public relations at Baltz & Co. and the Dunn Robbins Group, promoting brands in the food, wine, and spirits industries. Following a move to her husband’s hometown of Charleston, Libba joined Leapfrog to continue her craft, as an owner from 2009 to 2021. She recently founded Add Lib in 2022.

Libba is a graduate of the University of the South, Sewanee. Libba and her husband, Chris, are raising their two sons a stone’s throw from the Ashley River.


Katelyn Whelan View More Blog Posts from this Author

Katelyn is a graduate of the University of Notre Dame, where she earned a dual degree in Marketing & Visual Communication Design. Settling in her hometown of Savannah, GA, she has spent the past 5 years building a career working with female owned small businesses. From events to retail, she has learned the art of translating ideas into action. Specializing in digital marketing, she seeks to bring the passion of her clients to life through the power of social media & e-commerce. She is the digital arm of a design firm founded with her two sisters, The Whelan Girls.

When she is not working, you can find her at the beach. She loves spending time with her family and can whip up a killer batch of chocolate chip cookies.

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