Libba Osborne

Over her tenure at Leapfrog PR, Libba guided many of her clients, both large and small, to become prominent brands among the shelves of national retailers. A storyteller at heart, she looks for common threads – pride in the process and an authentic history – in all of the companies she works alongside. Now as a founder of the creative consultancy Add Lib, she focuses on only a handful of carefully selected clients who have a truly great story – business owners in the south who have products and services that are inspired by heritage (a recipe, an orchard, a kettle built to last, kinship) and built on people’s need to gather, connect and foster relationships. She advises some of the South’s best-loved brands including Callie’s Hot Little Biscuit, Caroline’s Cakes, Sea Island Forge, Schermer Pecans, and The Southern Coterie #tscsummit. She thrives on mentoring entrepreneurs and small business owners. To celebrate these relationships, she offers a pro bono Small Business Mentorship program with three to five women participating each year.

An Atlanta native, Libba found her passion for all things edible as a post-grad student at New York’s French Culinary Institute (International Culinary Center). She segued into restaurant public relations at Baltz & Co. and the Dunn Robbins Group, promoting brands in the food, wine, and spirits industries. Following a move to her husband’s hometown of Charleston, Libba joined Leapfrog to continue her craft, as an owner from 2009 to 2021. She recently founded Add Lib in 2022.

Libba is a graduate of the University of the South, Sewanee. Libba and her husband, Chris, are raising their two sons a stone’s throw from the Ashley River.