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Susie Matheson

Aug 28 2026

by Katelyn Whelan

In 2008, Susie started Scout Charlottesville, a blog where she wrote about the local treasures she discovered while exploring her town. The response was overwhelmingly positive; readers embraced Susie’s voice and coveted her unique finds, and the businesses that she mentioned saw their sales figures increase. In collaboration with her friend and co-founder Christy Ford, The Scout Guide borrowed from that successful formula to grow into the franchise it is today. Susie leads advertising and franchise sales across the business as co-founder.

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Katelyn Whelan View More Blog Posts from this Author

Katelyn is a graduate of the University of Notre Dame, where she earned a dual degree in Marketing & Visual Communication Design. Settling in her hometown of Savannah, GA, she has spent the past 5 years building a career working with female owned small businesses. From events to retail, she has learned the art of translating ideas into action. Specializing in digital marketing, she seeks to bring the passion of her clients to life through the power of social media & e-commerce. She is the digital arm of a design firm founded with her two sisters, The Whelan Girls.

When she is not working, you can find her at the beach. She loves spending time with her family and can whip up a killer batch of chocolate chip cookies.

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