Morgan Hutchinson

Oct 3 2024

by Katelyn Whelan

Morgan Hutchinson is the co-founder and CEO of BURU, a women’s clothing brand based in Los Angeles, California.

Born in the small town of Murray, Kentucky, where the importance of dressing up for nearly any occasion was instilled in her, Morgan believes in the mood-boosting power of wearing a proper ensemble (that is comfortable to boot!)

She went off to Alabama for college, then began her career in New York as an entrepreneur and co-founder (along with her two best friends) of Passport Panties, a lingerie brand that landed in 500+ international doors and allowed her to travel the globe. After meeting her husband, Brett, in NYC, they moved to Beijing for four years and Morgan found a career there as a stylist and the “Blonde in Beijing” blogger.

After moving back to the USA 8-months pregnant, Morgan became a mother for the first time. She soon discovered that her wardrobe needed a refresh. She scoured online shops, high-end boutiques and big box stores for stylish, daytime essentials that offered easy access in washable fabrics with little success. So, with the help of her husband and now full-time business partner, Brett, Morgan embarked on a mission in the name of fashion

With Brett’s business acumen and Morgan’s former experience as an entrepreneur and stylist, they founded BURU in 2013. Through several evolutions, the company has hit its stride. Morgan now exclusively designs every collection for the brand. Today, one half of the brand’s manufacturing happens in BURU’s own microfactory in downtown LA where they employ twenty full-time team members, including pattern makers, cutters, and sewers. They run a retail store, warehouse and business and design office just down the street from the factory.

Though Morgan’s designs can be worn by every woman, transcending generations and seasons of life, her inspiration has consistently been and will always be—motherhood. She aspires to create a space, a community and a resource for mothers to connect and have fun with their wardrobe. Her forever mission is to redefine “mom style”.

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Katelyn Whelan View More Blog Posts from this Author

Katelyn is a graduate of the University of Notre Dame, where she earned a dual degree in Marketing & Visual Communication Design. Settling in her hometown of Savannah, GA, she has spent the past 5 years building a career working with female owned small businesses. From events to retail, she has learned the art of translating ideas into action. Specializing in digital marketing, she seeks to bring the passion of her clients to life through the power of social media & e-commerce. She is the digital arm of a design firm founded with her two sisters, The Whelan Girls.

When she is not working, you can find her at the beach. She loves spending time with her family and can whip up a killer batch of chocolate chip cookies.

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