Aubriana Alvarez Lopez
Aubriana Alvarez Lopez is a strategic and data-driven executive who has had the ability to grow her expertise throughout the ever-evolving nature of AdTech. In her current role as Head of Data Strategy for Samsung Ads, Aubriana focuses on building and scaling new-to-market, lower funnel performance products. Through her deep understanding of product and audience development, she previously held the role as Chief Innovator at Digital Element. Her passion to build, innovate and solve complex puzzles extends in her advisory board roles with location-focused marketing company, GroundLevel Insights, and AI-driven startup, 4-Eyes. Her voice is ever present throughout the professional community as a member of the Samsung Ads Women+ Diversity & Inclusion Committee, a mentor within the She Runs It organization, and the host of the long-running weekly podcast, Location Weekly. Outside of the office, Aubriana loves being a mom to two amazing daughters, Coco and Lucy, and wife to her supportive, entrepreneur husband of 17 years, Jerome.
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