Working with a Photographer: Communicating Photo Shoot Objectives
You know the saying, “Necessity is the mother of all invention”? Well, that is exactly why we created a photo shoot objectives sheet for my business mb greene bags.
When we were preparing the introduction of our Oyster Collection, we sent all of the new style bags to our photographer in Canada. We had used her for photography before so we were rather casual and simply let her know the product was on the way and that this was our newest collection.
Well, the tag line of the Oyster Collection is “designed with him in mind”. She had used jewelry, perfume, and other very female-specific items in the pictures. When I saw the photos, I realized I’d failed to communicate that the bag collection was intended to be marketed as an option for him. The pictures did not align with our marketing goals for the launch of this new collection.
It is important for the photographer to understand the uses of your products as well as how you plan to use the images from the shoot–for a catalog, social media, lifestyle posters, shelf talkers, etc. It was after this failure to communicate that our Photo Shoot Objectives form was created and made part of our process for getting new images.
I hope you can use it as a guide to create your own photo shoot objectives! If you have tips on how your business works with a photographer, please let me know in the comments!