You know the saying, “Necessity is the mother of all invention”? Well, that is exactly why we created a photo shoot objectives sheet for my business mb greene bags.
When we were preparing the introduction of our Oyster Collection, we sent all of the new style bags to our photographer in Canada. We had used her for photography before so we were rather casual and simply let her know the product was on the way and that this was our newest collection.
Well, the tag line of the Oyster Collection is “designed with him in mind”. She had used jewelry, perfume, and other very female-specific items in the pictures. When I saw the photos, I realized I’d failed to communicate that the bag collection was intended to be marketed as an option for him. The pictures did not align with our marketing goals for the launch of this new collection.
It is important for the photographer to understand the uses of your products as well as how you plan to use the images from the shoot–for a catalog, social media, lifestyle posters, shelf talkers, etc. It was after this failure to communicate that our Photo Shoot Objectives form was created and made part of our process for getting new images.
I hope you can use it as a guide to create your own photo shoot objectives! If you have tips on how your business works with a photographer, please let me know in the comments!
After more than 10 years in the wholesale industry as a sales rep and 2 years of designing and networking, mb greene was launched in 2015 by designer and visionary, Mary Beth Greene.
Mary Beth spent many late nights at the kitchen table with paper, tape, and scissors making “paper bags”. Simple, functional travel wares were the ultimate goal. Each piece is designed with great attention to detail and crafted with quality. mb greene is meant to be mixed, matched, and enjoyed.
Her love of color made it easy to brand the original collection using a solid palette and accents of turquoise on the logo tags and zippers. Turquoise is a happy and classic color that reminds her of the beautiful water along the Alabama gulf coast where she and her family call home.
mb greene proudly supports the M. Bagwell Foundation in loving memory of Mary Beth’s sister, Mandy Bagwell (4/10/75-7/16/14).