TSCSUMMIT 2018 WORKSHOPS

TSCSUMMIT 2018 WORKSHOPS 

Wednesday, February 7 at The Cloister from 8:30 – 10:30 a.m.

Attendees may sign up for ONE workshop occurring prior to the start of the Summit. There are two options and it is first come first served with limited seating for each.

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Workshop Option 1:

Creating an Impactful Brand Story and Incorporating it into Your Social Media and Digital Marketing Strategies

with Louise Pritchard, Chief Strategist of Pritchard Volk Consulting, LLC. , and Mandy Edwards, the owner of ME Marketing Services (limited to 75 attendees)

The takeaway for the two-hour workshop:

• A better understanding of the experience your organization delivers, how to tell your story, and how you can interact with your customers in a more powerful way.
• A clearer picture of how your organization competes today, and how to position yourself in the marketplace to best take advantage of your strengths.
• Tips for how to infuse the message throughout your marketing platform, including your website, social media and other marketing and promotional efforts.
• How to design and implement your social media strategy using your brand story while looking at who you want to target and on what platforms.
• An understanding of the content to share on your social platforms that will convey your brand story and how to curate content to engage your followers.
• A baseline of what social advertising options works best for what businesses.

Workshop Option 2:

What is PR & How to Make it Work for You

with Leapfrog PR Co  principals Libba Osborne and Jackie Thomson (limited to 20 attendees)

Whether you’re big or small, a PR strategy should be a part of your business plan. Leapfrog will break down easy-to-execute tactics for creative entrepreneurs. From storytelling to social media, pitching to strategic partners, you’ll leave armed with the tools to get noticed by the right people.

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CLICK HERE TO PURCHASE SUMMIT TICKET AND WORKSHOP