TIBI Talk – Fall 2015 Runway Show in Athens and Social Media Strategy

Sep 9 2015

by Cheri Leavy


In the excitement of NY Fashion Week, we can’t help but look ahead to when Creative Director Amy Smilovic of Tibi visits Athens at The Cotton Press via Heery’s Clothes Closet for a Fall 2015 Runway Show.  This is a great example of #connectcollaboratecreate via members of The Southern Coterie.  Amy of Tibi is a past Southern C Summit presenter and Heery’s is a regular Summit attendee and sponsor but they have known each other from the start of Amy’s career as Rusty Heery is one of her first buyers after knowing her in college at The University of Georgia.  It’s the support team of the show that brings in new connections from The Southern Coterie.  From Pout doing the models’ makeup to leapfrog PR Co doing the press to BMA at Home styling the VIP Area to Epting Events venue and event support, it’s a great group of Southern creatives collaborating.  You can purchase tickets here to attend October 1, 2015 and if you can’t join us, follow along at #TIBIXHEERYS.


Tibi’s social media director created a presentation for us in 2014

that still applies today so here are TIBI tips on social media.


Use every opportunity to create your
narrative arc and tell the story.


Best practices advice –

1. Maintain consistency with voice and unity of message

2. Explore collaborations

3. Create a “Polished presence” vs. “Just a presence”

4. Remember always that your followers are opting in

5. Embrace each platform’s unique proposition



•More is More
•@ as much as possible
•Incorporate image-driven content
•Leverage analytics and tracking tools like Hootsuite



•Remember the “insta” fundamentals
•Don’t over hashtag – focus on key ones that can communicate time sensitivity and key topics
•Ensure engagement with others is purposeful, authentic, and professional



•More is More
•Reputedly a top sales converter ROI
•Product linking
•Board diversity



•Average of 2-4 posts/day
•More polished content
•Keep up to date on new developments (layout and sponsorship opportunities)



•Provide additional perspective from brand on relevant topics on your blog
•Extend consumer’s time spent on website


Be fearless.
Be authentic.
Remember, you don’t need big dollars to be creative.

“Constraint inspires creativity”
—Jack Dorsey, founder of Twitter




Cheri Leavy View More Blog Posts from this Author

Cheri Leavy is a connector, cheerleader and marketing consultant for fellow entrepreneurs.
Building rapport and strengthening a sense of community:
• A community of female entrepreneurs through the The Southern Coterie and The Southern C Summit
• The faces and places of Athens that make our city so vibrant through guide2athens
• A community of devoted football fans through Bulldawg Illustrated
- Contributing editor to Coastal Illustrated, Executive Board Member of the UGA Alumni Association

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