THE SOUTHERN C(ity) GUIDE 2 Palm Beach with Beth and Danielle

At The Southern C, our demographics span the entire South, from large cities to small towns, each with their own unique blend of Southern culture. This mix is a large part of what makes The Southern C special.

We want to promote this mix by having members in different cities peel back the curtain on the way they conduct business in their town.

This week, sisters and best friends Beth Aschenbach and Danielle Norcross who were born, raised and currently live in the Palm Beach area with their families, will share their favorite spots in Palm Beach on an instagram Tuesday Takeover, on a pinterest board and below.  If you aren’t familiar with their sunny perspectives on their lifestyle website, Palm Beach Lately, about their native town then you are missing out!

Describe your brand/business and how it got started:

In 2010, we became really interested in blogs and began following inspiring fashion, home and lifestyle blogs that were mainly being shot in big cities like New York City or San Francisco. After reading and connecting with them for a couple years, we decided to create Palm Beach’s first true lifestyle blog in 2012.

Palm Beach Lately (www.palmbeachlately.com) is the modern online guide and shop featuring Palm Beach’s latest fashion, home, social and travel trends. Their online shop (shop.palmbeachlately.com) is a modern twist on traditional Palm Beach, including cocktail napkins, pillows, art prints, totes, jewelry and more.

Inspiration:

Beth: Instagram and Pinterest. I screen shot and save photos that inspire me and give me ideas.

Danielle: It’s hard to beat Instagram and Pinterest, but I still love receiving magazines in the mail, too!

#1 skill needed to be an entrepreneur:

Beth: Determination

Danielle: Fearless

Role model:

Beth: Tory Burch

Danielle: Currently obsessed with Joanna Gaines from HGTV’s Fixer Upper

Favorite social media:

Beth: Instagram

Danielle: Ditto

Most used emoji:

Beth: laughing so hard crying face

Danielle: smiley face with heart eyes

Favorite quote:

Beth: Busy is not a badge of honor

Danielle: Work hard and be nice to people

Biggest risk that paid off:

Beth: Starting Palm Beach Lately when blogging had not taken off in our area

Danielle: Turning my passions into an innovative business without a roadmap

Interesting tidbit about you or your business:

Beth: I was a University of Florida Cheerleader

Danielle: I married my college sweetheart.

Theme song:

Beth: Home by Phillip Phillips

Danielle: I Lived by One Republic

Favorite book or author:

Beth: Make it Happen by Lara Casey

Danielle: The Purpose Driven Life by Rick Warren

Hobbies:

Beth: travel, bike riding, entertaining and reading

Danielle: barre class, reading, decorating, cooking

Favorite charity:

Beth: Jordan Giving Hope, in honor of our friend who passed away

Danielle: Compassion International

Favorite session at the Summit:

Looking forward to attending in 2016!

What you love most about your town:

Beth: The proximity to the ocean and the beautiful homes and landscape that surrounds us.

Danielle: The slower paced beach lifestyle and having lots of family and friends around us.

Describe a typical day in your town

Beth: Workout, answer emails, schedule upcoming content for blog and photo shoots, ship customer products, meet friends or client for lunch, answer more emails, dinner (My husband and I often eat dinner with Danielle and her family) or attend an event in town, read my latest book and love to end the day with a bubble bath.

Danielle: Wake up, get our girls off to school, get ready, check emails, work on upcoming projects, some days we have photo shoots, run errands, pick up our girls from school, spend time with them before they nap, catch up on any other work or house chores, cook dinner, eat as a family, get the girls to bed, spend time with my husband, read a book and get to bed early.

Beth and Danielle of Palm Beach Lately share more local favorites here on the pinterest board.

The Southern C(ity) Guides:

Cheri Leavy of The Southern Cotherie in the Golden Isles and Athens, GA

Whitney Long of The Southern Coterie in the Golden Isles, GA

Holly Phillips of The English Room in Charlotte, NC

Kelly Shatat of Moon and Lola in Raleigh, NC

Cassie Kelley of Womanista in Nashville, TN

Molly Waring of Charleston Area Convention and Visitors Bureau

Libbie Summers of A Food Inspired Life in Savannah, GA