New to The Southern C Summit for 2016 are Wednesday Workshops! These intimate, small-group sessions take place directly prior to the start of the 2016 Summit on Wednesday, April 27th from 9:00-10:30 am and are a great opportunity to deep-dive into entrepreneurial topics in an up-close-and-personal venue with top Summit presenters. Summit attendees may choose to attend one session (all sessions are run simultaneously) for $100. Take a look at the workshops we are offering this year and email us at firstname.lastname@example.org if you’d like to attend!
Steve McKenzie’s + Atlanta Magazine’s HOME: Tablescapes–Setting the Scene
Join Atlanta design power couple Steve and Jill McKenzie of Steve McKenzie’s + Atlanta Magazine’s HOME Editor-in-Chief Betsy Riley and learn how to beautifully style a tablescape and create Instagrammable moments in the process. Perfect for bloggers, event planners and those who love to entertain beautifully. The styling workshop will be followed by a hands-on session styling tables with Dot and Army linens and other accessories for the Summit’s Thursday luncheon in the historic William Aiken House. The results will be enjoyed (and photographed) by all Summit attendees!
7 spots left
Eddie Ross: The Modern Mix Cocktail Party
People eat with their eyes, so let them feast! Join design editor and entertaining expert Eddie Ross (Better Homes & Gardens, House Beautiful, HGTV) for an up-close, hands-on workshop as he demonstrates how to throw Instagram-ready cocktail parties that will wow your guests every time. Learn the culinary school graduate’s time-saving tips and real-life shortcuts to creating edible landscapes, self-serve bars and no-fail flower arrangements with a modern mix of elements that celebrates your style.
More openings have been added!
Angie Avard Turner: Protecting Your Creative Works and Brand
For creative businesses, intellectual property is your lifeline, yet many entrepreneurs know little about the valuable assets their intellectual property can be. Angie will detail what intellectual property is, how it relates to all creative businesses, how it should be protected, and how it can be monetized. Attendees will learn what creative works fall under copyright law, what makes a strong brand name in the legal sense, how to create a strong brand name so it’s not challenged legally by another company, what infringement looks like and how to avoid it, and how to proactively police and protect one’s works and brand.
4 spots left
Libbie Summers: Techniques For Producing Top Quality Video
Learn how to produce high-quality video content for YouTube, blogs, and websites without breaking the bank. Libbie will cover the process from start to finish, including how to choose, stage and break down content into manageable steps, plus fundamental technical pointers for shooting and lighting, prop-styling, writing scripts and outlines, and editing.
3 spots left
HaileMcCollum: Brand Blueprint Workshop
Building a brand is not a destination, it’s a journey. Chances are, your brand is interacting with your customers across multiple channels, devices, time and space. This workshop will help you build a brand experience blueprint – a guiding north star – that will help you uncover your brand position, principals and touch points – moments that matter to your customers.
STITCH Design CO: Redefining Your Brand
Join Amy Pastre and Courtney Rowson of award-winning branding firm Stitch Design Co. as they help you know when it’s time to reinvest and reinvent your branding.
Leapfrog PR Co: PR Deconstructed
In today’s media landscape, pr means much more than just press releases and media relations. In this session, the leapfrog pr team will guide you through the process of creating well-timed strategies for your brand incorporating elements including: brand messaging, creative partnerships, public relations, events and social media. This session is limited to seven guests.