Southern In The City – Meet Hannah Goff

Mar 12 2014

by Whitney Long

I recently spoke with North Carolina native Hannah Goff and would love for you to meet her, too! Our Southern gone Yankee friend is now living in New York City and is the designer behind this creative clothing label bearing her name.

Hannah’s signature eye catching textiles are paired into easy, streamlined silhouettes with fun and engaging details and texture. Such pieces have gained the attention of and Nylon Magazine. She was also the winner of Charleston Fashion Week 2012 and winner of the Belk Southern Designer Showcase 2012.

Hannah was kind enough to tell us a little about herself, her life in the big city and share some favorite finds and insider tips for a New York City jaunt…

Why the move to NYC and how long have you been here?

I moved to NYC in the summer of 2012 soon after I finished my Master’s at Savannah College of Art and Design. I had recently finished designing a small capsule collection for Belk’s Southern Design Showcase in the spring and needed a full time job in the fashion industry in order to gain some needed design experience. I also knew that if I wanted to start my own clothing line, there would be no better place that NYC. I have been in NYC for almost 2 years and have lived in the Upper East Side the entire time. I enjoy the residential feel and the fact I can walk to Central Park and the MET from my apartment!

What do you miss most about living in the South?

I miss the city of Savannah the most. Savannah has the laid back feel that is so opposite to the city. I miss the fresh air, relaxing strolls in Forsyth Park, the French architecture and of course the warm weather in February!

The only place better than NYC is:


24 hours in the city – three must-do’s:

1. Take a stroll on the Highline (

2. See a Broadway Show

3. Go to the rooftop of the Standard Hotel and see the view at night

Secret only a local knows:

I feel like I am still learning! Although, I do know that if you see an empty car on a crowded train….you should not get on!

Perfect lazy Saturday:

My perfect lazy Saturday would be waking up going to get coffee at this great coffee place DTUT, then walking around the park/ read in the park and going vintage shopping.


Southern Breakfast: Jacob’s Pickles

Bar and Drink: The Back Door, and I’ve always been a beer girl.

Broadway Show: I have been wanting to see “The Book of Mormon” but haven’t gotten around to it

Museum: MOMA

Furniture/Interiors: Gracious Home

Antique Store: Brooklyn Flea Market

Thrift Shop: L Train Vintage

Clothing Store: Opening Ceremony

Whitney Long is co-founder of The Southern C and is always in a New York state of mind. In this series, she gets to live, eat and shop vicariously through her friends she has met on The Southern C – The Social Network of the South. Her wallet and her husband are most appreciative.

Meet more Southerners in the City:

Mary Dell Harrington

Natalie Broulette

Frances Bailey


Whitney Long View More Blog Posts from this Author

Whitney Long is co-founder of The Southern C and The Southern C Summit. Mama x 4, wife x 1. Entrepreneur, thinker, doer, writer, researcher, believer. Enjoys working alongside creative entrepreneurs to build community while supporting established and upcoming brands. Hobbies include travel, reading, bike rides and clever craft cocktails.

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