Social Media Smarts: Follow Three Leaders

Apr 7 2015

by Catherine Hamrick

297px-Pied_Piper2The landscape of social media constantly changes. How can you keep up while staying on top of your business? Follow these leaders to receive cutting-edge information. The bonus? Some cool freebies.

Shane Snow—who bills himself as a journalist, geek, and co-founder of Contently magazine—is a pivotal thought leader of traditional and new media.  In 2015, content emerges as an all-important force. Contently delivers the hottest trends to your email doorstep via its newsletter and blogs. (The magazine’s print version is a work of art.)

What’s more, Contently offers the opportunity to create a free online portfolio–in effect, a showcase of your work. Link back to your blog or website. Consolidate your best blog posts and other online work in an at-a-glance format. It’s a great way to boost your online presence. I created my portfolio in fewer than 10 minutes. The design is intuitive and flexible, allowing you to shift content as needed.

Hubspot offers inbound marketing expertise and a platform to support it. Big players pay big bucks for their services. However, you can access resources—in particular, e-books and templates—without dropping a dime.

Website Magazine covers e-commerce, web design and development, social media trends, search marketing, digital advertising, software, analytics, and more. Sign up for updates, articles, and white papers. This information comes in handy as you tweak your blog and website.

It pays off to post thought leaders’ information on Twitter. Your tweets will draw retweets and favorites by other social media experts who lead you to more information. Moreover, they may follow you.


Illustration from The Pied Piper of Hamelin by artist and engraver Kate Greenway

Catherine Hamrick’s blog, Random Storyteller, features southern places, creatives, characters, and musings with a light touch and a dose of humor.


Catherine Hamrick View More Blog Posts from this Author

After a few years as a copywriter for the Southern Living Advertising Department, editor and writer Catherine Hamrick learned her craft in the magazine and book divisions of media giants Time Inc. and Meredith Corporation. She taught writing, literature, public speaking, and business communication at the university level. As a freelancer, Catherine has tackled "almost every topic but porn and physics" and has managed editorial projects or co-authored branded books for imprints such as Southern Living, Oxmoor House, Meredith Books, Better Homes and Gardens, Traditional Home, Country Home, Midwest Living, The Home Depot, Ortho, and Lark Publishing. Certified in social media marketing, she coaches students and professionals in writing resumes, cover letters, and online profiles. She is also a ghostwriter—that is, a professional keeper of secrets. Connect @ChamrickWriter or drop by her blogs: Random Storyteller ( and Catherine Hamrick: Writer, Editor, Social Media Human (

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