Should your brand be on Snapchat?

Jul 25 2016

by Erin Phillips


Snapchat, snapchat, snapchat. You’re hearing a lot about this social media platform lately – you heard about it if you attended the Southern C Summit, plus you read about it in this post from Emily Hines right here on the blog. And rightly so considering it now has more daily active users than Twitter. Plus, Snapchat users are the most engaged audience and find it to be the #1 most enjoyable communication technology.

Previously regarded as a teen’s kingdom for quickly sending messages that poof! disappear, things have changed a lot since their debut in 2011 and wider adoption in 2013. In fact, 63% of Snapchat’s users are 18-34 years old.

As a small business owner, creative or blogger you may be wondering whether you should put your brand on Snapchat. Your brand being you in your day-to-day life (especially for bloggers) or your company. The possibilities of how to utilize the tool are endless. In fact, businesses could even use it for product testing (“screenshot your favorite”) or exclusive coupon codes (“use code SNAP123 to get 15% off”).

Snapchat is quickly growing, but it isn’t for everyone just yet. In fact, the platform was (and for the most part still is) designed with 17 year-olds in mind, so it’s not super intuitive :). Here’s a checklist to help you decide if it’s right for your brand:

Now, this isn’t meant to be intimidating and you shouldn’t see these as barriers to entry. In fact, I would say you should go ahead and get the username you want now even if you might not ever put your brand on the platform (note once you create your username, you can’t change it). If you’re toying with the idea, at least join now and start watching what other folks are doing.

So go ahead, get on Snapchat, play around, do a soft launch of sorts. Then, when you feel like you can check the boxes above, share your username everywhere and with everyone to grow your audience.

SnapOptions_AttentionToDarlingAnd remember, having a username and being a content creator on the platform isn’t the only way to play. There are geofilters you can create for a very low cost of entry for smaller, localized events (go here). Although know that large or national events are often given by priority to sponsors or first come/first served.

Snapchat is also getting better in providing ways for brands to advertise and if you have a decent budget, there are a variety of options on how you can participate. More importantly, their targeting is getting better too and will be a lot more sophisticated by the end of Q3.

Are you on Snapchat? Share your username in the comments so we can all follow each other!

You can find me at name: ephilli or click here on mobile.IMG_3060If you have any questions, ask away in the comments or email me at

Happy snapping!



Erin Phillips View More Blog Posts from this Author

Erin is the CEO and Founder of Pinckney Palm, a Charleston and London based social media agency, and lifestyle blog Attention to Darling Blog. At Pinckney Palm her team helps women business owners strategically manage their social media and online presence. Pinckney Palm strategically manages and advises your social media so that your online presence is growing without you having to stress over things like what to post on Instagram, if you’re even being heard on Facebook, and what the best time of day to post is. Plus, they bring you the latest and greatest social media updates. Spearheaded by Erin, who has run social media for Capital One in Washington DC, and clients like Le Creuset, BMW, Blackberry Farm, Caromont Health and more agency side (plus bringing insights from Europe where she has been based in London), their clients trust they’re with the most nimble and knowledgeable solution. They work with a range of businesses from a wedding photographer to a jewelry designer to an event planner and makers of fantastic dishwear. If you’re a woman-owned business who needs someone to take the stress out of social media and instead replace it with strategy and knowledge, they're your team.

Erin was born and raised in Greenville, SC but after graduating from Clemson University with a degree in Communication Studies and four internships (ranging from non-profit marketing to PR to BMW to an advertising agency) - she moved all over, from Richmond, VA to Washington DC to Charleston and even London where she documents her family's travels and life on her blog, Attention to Darling (@attentiontodarlingblog).

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3 responses on “Should your brand be on Snapchat?

  1. Brittnee Taylor Newman

    I am on Snapchat! I love the ability it gives me to interact with followers, but I do wish it was better for discoverability. It doesn’t provide the same opportunity for people to “stumble” upon you as Instagram and Pinterest–although it’s far better for engagement than those channels. Happy snapping! –@DadgumDebutante

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