Owned Media Masterclass with Mandy Kellogg Rye of Waiting on Martha


What if you woke up tomorrow and Instagram was gone? Facebook too? Would your business survive? These channels are inexpensive, often free to begin with, they lure you in to create dependence and then overtime make everything more expensive with less effectiveness. The fact is you don’t own these channels and while social media has been an amazing game-changer for building, growing, and maintaining your business we have put it at the forefront of our strategy for far too long. So what do you own? Your website, your email list, and your SMS list to name a few. These channels are what we should be investing and focusing on, not something that could overnight be gone. I’m thrilled to spend two hours drilling down on what will result in controlled, personalized, and long-term marketing tactics to ensure your business survives long past the latest algorithm change.

9:00 am – 11:00 am

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