As Facebook engagement continues to plummet for business accounts, Instagram and its stories feature is the current social media queen. We asked three big influencers to share their top tips.
My latest obsession is Noell Jett, Jett Set Farmhouse Instagram influencer and pioneer for creatives, based in St. Augustine, Florida. She recently shared a black farmhouse project created by one of my PR clients and it rocked our world being further being re-shared by rockstar interior designer Becki Owens (885 K followers). It got on Becki’s radar when Noell tagged her on the Instagram post here!
We had to interact immediately with one another for follow up questions and she is smart, delightful and super kind which is at the heart of her incredible growth if you ask me. Check out her November blog How I Grew My Instagram to 100K Followers in Under 10 Months (While Building a House, Homeschooling Four Kids and Running a Business).The title says it all.
“I think Instagram stories are definitely part of my growth. It helps people connect to me and it is more intimate. I know the stats for stories and feedback is so much higher versus an Instagram post,” Noell shared.
Skipping Facebook, she went straight to Instagram and Pinterest in her brand building. Here are some of her Instagram stories tips:
Originally posting twice a day, she now only posts once a day at either 9 a.m. Eastern or 9 p.m. Eastern. She finds a decrease in engagement 30 minutes past either.
“Stories are where I ask questions and when it is about my house, they go crazy. My most popular was just last week with a window issue. I gave a couple of options and got so much feedback,” Noell said.
“Instagram stories are 100% absolutely worth the time. I’ve found that people feel more of a connection to a person when they can see them in their element in an unfiltered manner. Nine times out of ten when I use my stories on one of my job sites, I’m dripping in sweat, covered in paint or drywall dust, have no product in my hair, and also dealing with some sort of decision or problem, and I think that really resonates with people,” he explains.
For context, Brian says before using Instagram stories 18 months ago, he had around 35 K followers. Today, he is at 110 K followers. “So, yeah, stories are worth the time!”
He’s a Nashville radio morning show favorite and today, 107.5 The River Woody & Jim Executive Producer Zac Woodward has grown his brand to include Instagram influencer he says due to consistency and showing off personality.
“I just hit 10,500 followers on Instagram and I definitely get more views on Instagram stories than my grid. I like using it for events and for advertisers. I feel like it gives me a more direct link to people and now I have the swipe feature so it can go straight to content,” says Zac.
He does not do a lot of with Instagram live preferring the small snippets stories offers. Here are his top tips for Instagram growth.
Have you used Instagram stories successfully? We’d love to hear your go to tips and be sure and share your account!