How to Use Soft Skills to Stand Out

Aug 23 2017

by Catherine Hamrick

The Southern Coterie blog: "How to Use Soft Skills to Stand Out" by Catherine Hamrick (photo: Kelli Boyd Photography)
Whitney Long, Katie Middleton, Molly Middleton Green and Bethany Vann are masters in the art of soft skills. (photo: Kelli Boyd Photography)

It’s August. Hard to believe. The dog days of summer push students panting into a new college year as they load up suitcases, tech, bits of furniture, and personal souvenirs that make small spaces a home. Juniors and seniors—plus savvy sophomores—pack their minds with thoughts of the future: internships, jobs, graduate school, coaching from professors and mentors, appointments with the career counseling center, resume updates, networking, mock interviews, and informational interviews. Quite a list.

A student recently asked me: What will give me a competitive edge? I answered with six questions.

Are you a master of “soft skills”?

Many employers value “people skills” such as emotional intelligence, common sense, humor, logic, empathy, collaboration, cohesive expression, and oral communication sensitive to the setting or context of a situation. How skilled are you at working harmoniously in a multigenerational workplace?

Why should you care? There is a concern that a rising number of employees do not practice soft skills. In fact, HR professionals often reference this trend. In 2016, the Society for Human Resource Management posted this piece: “HR’s Hard Challenge: When Employees Lack Soft Skills.”

Does “service” underscore your attitude?

What are your “core principles” and “professional ethics”?

With the explosion of social media and technology, consumers’ opinions resonate in the culture. Driven by skepticism, many customers seek authenticity, indeed transparency. What’s more, if consumers unite in a powerful voice, they can make or break a brand. A blog post by MDG Advertising nicely summarizes the eight principles of advertising ethics. The mindset is transferable to any profession.

Is it possible to “check your ego at the door”?

Teams, not individuals, drive most projects. You can draw energy from your creative passion while practicing a certain detachment—aware that sometimes your concepts will take center stage in a project. At other times, however, they may disappear if others offer superior ideas. Regardless, a trusting team shares ownership whatever the conceptual source. What’s more, if a project does not meet every expectation of your management or client, detachment will serve you well. You will objectively accept critique, respond to questions deliberately and logically, and seek constructive solutions. Charged emotions never solve a problem.

What does self-awareness mean to you?

Socrates said, “To know thyself is the beginning of wisdom.” Why is an ancient geezer’s thinking relevant to business? Personal branding is a hot phrase. Here’s a recent take from Entrepreneur: “8 Tips for Building Your Brand in 2017.”  The publication also offers suggestions on how to achieve this: “5 Steps to Build Your Personal Brand.”

This exercise may deepen your self-awareness. It’s a tool to draw upon when an interviewer says, “So tell me about yourself.” Armed with self-knowledge, you’ll think about how your personality and skill sets contour to the needs, expectations, and corporate style of potential employers.

[bctt tweet=”To know thyself is the beginning of wisdom.—Socrates” username=”thesouthernc”]

Interestingly, a different point of view recently surfaced. Sheryl Sandberg, the COO of Facebook, thinks personal branding is overblown, as expressed in an interview with Entrepreneur: “Don’t package yourself. Just speak and speak honestly, with some data behind you.”

Whatever the approach, strive for self-knowledge throughout your personal and professional life. We all grow and change, so a little dose of Socrates goes a long way in leading a quality life.

How well do you adapt?

Stephen Hawking said, “Intelligence is the ability to adapt to change.” This quote by the brilliant theoretical physicist, mathematician, and author gives the rest of us something to consider. In fact, it’s common sense for any professional. For example, my career began in technical writing but expanded to jobs in advertising and publishing. I felt shy about creating a blog until popping open WordPress. Its intuitive nature hooked me, opening the door to a virtual playground and certification in social media marketing.

[bctt tweet=”Intelligence is the ability to adapt to change. – Stephen Hawking” username=”thesouthernc”]

At the same time, it’s imperative that anyone who produces quality work retain these constants that predate the Internet:

Work hard. Play hard. Be mindful of soft skills—even in tough times.


Catherine Hamrick View More Blog Posts from this Author

After a few years as a copywriter for the Southern Living Advertising Department, editor and writer Catherine Hamrick learned her craft in the magazine and book divisions of media giants Time Inc. and Meredith Corporation. She taught writing, literature, public speaking, and business communication at the university level. As a freelancer, Catherine has tackled "almost every topic but porn and physics" and has managed editorial projects or co-authored branded books for imprints such as Southern Living, Oxmoor House, Meredith Books, Better Homes and Gardens, Traditional Home, Country Home, Midwest Living, The Home Depot, Ortho, and Lark Publishing. Certified in social media marketing, she coaches students and professionals in writing resumes, cover letters, and online profiles. She is also a ghostwriter—that is, a professional keeper of secrets. Connect @ChamrickWriter or drop by her blogs: Random Storyteller ( and Catherine Hamrick: Writer, Editor, Social Media Human (

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One response on “How to Use Soft Skills to Stand Out

  1. Ashley Johnson Wyatt

    This is so thoroughly and comprehensively laid out that it’s hard to believe it is done with only six points of question!! Thank you, CH

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