How do you know if someone is worth following?

Feb 23 2015

by Mandy Edwards

How do you know if someone is worth following- - southern c

The world of social media and digital marketing is full of fakes and frauds. I’m serious. How many “experts” do you come across that have only 20 Twitter followers?

People in my profession are a dime a dozen, however there are some really, really good people out there really kickin it and are worth your follow.

I’ve written about determining someone’s social influence and about those “expert” lists, but this time I thought I would take a look at the positives – key ways to tell if someone you are looking at is indeed worth your time, respect and follow.


When looking at their social media profiles…









Google Plus

I know this is a platform a lot have given up on, but if the person you are looking at is using it, it’s worth looking at. Are they sharing meaningless articles or are they really being informative and seeing great interaction?

This is a hit or miss platform. Not all influencers you look at will be on it. Give them a few bonus points if they are 😉

I am intentionally leaving off Facebook and Pinterest. I rarely use a person’s Facebook or Pinterest presence as a way to judge if I want to follow them. In my experience the credible ones are most active on Twitter first, then LinkedIn and/or Google Plus.


Other ways…


Google them.

Seriously. Type their name in your favorite search engine and see what pops up – both the good, bad and the ugly. Seeing what’s out there about your person will give you a good picture. Speaking of pictures, try searching them in Google Images as well. You may be surprised what you find.

Visit their website.

What does their site say about them? Is it filled with spam and sales pitches? Does it convey who they are? I personally like the less-flashy, more subdued look.

Read their blog.

This is a biggie. What type of content are they publishing? Is it fluff or does it contain value? While you are reading their posts, take a look at the comments and social shares. True influencers will have their content shared and commented on. Not every post will have the same amount. Some have a lot of shares but little or no comments; some will have lots of comments but hardly any shares.

Find out how they distribute content.

Many influencers I follow distribute their content on other sites such as Social Media Today or Business 2 Community. Some also write for other sites, such as Steamfeed, Millennial CEO or IBM, to name a few. Respected influencers are given opportunities to contribute to other sites because they are providing value.


When looking at people to follow, there are a lot of things to consider, but ultimately it’s up to you – your judgment, what your instincts tell you and the overall feel you get for a person. I would caution you to really do your research before placing your trust and respect in a person. I’ve been burned before because I didn’t do just that.

In what ways can you tell if someone is worth following?


Mandy Edwards View More Blog Posts from this Author

Midwest Transplant. Wife. Mom to 2 redheaded daughters. Owner of ME Marketing Services, a social media marketing company. Proud University of Georgia alum and Bulldog football season ticket holder. Honored as one of UGA's 40 Under 40 Alumni for 2016. British Royal History Fanatic. Love all things Southern.

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