Hootsuite, Hootlet, Hootie: Making Social Seamless

Dec 2 2014

by Jennifer Bilbro

Like most of you, I am continually searching for creative, engaging content to share with my social media audience on Out to Eat with Kids. In addition to our blog content, we share the content of others throughout the day that we find interesting. Sometimes it may get shared on Facebook while other times, it’s more applicable for Twitter or Instagram. As I am working throughout the day, when I find suitable content, I use my Hootlet button to share it. Hootlet is a social media extension of Hootsuite that enables you to immediately share or schedule content from anywhere across the web. Instead of spending time copying a url and then pasting it on your social platform, Hootsuite and its extension Hootlet allow you to seamlessly share the content (or schedule it to be published later) with a shortened URL and phrase/photo.

In order to use Hootlet, you must have an account with Hootsuite, which is a social media management system. Hootsuite lets you schedule posts across multiple platforms (think Facebook, Twitter, Google+, LinkedIn, and more), so you aren’t spending time during your busy day engaging your fans. Yes, you may need to “be social” and respond or answer questions, but that is the fun part. The arduous part of finding consistent, relative content can be helped and maintained tremendously with Hootsuite.

Have you noticed the “Hootlet” button at the bottom of most Facebook posts?

Hootlet on Facebook


One thing all social platforms depend on and encourage is the SHARE. If you see an article, photograph, or quote that you think your audience would like, simply click the Hootlet button to be connected with your Hootsuite account and immediately send or schedule the post.

Many images across the web now have the Hootlet image on them to encourage sharing!

Screen Shot 2014-12-02 at 1.03.46 PM


And above my tool bar in my browser, I can easily “hoot” out any page I am with just a few clicks. (see the owl)

Toolbar Icons

Keep in mind your goals in social media: yes, promoting your own content or products and driving traffic to your site. But also to provide engaging content that keeps your fans coming back for more – it’s not always about you. Hootsuite is one of the most valuable tools I use on a daily basis to keep my fans engaged and active across all social platforms. And Hootlet makes it simple.

Hover over the cupcake picture in this post to see for yourself. You will not be disappointed.

Feel free to comment below with any questions or suggestions. I love hearing about others’ experiences!



Jennifer Bilbro View More Blog Posts from this Author

In one way or another Jennifer has been educating children and parents for her entire career. As a Science teacher, she began mentoring and advising students outside of the classroom. When she became a parent, she found herself researching everything from where to take the family for kid-friendly dinners to learning how she can keep her children safe on the internet.

What began as sharing information with her mom-friends has grown into two successful social media strategy and consulting businesses. iParent Education and Pink Bike Networking. And as if being the mother of two teenagers isn’t enough, she still finds time to run Out to Eat with Kids, a nationwide resource for dining out specials.

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One response on “Hootsuite, Hootlet, Hootie: Making Social Seamless

  1. Cheri Leavy

    I am making using my Hootsuite account a New Year’s Resolution. I am so scattered posting for The Southern C, guide2athens and Bulldawg Illustrated over all platforms and I forget to simplify my life by making Hootsuite my hub. I used to leave it on my desktop open and it was so much more effective and I had better data about my successes and busts. DUH- thanks for the reminder. And good to know about hootlet and the owl.

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