Elizabeth White Cook thinks big, hustles smart, and moves outside of the box to motivate change within businesses. She believes that there is something valuable to learn from everyone you encounter, which serves as the cornerstone for how she builds and maintains relationships. From individuals to entities, Domino Media Group, a brand-driven public relations firm founded by Elizabeth, is a public expression of the joy she finds when invigorating others. She feels fortunate to have full confidence in the alignment of her personal and professional passions and is grateful to have an established vehicle to pursue it daily.
In 2014 a call back to her roots moved Elizabeth from NYC to Atlanta and sparked an important time of self-reflection and a bit of reorientation to define where and how she finds fulfillment both personally and professionally. At the time, she was not the best version of herself, but little did she know she was about to come alive.
Having left accounts including Eileen Fisher, Nike, and AVON, Elizabeth set out to find her passion in Atlanta. She introduced herself to local brands and creatives that she admired from afar and crafted non-solicited proposals of how she could help them generate buzz. The cold-called conversations that followed confirmed her love for the industry and reoriented her mindset to helping businesses tell their stories. She soon had two accounts, working pro-bono, and simultaneously worked on her own small line of hair accessories which was something she always wanted to do but never had the gumption to just start.
Through the barrettes, she learned first-hand what it was like to operate a small business and will be a forever fan of anyone that sets out on their own. She believes in “saying yes and figuring it out after”. For example, when Good Morning America confirmed her for their “Steals and Deals” segment, she had 400 barrettes to her name and needed 4,000 for initial deliveries. Elizabeth rented an apartment, hired two girls, flew her sister home, and together they created and fulfilled every single order. Her cell phone number was the customer service line. She learned that anything is possible, it’s just believing it. Her barrettes led her to be 2017 finalist in Forbes Magazine’ 30 under 30 list in retail & e-commerce. Carried in approx. 70 retail locations nationwide in it’s prime, the hair accessories were also seen in publications from Bloomberg Businessweek to Teen Vogue as well as appeared on Good Morning America, HBO GIRLS, and The TODAY Show.
She scaled and sold the accessories and focuses entirely on Domino Media Group today which has expanded to represent 15+ lifestyle public relations accounts. Domino is not a conventional company—nor do they intend to become one—which they believe is one of their greatest strengths. They think outside the box because they have never put themselves inside one. They have a shared passion for creative entrepreneurs and small businesses and a strong desire to help them grow, which set the stage for how their team continues to operate. They are intentional, energetic, and flexible with one another. They share resources with friends in other industries and operate with the mindset that no idea is considered too crazy to brainstorm and impossible is just an opinion. This ideal maintains their space as a safe place to nurture, grow and lead one another as they collectively work to do the same for their clients.
Elizabeth is a new mama, estate sale junkie, and forever fan of creative entrepreneurs living Savannah, Georgia with her husband and daughter Louisa.