FEBRUARY 5 – 7, 2020
SEA ISLAND, GEORGIA

 

TICKETS ON SALE NOW. PURCHASE YOURS HERE.

 

Summit tickets (limited to 300) as well as the add-on workshop tickets
(limited to 100).

Overview

The Summit is tailored to offer a community of passionate entrepreneurs, creatives and business owners an opportunity to connect and collaborate amongst top names in media, branding and blogging.

WHO CAN BENEFIT FROM ATTENDING THE SUMMIT?

While a large number of our attendees are retailers, service providers and brands in the following industries, any business owner, creative or would-be entrepreneur can benefit from attending.

PAST TOPICS AND PRESENTERS

Past topics include social media strategy, branding and marketing, PR, working with influencers, best practices for websites and newsletters, entrepreneurial advice/tips/motivation, work-life balance, and partnerships and collaborations, among others. The Summit has featured editors from Bake from Scratch, Better Homes & Gardens, Domino, Elle Decor, Garden & Gun, Real Simple, Southern Living and Traditional Home among others. Past Summit attendees have heard from successful entrepreneurs like:

WHAT THE SUMMIT INCLUDES

Wishing for a new headshot with a beautiful backdrop? Our talented Summit photographers will have dedicated time for complimentary attendee headshots.

Limited to only 300 attendees, The Summit promises to again provide attendees valuable access to presenters on a wide range of compelling topics for the Summit and add-on workshop.

Events, presenters and sessions are subject to change without notice. Please see our Event FAQs for more.

Presenters

Amanda Lindroth

Lindroth Design
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Growing up in Palm Beach in the 1970s, Amanda experienced Florida at its most magical. The style, the architecture, the climate – it would all imprint on her, taking root and blossoming throughout the years.

Through her 20s, Amanda worked at WWD and W magazine, as well as PR for Gucci and other luxury brands in New York, Paris and London. In her 30s, she moved to Nassau full-time and applied her design eye to her own home, then to properties associated with her husband’s development company, and eventually for friends who became clients (and, of course, clients who became friends).

Throughout her work, she kept the focus on breezy sophistication and vibrant layers of texture and color – the hallmarks of inviting spaces to host family and friends.

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Holly Williams

White's Mercantile + H. Audrey
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Hailing from the South, this singer-songwriter is forging her own family traditions….Holly Audrey Williams, an American singer-songwriter, retailer, designer, and mother to three young children.  She is the granddaughter of Hank Williams Sr., the daughter of Hank Williams Jr. and lives in Nashville, Tennessee.

In addition to three critically acclaimed albums and extensive touring, including Opry appearances, Holly continues to carve a path in design, retail, and hospitality.  She is the visionary behind H. Audrey and White’s Mercantile, two unique and adored retail concepts that have been hailed as, “impeccable…modern…always on point.” She has renovated and curated historic properties, under the name White’s Room and Board — a collection of unforgettable farmhouses and cabins, available for rent, offering a fresh take on the VRBO model.

Holly’s life, her music, and her businesses are choreographed around all of the things she loves and collects with her family and friends as the centerpiece.  She is a tireless creative, currently writing her new record, expanding her retail footprint, and renovating another house!

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Mary Giuliani

Author
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Mary Giuliani is an author, party and lifestyle expert, and founder and CEO of Mary Giuliani Catering and Events. Her newest bestselling book Tiny Hot Dogs: A Memoir In Small Bites, is currently being developed for television.   Mary has appeared on The Barefoot Contessa, The Today Show, Good Morning America and is a regularly featured guest on The Rachael Ray Show. Mary’s first book, The Cocktail Party (Eat, Drink, Play, Recover) debuted in 2015. Mary resides in New York City with her husband Ryan, and daughter Gala.

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Erika Preval

Charm Etiquette
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Erika Preval is a leading source for modern and approachable events in etiquette and lifestyle for youth and adults. As Founder of Charm Etiquette, she has delivered expert advice that has improved the social skills and enhanced both the personal and professional lives of guests – from scholar athletes attending top universities to Fortune 100 companies.

While the ideals of leadership, lifestyle, and proper etiquette are a major focus, Erika also strives to foster a sense of community by hosting small group events within restaurant and business partnerships. Known for her contemporary methods of instruction, Erika has designed events in American, British and Continental European etiquette that are anything but stuffy and rigid – they’re relevant, fun and memorable experiences. After attending Charm Etiquette events, guests are empowered to navigate a myriad of social scenarios with knowledge and confidence.

Erika has also shared her modern spin on manners as a contributing writer for Southern Living and has become a credible “go-to” resource for media and highly regarded guides like Zagat, the Chicago Tribune and CNN. Her press features include Southern Living, StyleBlueprint, The Atlantan and Atlanta Magazine. Founded in 2013, Charm Etiquette was named Best Classes and Workshops by Best Self Magazine and Erika has been recognized with honors from various organizations.

Erika holds a degree in Economics and International Relations from Spelman College in Atlanta, Georgia, and Certification in Japanese Language and Culture from Nanzan University in Nagoya, Japan. She is a Certified Etiquette Consultant, as granted by the Etiquette and Leadership Institute – a division of the Protocol School of Washington, and has received multiple certifications from the Disney Institute. A lifelong learner, Erika will attend the prestigious Institut Villa Pierrefeu finishing school in Switzerland in October.

Her passion for children and community is evidenced by years of continued service in Atlanta. Erika serves on the Board of Directors of the Girl Scouts of Greater Atlanta. She is also a member of Atlanta Woman’s Club and recently transferred her membership to the Junior League of London. A long-time supporter of the United Way of Greater Atlanta, she serves as a member of the Tocqueville Society and Board of Directors, as well as numerous other volunteer and philanthropic activities.

An Arkansas native, Erika currently resides in both Atlanta and London with her husband. She has two daughters who are continuing her legacy as current undergraduates at Spelman.

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Jessica Derrick

Derrick & Company
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Jessica Derrick was born in San Diego, California and raised in Spartanburg, South Carolina. With a degree in economics from Randolph-Macon Woman’s College in Lynchburg, Virginia, she moved on to live in Paris, Washington, DC and New York City where she found her way through the media and publishing industry before landing in Charleston, South Carolina to join the early team at Garden & Gun magazine.

In New York, Derrick’s experience ranged from Conde Nast’s House & Garden magazine, where she partnered with the City of New York to host the first-ever citywide Design Week to in-depth promotional and brand work at Country Home magazine along with unique projects for Vanity Fair, Rachael Ray Every Day, Bridal Guide, Calvin Klein, and Earth Pledge, a nonprofit focused on sustainability.

Before creating her own boutique brand consulting agency, Derrick & Company, in the summer of 2018, Jessica spent nearly a decade overseeing all marketing and brand extensions within the Garden & Gun portfolio. Derrick joined G&G in 2008 and played an integral role in growing G&G, including the inception and launch of the Garden & Gun Club; G&G Excursions; G&G Mercantile & Co.; G&G Fieldshop at The Dewberry; the Garden & Gun Jubilee, and the Garden & Gun Club at the Battery in Atlanta.

At Derrick & Company, Jessica strives to deliver a highly personal approach to her clients’ marketing and communication efforts. She focuses on brand development, retail innovation, partnerships and promotional strategy.

Jessica is most passionate about big vision, loves working with creative teams and has an entrepreneurial spirit to her core. She serves on several boards and is known for being a leader among her peers. When not at work, Jessica spends time with her husband, Butler, their two young girls and two lovable dogs, Harper and Jock. The Derricks live in Charleston, SC and can often be found in the field, near a beach, in the kitchen cooking or hatching their next travel plan.

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Eugenia Santiesteban Soto

Better Homes & Gardens
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Eugenia Santiesteban Soto is Better Homes and Gardens’s Senior Style Editor where she oversees trend stories, product pages, and interiors and has nearly 18 years of experience in the industry. She has held various editorial posts at Domino, Elle Decor, and Veranda and covered design, lifestyle, style and entertaining at publications and websites including Condé Nast Traveler, Food & Wine, 1st Dibs, and the Wall Street Journal’s Off Duty section among others along with content consulting for home and lifestyle brands. Born and raised in Miami, Florida, Eugenia lives in Brooklyn, NY and is a graduate of Williams College.

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Molly Waring

Ballyhoo
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Molly Waring has more than ten years’ experience in cross-functional leadership, marketing, and strategic communications roles, enhancing value across multiple sectors—from non-profit to hospitality—through her ability to seize narrative-defining partnerships and media opportunities. During her five years as Director of Media Relations for the Charleston Area Convention & Visitors Bureau, the Charleston area emerged as an international must-visit destination and won numerous awards, including Condé Nast Traveler Readers Choice #1 U.S. City Award for five consecutive years (2011, 2012, 2013, 2014 and 2015) as well as Travel + Leisure’s World’s Best #1 U.S. City Award (2013) and #1 U.S. City (2013, 2014, and 2015). She also amplified partnerships with brands such as jetBlue, Bergdorf Goodman, The Today Show, Time Inc., The Meredith Corporation, and the PGA. Subsequently, as Director of Marketing at Avocet Hospitality, one of the brand’s core properties, The Vendue, won #9 Hotel in the U.S. and #1 Hotel in Charleston in Travel + Leisure’s World’s Best Awards (2017). She holds a masters degree in Public Administration and is former president of the Ashley Hall Alumnae Board, current president of the Gibbes Museum of Art’s Society 1858, and serves on the board of Historic Charleston Foundation.

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Lydia Fenet

CHRISTIE'S + AUTHOR OF "THE MOST POWERFUL WOMAN IN THE ROOM IS YOU"
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Lydia Fenet serves as the Managing Director and Global Director of Strategic Partnerships at Christie’s. In addition to her role within Christie’s, she has raised over half a billion dollars for more than 400 non-profits worldwide as the leading benefit auctioneer in the country. Ms. Fenet has trained all of Christie’s benefit auctioneers for the past seven years, and travels around the country to speak to corporations and groups on “The Art of Selling.” Lydia’s auctioneering achievements have been featured in The New York Times, The Wall Street Journal, Forbes, Vogue, Crain’s, Elle, Vanity Fair, WWD, Vogue.com, and WorkingMother.com. The Most Powerful Woman in the Room is You, her first book, was published by Gallery Books, an imprint of Simon & Schuster, in Spring 2019 and continues to be a #1 best seller on Amazon. You can follow her auctions, antics, and anecdotes on Instagram: @LydiaFenet #ownyourpower

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Natasha Murphy

Nicely Built
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Natasha Murphy is the founder and principal developer of Nicely Built. She divides her working hours between working with clients to build beautiful, highly functional websites and expanding the menu of services offered by Nicely Built based on client needs and new technologies. In her spare time, she enjoys traveling, shopping, drinking tea, cooking, and spending time outdoors.

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Mandy Kellogg Rye

Waiting On Martha
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Waiting on Martha’s founder and curator, Mandy Kellogg Rye, lives by one mantra, “Life should be lived beautifully every single day.” Drawn to the “finer things” at an early age, her mother taught her how to appreciate beauty while her father how to create beauty.
A Michigan native, Mandy left the mitten behind and headed to Bradley University in Peoria, Illinois where she graduated with dreams of becoming a high-powered attorney. However, her dream quickly fell short when she realized law school wasn’t all about wearing a designer suit and winning arguments with loads of whit and banter. Law school wasn’t a complete bust though; it introduced her to Chicago, her first big city and one she still holds dear to her heart. A city that unknowingly became the backdrop, and beginning of Waiting On Martha.

A bracelet actually started it all. Well a bracelet, an obsession with food, an incessant need to throw a party whenever an opportunity presented itself, and an adoration for all things DIY. But back to the bracelet. One fateful day Mandy ventured into a Chicago bead store while a class was in session. Thinking that jewelry making would be a fun hobby, she began taking classes. To be clear, Mandy had no plans of it becoming anything more than a hobby. You know what they say about best laid plans…in 2011 Mandy opened an Etsy shop and officially launched her Waiting On Martha bracelet collection in April. The response was, and still is, quite overwhelming. Individuals not only loved the bracelets, but they wanted to know more about Mandy and her life. Enter Waiting On Martha The Blog.

As the ultimate creative and personal outlet for Mandy, Waiting On Martha The Blog focused simply on creating a beautiful everyday through fashion, food, décor, and DIY. As the reader’s grew so did the oh-so common question “where do I get that?” And thus, as Mandy puts it, “It only took one reader’s question to push me to indulge my dream of opening a boutique.” Waiting On Martha Home opened as an e-commerce boutique in July of 2012 and opened a brick and mortar location in Atlanta in 2015 (where Mandy now resides with her husband and Cavalier King Charles Addison). In 2019, Waiting On Martha Home welcomed a sister shoppe, Waiting On Martha Everyday, with an emphasis on apparel, accessories and beauty for how you live everyday.

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Ashley Brooke

Ashley Brooke Designs
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Ashley Brooke is an internationally known blogger, speaker, entrepreneur, and creator of Ashley Brooke Designs (ABD). She started ABD in 2008 after graduating college with a degree in Interior Design. Shortly after, Ashley Brooke Designs became a full-fledged lifestyle brand and blog that included everything from custom illustrated stationery to drinkware to desk accessories sold in over 700 stores nationwide. In 2017, Ashley and her husband, Ryan, sold off the product side of their business to pursue her blog full time.

Today, Ashley Brooke is a full time beauty and lifestyle blogger, documenting her everyday life, beauty, style, travels, and home DIY projects. Ashley and Ryan live in sunny Florida and love nothing more than a Saturday spent in their own backyard.

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Jessica Mischner

Ballyhoo
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Jessica Mischner is a longtime editor and writer who most recently served as senior editor of Garden & Gun, where she was part of a team that won two National Magazine Awards, produced a series of bestselling books, and developed content for emerging digital and experiential platforms. Prior to 2010, Jessica held staff positions at Travel + Leisure and Food & Wine (plus a few now-shuttered titles), and her work has since appeared in National Geographic Traveler, WSJ, Southern Living, House Beautiful, and Domino. In 2016, she began applying her storytelling experience to develop content and creative marketing strategies for brands, as well, from restaurants, hotels, and luxury retailers to cultural institutions such as the Children’s Museum of the Lowcountry and the South Carolina Arts Foundation.

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Elizabeth Mayhew

Contributing Editor, The Today Show
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Elizabeth Mayhew is currently a contributing editor at NBC’s Today Show and a monthly columnist for The Washington Post. She also is the author of FLIP! for Decorating (Ballantine). She has worked for a number of publications including REAL SIMPLE, House Beautiful, Southern Living, and Woman’s Day. A native of Louisville, Kentucky and a graduate of Georgetown University, she now lives in New York City with her husband and two teenage kids.

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Brian Hart Hoffman

Hoffman Media
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Brian Hart Hoffman is President/Chief Creative Officer at Hoffman Media, LLC, where he oversees the editorial planning and brand direction for all publications, as well as the public relations and special events divisions. Since joining Hoffman Media, Brian has been the driving force behind the launch of The Cottage Journal, Bake from Scratch, Southern Cast Iron, and Southern Home. His special-event leadership with the company includes planning and executing major consumer events. Prior to joining the company in 2007, Hoffman worked in the airline industry, which allowed him to live in six cities throughout the United States. He has visited all 50 states.

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Brooke Bell

Hoffman Media
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Brooke Bell is Vice President Culinary and Custom Content at Birmingham, Alabama-based Hoffman Media, LLC, where she directly oversees the editorial teams of Taste of the SouthLouisiana Cookin’Cooking with Paula DeenBake from Scratch and Southern Cast Iron, along with all custom content. Brooke is also editor-in-chief of Cook: Real Food Every Day, which launched winter 2017. Her most recent cookbook, Cast-Iron Baking, was released in summer 2017. Additionally, Fall Baking, which was released in August of 2016, was named to Epicurious’ list of “30 Most Exciting Cookbooks of Summer” and was a “Number 1 New Release” on Amazon. Brooke is a member of the Southern Foodways Alliance and Les Dames d’Escoffier, where she serves as secretary for the Birmingham chapter.

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Molly Fienning

Red Clay Hot Sauce + Babiators
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Molly Fienning is Co-founder and CEO of Red Clay Hot Sauce, a modern, Southern hot sauce & hot honey company that brings a new kind of heat by putting flavor over fire. Currently retailing at The Fresh Market, Earth Fare and Williams Sonoma, its mission is to craft delicious hot sauces using sustainable practices and local ingredients that enhance your dishes instead of masking them with unnecessary heat. Red Clay has been featured on Saveur, Garden & Gun, Eater and the Food Network.

Prior to Red Clay, Molly Fienning co-founded and served as Co-CEO of Babiators, one of Forbes’ 100 Most Promising Companies and the leading sunglasses brand for babies & kids (with over 3 million pairs of shades sold). Babiators sunglasses retail in 3K+ doors and 45 countries, and have been featured in Vogue, the Ellen Degeneres Show, CNN Money, People Magazine, the Wall Street Journal and Inc Magazine.

Molly graduated from Harvard University with a BA in Electrical Engineering & Computer Science. She lives in Charleston with her husband Ted and their two sweet boys, Sawyer and Fox.

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Carolyn Sutton

Carolyn Sutton PR
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With more than 16 years of public relations experience with nationally-recognized lifestyle brands and publications, Carolyn Sutton has built her business on relationships that reach across the country – and across all media and social platforms – to help her clients make meaningful connections with their audience through key magazine placements, special events, media tours and influencer campaigns. In 2009, Carolyn experienced the joy of motherhood, which motivated her to start her own Public Relations firm –  624 Public Relations. Seven years later (and after her first Southern C experience), Carolyn refocused her energy and vision to a new brand – Carolyn Sutton PR.

Driven, accomplished and passionate, Carolyn focuses her PR efforts to drive brand publicity and to launch countless partnerships, including strategic, ongoing brand ambassador collaborations with high-profile local and national influencers; multi-brand events in New York, Los Angeles, Dallas and creating experiences and vision with smaller, unique markets. Carolyn Sutton PR strives to create synergistic placements for up-and-coming clients in publications such as InStyle, Today, Good Housekeeping, The Wall Street Journal, HGTV Magazine, Family Circle, Midwest Living, Draper James, Southern Living and many others.

Carolyn and her team only work with brands and clients they are passionate about and believe in their mission. The team is media and influencer obsessed and are constantly combing magazines, online media and Instagram for the latest and the greatest. Carolyn Sutton PR truly believes in one-on-one time with the client and absolute efficiency to keep budgets and objectives in check.

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Add-On Workshop Presenters

Julie Weldon

A Salty Rim
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Julie Weldon was exposed to entrepreneurialism early on as she grew up working in her family’s thriving bakery outside of Philadelphia, PA. After relocating to NC, she worked 10 years in leadership at a non-profit organization and during that time earned her Master’s in Counseling. In 2006, Julie served as team leader, strategist and principal fundraiser for a one year, international humanitarian relief trip serving 11 developing countries. Returning stateside, she was recruited to work in business management consulting which led to her to ultimately being part of a small team tasked with building the foundation of PricewaterhouseCoopers business consulting practice in the Southeast US. Julie also gained vast network connections in her previous experience taking a product to market. That experience gives her a proven track record of creating a buzz, leading to significant market interest and exposure.

Together, Julie Weldon and Stacey Pierce co-founded A Salty Rim, a business management consulting firm based in Charleston, SC. They co-host a weekly podcast, called GSD Entrepreneur. Most recently, have reinvented their chair/cart combo product and have formed O.M.E. Gear. And they are launching a new podcast, called Do It In Nature, where they will feature outdoor gear companies, outdoor nonprofits, “extreme” outdoor adventurists and athletes, and anyone else who will inspire people to get outdoors more. Their combined strengths include building relationships, strategic planning, capital raising, Kickstarter campaigns, leadership, sales and marketing, and product development.

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Stacey Pierce

A Salty Rim
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Stacey Pierce has a B.A. in English and Psychology, along with an Associates in Science with a focus in Occupational Therapy. For the past 20 years, her focus has been on business start-ups. Stacey found herself on the ground floor starting a music management business, a catering company and co-partnered a restaurant in Columbia, SC.  After moving back to Charleston, SC, at the downturn of the economy, Stacey was recruited by a Continuum Care Retirement Community to create and build new revenue streams. This is when she started a homecare company, a technology company, and built an adult day center that focused on dementia care. Most recently, Stacey worked with a medical technology startup to help take their product to market. She holds multiple designations and certifications in business coaching, seating and positioning, and technology.

Together, Julie Weldon and Stacey Pierce co-founded A Salty Rim, a business management consulting firm based in Charleston, SC. They co-host a weekly podcast, called GSD Entrepreneur. Most recently, have reinvented their chair/cart combo product and have formed O.M.E. Gear. And they are launching a new podcast, called Do It In Nature, where they will feature outdoor gear companies, outdoor nonprofits, “extreme” outdoor adventurists and athletes, and anyone else who will inspire people to get outdoors more. Their combined strengths include building relationships, strategic planning, capital raising, Kickstarter campaigns, leadership, sales and marketing, and product development.

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Sallie Holder

Business Coach, Speaker + Upcoming Author
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Sallie Holder is an experienced business coach, speaker, podcaster & author who inspires and empowers you to grow yourself and your business. A graduate of Vanderbilt University with a degree in Human & Organizational Development and a law degree with a specialization in Labor & Employment law, Sallie is able to apply her expert knowledge, industry experience, and relentless energy to helping you and your company solve issues and create growth. Over her career she has coached more than three hundred (300) women around the world on business strategies & entrepreneurship. She is dedicated to using her unique skills & understanding of business, to help as many women as possible achieve a greater level of success. Sallie shares many of her tips in her recent book, Hitting Rock Middle. Visit www.sallieholder.com to engage with her or read more about her Company & how she might serve you.

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Mentors

Amanda Lindroth

Lindroth Design
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Growing up in Palm Beach in the 1970s, Amanda experienced Florida at its most magical. The style, the architecture, the climate – it would all imprint on her, taking root and blossoming throughout the years.

Through her 20s, Amanda worked at WWD and W magazine, as well as PR for Gucci and other luxury brands in New York, Paris and London. In her 30s, she moved to Nassau full-time and applied her design eye to her own home, then to properties associated with her husband’s development company, and eventually for friends who became clients (and, of course, clients who became friends).

Throughout her work, she kept the focus on breezy sophistication and vibrant layers of texture and color – the hallmarks of inviting spaces to host family and friends.

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Erika Preval

Charm Etiquette
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Erika Preval is a leading source for modern and approachable events in etiquette and lifestyle for youth and adults. As Founder of Charm Etiquette, she has delivered expert advice that has improved the social skills and enhanced both the personal and professional lives of guests – from scholar athletes attending top universities to Fortune 100 companies.

While the ideals of leadership, lifestyle, and proper etiquette are a major focus, Erika also strives to foster a sense of community by hosting small group events within restaurant and business partnerships. Known for her contemporary methods of instruction, Erika has designed events in American, British and Continental European etiquette that are anything but stuffy and rigid – they’re relevant, fun and memorable experiences. After attending Charm Etiquette events, guests are empowered to navigate a myriad of social scenarios with knowledge and confidence.

Erika has also shared her modern spin on manners as a contributing writer for Southern Living and has become a credible “go-to” resource for media and highly regarded guides like Zagat, the Chicago Tribune and CNN. Her press features include Southern Living, StyleBlueprint, The Atlantan and Atlanta Magazine. Founded in 2013, Charm Etiquette was named Best Classes and Workshops by Best Self Magazine and Erika has been recognized with honors from various organizations.

Erika holds a degree in Economics and International Relations from Spelman College in Atlanta, Georgia, and Certification in Japanese Language and Culture from Nanzan University in Nagoya, Japan. She is a Certified Etiquette Consultant, as granted by the Etiquette and Leadership Institute – a division of the Protocol School of Washington, and has received multiple certifications from the Disney Institute. A lifelong learner, Erika will attend the prestigious Institut Villa Pierrefeu finishing school in Switzerland in October.

Her passion for children and community is evidenced by years of continued service in Atlanta. Erika serves on the Board of Directors of the Girl Scouts of Greater Atlanta. She is also a member of Atlanta Woman’s Club and recently transferred her membership to the Junior League of London. A long-time supporter of the United Way of Greater Atlanta, she serves as a member of the Tocqueville Society and Board of Directors, as well as numerous other volunteer and philanthropic activities.

An Arkansas native, Erika currently resides in both Atlanta and London with her husband. She has two daughters who are continuing her legacy as current undergraduates at Spelman.

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Mary Giuliani

Author
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Mary Giuliani is an author, party and lifestyle expert, and founder and CEO of Mary Giuliani Catering and Events. Her newest bestselling book Tiny Hot Dogs: A Memoir In Small Bites, is currently being developed for television.   Mary has appeared on The Barefoot Contessa, The Today Show, Good Morning America and is a regularly featured guest on The Rachael Ray Show. Mary’s first book, The Cocktail Party (Eat, Drink, Play, Recover) debuted in 2015. Mary resides in New York City with her husband Ryan, and daughter Gala.

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Jessica Derrick

Derrick & Company
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Jessica Derrick was born in San Diego, California and raised in Spartanburg, South Carolina. With a degree in economics from Randolph-Macon Woman’s College in Lynchburg, Virginia, she moved on to live in Paris, Washington, DC and New York City where she found her way through the media and publishing industry before landing in Charleston, South Carolina to join the early team at Garden & Gun magazine.

In New York, Derrick’s experience ranged from Conde Nast’s House & Garden magazine, where she partnered with the City of New York to host the first-ever citywide Design Week to in-depth promotional and brand work at Country Home magazine along with unique projects for Vanity Fair, Rachael Ray Every Day, Bridal Guide, Calvin Klein, and Earth Pledge, a nonprofit focused on sustainability.

Before creating her own boutique brand consulting agency, Derrick & Company, in the summer of 2018, Jessica spent nearly a decade overseeing all marketing and brand extensions within the Garden & Gun portfolio. Derrick joined G&G in 2008 and played an integral role in growing G&G, including the inception and launch of the Garden & Gun Club; G&G Excursions; G&G Mercantile & Co.; G&G Fieldshop at The Dewberry; the Garden & Gun Jubilee, and the Garden & Gun Club at the Battery in Atlanta.

At Derrick & Company, Jessica strives to deliver a highly personal approach to her clients’ marketing and communication efforts. She focuses on brand development, retail innovation, partnerships and promotional strategy.

Jessica is most passionate about big vision, loves working with creative teams and has an entrepreneurial spirit to her core. She serves on several boards and is known for being a leader among her peers. When not at work, Jessica spends time with her husband, Butler, their two young girls and two lovable dogs, Harper and Jock. The Derricks live in Charleston, SC and can often be found in the field, near a beach, in the kitchen cooking or hatching their next travel plan.

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Holly Williams

White's Mercantile + H. Audrey
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Hailing from the South, this singer-songwriter is forging her own family traditions….Holly Audrey Williams, an American singer-songwriter, retailer, designer, and mother to three young children.  She is the granddaughter of Hank Williams Sr., the daughter of Hank Williams Jr. and lives in Nashville, Tennessee.

In addition to three critically acclaimed albums and extensive touring, including Opry appearances, Holly continues to carve a path in design, retail, and hospitality.  She is the visionary behind H. Audrey and White’s Mercantile, two unique and adored retail concepts that have been hailed as, “impeccable…modern…always on point.” She has renovated and curated historic properties, under the name White’s Room and Board — a collection of unforgettable farmhouses and cabins, available for rent, offering a fresh take on the VRBO model.

Holly’s life, her music, and her businesses are choreographed around all of the things she loves and collects with her family and friends as the centerpiece.  She is a tireless creative, currently writing her new record, expanding her retail footprint, and renovating another house!

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Eugenia Santiesteban Soto

Better Homes & Garden
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Eugenia Santiesteban Soto is Better Homes and Gardens’s Senior Style Editor where she oversees trend stories, product pages, and interiors and has nearly 18 years of experience in the industry. She has held various editorial posts at Domino, Elle Decor, and Veranda and covered design, lifestyle, style and entertaining at publications and websites including Condé Nast Traveler, Food & Wine, 1st Dibs, and the Wall Street Journal’s Off Duty section among others along with content consulting for home and lifestyle brands. Born and raised in Miami, Florida, Eugenia lives in Brooklyn, NY and is a graduate of Williams College.

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Molly Waring

Ballyhoo
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Molly Waring has more than ten years’ experience in cross-functional leadership, marketing, and strategic communications roles, enhancing value across multiple sectors—from non-profit to hospitality—through her ability to seize narrative-defining partnerships and media opportunities. During her five years as Director of Media Relations for the Charleston Area Convention & Visitors Bureau, the Charleston area emerged as an international must-visit destination and won numerous awards, including Condé Nast Traveler Readers Choice #1 U.S. City Award for five consecutive years (2011, 2012, 2013, 2014 and 2015) as well as Travel + Leisure’s World’s Best #1 U.S. City Award (2013) and #1 U.S. City (2013, 2014, and 2015). She also amplified partnerships with brands such as jetBlue, Bergdorf Goodman, The Today Show, Time Inc., The Meredith Corporation, and the PGA. Subsequently, as Director of Marketing at Avocet Hospitality, one of the brand’s core properties, The Vendue, won #9 Hotel in the U.S. and #1 Hotel in Charleston in Travel + Leisure’s World’s Best Awards (2017). She holds a masters degree in Public Administration and is former president of the Ashley Hall Alumnae Board, current president of the Gibbes Museum of Art’s Society 1858, and serves on the board of Historic Charleston Foundation.

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Jessica Mischner

Ballyhoo
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Jessica Mischner is a longtime editor and writer who most recently served as senior editor of Garden & Gun, where she was part of a team that won two National Magazine Awards, produced a series of bestselling books, and developed content for emerging digital and experiential platforms. Prior to 2010, Jessica held staff positions at Travel + Leisure and Food & Wine (plus a few now-shuttered titles), and her work has since appeared in National Geographic Traveler, WSJ, Southern Living, House Beautiful, and Domino. In 2016, she began applying her storytelling experience to develop content and creative marketing strategies for brands, as well, from restaurants, hotels, and luxury retailers to cultural institutions such as the Children’s Museum of the Lowcountry and the South Carolina Arts Foundation.

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Molly Fienning

Red Clay Hot Sauce + Babiators
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Molly Fienning is Co-founder and CEO of Red Clay Hot Sauce, a modern, Southern hot sauce & hot honey company that brings a new kind of heat by putting flavor over fire. Currently retailing at The Fresh Market, Earth Fare and Williams Sonoma, its mission is to craft delicious hot sauces using sustainable practices and local ingredients that enhance your dishes instead of masking them with unnecessary heat. Red Clay has been featured on Saveur, Garden & Gun, Eater and the Food Network.
Prior to Red Clay, Molly Fienning co-founded and served as Co-CEO of Babiators, one of Forbes’ 100 Most Promising Companies and the leading sunglasses brand for babies & kids (with over 3 million pairs of shades sold). Babiators sunglasses retail in 3K+ doors and 45 countries, and have been featured in Vogue, the Ellen Degeneres Show, CNN Money, People Magazine, the Wall Street Journal and Inc Magazine.
Molly graduated from Harvard University with a BA in Electrical Engineering & Computer Science. She lives in Charleston with her husband Ted and their two sweet boys, Sawyer and Fox.
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Lydia Fenet

CHRISTIE'S + AUTHOR OF "THE MOST POWERFUL WOMAN IN THE ROOM IS YOU"
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Lydia Fenet serves as the Managing Director and Global Director of Strategic Partnerships at Christie’s. In addition to her role within Christie’s, she has raised over half a billion dollars for more than 400 non-profits worldwide as the leading benefit auctioneer in the country. Ms. Fenet has trained all of Christie’s benefit auctioneers for the past seven years, and travels around the country to speak to corporations and groups on “The Art of Selling.” Lydia’s auctioneering achievements have been featured in The New York Times, The Wall Street Journal, Forbes, Vogue, Crain’s, Elle, Vanity Fair, WWD, Vogue.com, and WorkingMother.com. The Most Powerful Woman in the Room is You, her first book, was published by Gallery Books, an imprint of Simon & Schuster, in Spring 2019 and continues to be a #1 best seller on Amazon. You can follow her auctions, antics, and anecdotes on Instagram: @LydiaFenet #ownyourpower

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Pauline Nakios

Lilla P
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Pauline Nakios, originally from Charleston, SC, started fashion line Lilla P in 1998 and has been creating elevated and stylish basics ever since. Her contemporary brand offers a variety of understated luxury for everyday wear!

After graduating from the University of Georgia, Pauline moved to Atlanta where she started Lilla P. She worked in boutiques throughout college as well as after she graduated. The fitted “baby tee” trend began during that time so Pauline set out to create the perfect tee. In 2001, she moved to NYC and began to grow the business. Her husband joined the company in 2006 after years in finance and 13 years later, they continue to work together building the brand.

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Julie Weldon

A Salty Rim
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Julie Weldon was exposed to entrepreneurialism early on as she grew up working in her family’s thriving bakery outside of Philadelphia, PA. After relocating to NC, she worked 10 years in leadership at a non-profit organization and during that time earned her Master’s in Counseling. In 2006, Julie served as team leader, strategist and principal fundraiser for a one year, international humanitarian relief trip serving 11 developing countries. Returning stateside, she was recruited to work in business management consulting which led to her to ultimately being part of a small team tasked with building the foundation of PricewaterhouseCoopers business consulting practice in the Southeast US. Julie also gained vast network connections in her previous experience taking a product to market. That experience gives her a proven track record of creating a buzz, leading to significant market interest and exposure.

Together, Julie Weldon and Stacey Pierce co-founded A Salty Rim, a business management consulting firm based in Charleston, SC. They co-host a weekly podcast, called GSD Entrepreneur. Most recently, have reinvented their chair/cart combo product and have formed O.M.E. Gear. And they are launching a new podcast, called Do It In Nature, where they will feature outdoor gear companies, outdoor nonprofits, “extreme” outdoor adventurists and athletes, and anyone else who will inspire people to get outdoors more. Their combined strengths include building relationships, strategic planning, capital raising, Kickstarter campaigns, leadership, sales and marketing, and product development.

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Stacey Pierce

A Salty Rim
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Stacey Pierce has a B.A. in English and Psychology, along with an Associates in Science with a focus in Occupational Therapy. For the past 20 years, her focus has been on business start-ups. Stacey found herself on the ground floor starting a music management business, a catering company and co-partnered a restaurant in Columbia, SC.  After moving back to Charleston, SC, at the downturn of the economy, Stacey was recruited by a Continuum Care Retirement Community to create and build new revenue streams. This is when she started a homecare company, a technology company, and built an adult day center that focused on dementia care. Most recently, Stacey worked with a medical technology startup to help take their product to market. She holds multiple designations and certifications in business coaching, seating and positioning, and technology.

Together, Julie Weldon and Stacey Pierce co-founded A Salty Rim, a business management consulting firm based in Charleston, SC. They co-host a weekly podcast, called GSD Entrepreneur. Most recently, have reinvented their chair/cart combo product and have formed O.M.E. Gear. And they are launching a new podcast, called Do It In Nature, where they will feature outdoor gear companies, outdoor nonprofits, “extreme” outdoor adventurists and athletes, and anyone else who will inspire people to get outdoors more. Their combined strengths include building relationships, strategic planning, capital raising, Kickstarter campaigns, leadership, sales and marketing, and product development.

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Natasha Murphy

Nicely Built
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Natasha Murphy is the founder and principal developer of Nicely Built. She divides her working hours between working with clients to build beautiful, highly functional websites and expanding the menu of services offered by Nicely Built based on client needs and new technologies. In her spare time, she enjoys traveling, shopping, drinking tea, cooking, and spending time outdoors.

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Mandy Kellogg Rye

Waiting on Martha
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Waiting on Martha’s founder and curator, Mandy Kellogg Rye, lives by one mantra, “Life should be lived beautifully every single day.” Drawn to the “finer things” at an early age, her mother taught her how to appreciate beauty while her father how to create beauty.
A Michigan native, Mandy left the mitten behind and headed to Bradley University in Peoria, Illinois where she graduated with dreams of becoming a high-powered attorney. However, her dream quickly fell short when she realized law school wasn’t all about wearing a designer suit and winning arguments with loads of whit and banter. Law school wasn’t a complete bust though; it introduced her to Chicago, her first big city and one she still holds dear to her heart. A city that unknowingly became the backdrop, and beginning of Waiting On Martha.

A bracelet actually started it all. Well a bracelet, an obsession with food, an incessant need to throw a party whenever an opportunity presented itself, and an adoration for all things DIY. But back to the bracelet. One fateful day Mandy ventured into a Chicago bead store while a class was in session. Thinking that jewelry making would be a fun hobby, she began taking classes. To be clear, Mandy had no plans of it becoming anything more than a hobby. You know what they say about best laid plans…in 2011 Mandy opened an Etsy shop and officially launched her Waiting On Martha bracelet collection in April. The response was, and still is, quite overwhelming. Individuals not only loved the bracelets, but they wanted to know more about Mandy and her life. Enter Waiting On Martha The Blog.

As the ultimate creative and personal outlet for Mandy, Waiting On Martha The Blog focused simply on creating a beautiful everyday through fashion, food, décor, and DIY. As the reader’s grew so did the oh-so common question “where do I get that?” And thus, as Mandy puts it, “It only took one reader’s question to push me to indulge my dream of opening a boutique.” Waiting On Martha Home opened as an e-commerce boutique in July of 2012 and opened a brick and mortar location in Atlanta in 2015 (where Mandy now resides with her husband and Cavalier King Charles Addison). In 2019, Waiting On Martha Home welcomed a sister shoppe, Waiting On Martha Everyday, with an emphasis on apparel, accessories and beauty for how you live everyday.

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Ashley Brooke

Ashley Brooke Designs
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Ashley Brooke began Ashley Brooke Designs in 2008 after graduating college with a degree in Interior Design. Shortly after, Ashley Brooke Designs became a full fledged lifestyle brand that included everything from custom illustrated stationery to drink ware to desk accessories sold in over 700 stores nation wide.

Today Ashley Brooke Designs is a lifestyle blog where Ashley and her husband, Ryan, document their everyday life, style, travels, and Ryan’s home DIY projects, in addition to Ashley’s custom illustration work. Ashley and Ryan live in sunny Florida and love nothing more than a Saturday spent in their own back yard.

ABOUT ASHLEY BROOKE DESIGNS

Ashley Brooke Designs is a lifestyle blog dedicated to elevating the mundane yet finding inspiration in the everyday. In 2008 she started Ashley Brooke Designs as a place to showcase her illustrations and talk about the things she loved.

In 2017, not much has changed. The blog encompasses a life well lived in the mess of the daily grind. Whether it’s encouraging you to find time during a busy week for a girl’s craft night or giving you the confidence you need to finally try out that bold lipstick, Ashley’s hope is that ABD will be a place you go to for inspiration!

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Libba Osborne

Leapfrog
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At Leapfrog, they have earned a national reputation for thoughtfully guiding clients into the national spotlight, and giving recognized brands a local edge within the Charleston community.

Over her tenure at Leapfrog, co-owner and principal Libba Osborne has witnessed the genesis of America’s love affair with Southern food artisans and the city of Charleston – an explosion of talented food entrepreneurs, chef-driven restaurants and culinary-minded upstarts.

Libba has guided many of her clients, both large and small, to become prominent brands among the shelves of national retailers. A story-teller at heart, she looks for common threads – a pride in process and an authentic history – in all of the companies she works alongside.

An Atlanta native, Libba found her passion for all things edible as a post-grad student at New York’s French Culinary Institute (International Culinary Center). She segued into restaurant public relations at Baltz & Co. and the Dunn Robbins Group, promoting brands in the food, wine and spirits industries. Following a move to her husband’s hometown of Charleston, Libba joined Leapfrog to continue her craft, becoming an owner in 2009.

Libba is a graduate of the University of the South, Sewanee and serves on the Board of the Charleston Chapter of Les Dames D’Escoffier. Libba and her husband, Chris, are raising their two young sons a stone’s throw from the Ashley River.

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Jackie Thomson

Leapfrog
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Jackie Thomson is a principal at Charleston-based Leapfrog.

Following her undergraduate education at the College of Charleston, Jackie parlayed her innate sense of style into positions in New York with international fashion powerhouse, GUCCI, and celebrity bridal and evening wear designer, Reem Acra. The Annapolis, MD native returned to Charleston and joined Leapfrog, overseeing design-related projects. Her wide-ranging interest in lifestyle brands drives Leapfrog’s expertise in the fields of fashion, interiors, retail and wellness.

Jackie promotes both established brands and new talent, and through her wide network, adeptly organizes events that connect entrepreneurs, influencers and designers around the U.S. Beyond the realm of traditional PR, Jackie enjoys honing brand strategy, creating content for owned media and directing market positioning with long-term clients.

In 2009, Jackie earned her MBA and became an owner of Leapfrog. She and her husband, Neil, reside in Charleston with their young son and daughter.

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Elizabeth Mayhew

Contributing Editor, The Today Show
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Elizabeth Mayhew is currently a contributing editor at NBC’s Today Show and a monthly columnist for The Washington Post. She also is the author of FLIP! for Decorating (Ballantine). She has worked for a number of publications including REAL SIMPLE, House Beautiful, Southern Living, and Woman’s Day. A native of Louisville, Kentucky and a graduate of Georgetown University, she now lives in New York City with her husband and two teenage kids.

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Brian Hart Hoffman

Hoffman Media
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Brian Hart Hoffman is President/Chief Creative Officer at Hoffman Media, LLC, where he oversees the editorial planning and brand direction for all publications, as well as the public relations and special events divisions. Since joining Hoffman Media, Brian has been the driving force behind the launch of The Cottage Journal, Bake from Scratch, Southern Cast Iron, and Southern Home. His special-event leadership with the company includes planning and executing major consumer events. Prior to joining the company in 2007, Hoffman worked in the airline industry, which allowed him to live in six cities throughout the United States. He has visited all 50 states.

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Brooke Bell

Hoffman Media
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Brooke Bell is Vice President Culinary and Custom Content at Birmingham, Alabama-based Hoffman Media, LLC, where she directly oversees the editorial teams of Taste of the SouthLouisiana Cookin’Cooking with Paula DeenBake from Scratch and Southern Cast Iron, along with all custom content. Brooke is also editor-in-chief of Cook: Real Food Every Day, which launched winter 2017. Her most recent cookbook, Cast-Iron Baking, was released in summer 2017. Additionally, Fall Baking, which was released in August of 2016, was named to Epicurious’ list of “30 Most Exciting Cookbooks of Summer” and was a “Number 1 New Release” on Amazon. Brooke is a member of the Southern Foodways Alliance and Les Dames d’Escoffier, where she serves as secretary for the Birmingham chapter.

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Sallie Holder

Business Coach, Speaker + Upcoming Author
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Sallie Holder is an experienced business coach, speaker, podcaster & author who inspires and empowers you to grow yourself and your business.  A graduate of Vanderbilt University with a degree in Human & Organizational Development and a law degree with a specialization in Labor & Employment law, Sallie is able to apply her expert knowledge, industry experience, and relentless energy to helping you and your company solve issues and create growth.  Over her career she has coached more than three hundred (300) women around the world on business strategies & entrepreneurship. She is dedicated to using her unique skills & understanding of business, to help as many women as possible achieve a greater level of success.  Sallie shares many of her tips in her recent book, Hitting Rock Middle. Visit her website to engage with her or read more about her company & how she might serve you.

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Lauren Hopkins

LBH & Co.
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A champion of small brands and businesses with big stories, Lauren Hopkins is more than a publicist—she’s a partner with her clients. She founded LBH & Co. to provide an intentional group of clients individualized attention and unmatched passion for their services and crafts.

A graduate of Furman University, Lauren honed her service and networking skills in luxury real estate marketing for the venerable Sea Island Resorts. Her communication skills, account management, and public relations savvy was further cemented during her time with a lifestyle PR agency, where she managed and maintained high-level accounts. After the birth of her first child, Lauren followed a zeal for the small business and launched LBH & Co. in 2013. With fifteen years of experience, Lauren understands the fundamentals of making a great impression on behalf of her clients.  

She and her husband, Lee, are raising their daughter and son on charming St. Simons Island where she is active in their Church, the children’s preschool, and several community organizations that remain close to her heart.

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Carolyn Sutton

Carolyn Sutton PR
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With more than 16 years of public relations experience with nationally-recognized lifestyle brands and publications, Carolyn Sutton has built her business on relationships that reach across the country – and across all media and social platforms – to help her clients make meaningful connections with their audience through key magazine placements, special events, media tours and influencer campaigns. In 2009, Carolyn experienced the joy of motherhood, which motivated her to start her own Public Relations firm –  624 Public Relations. Seven years later (and after her first Southern C experience), Carolyn refocused her energy and vision to a new brand – Carolyn Sutton PR.

Driven, accomplished and passionate, Carolyn focuses her PR efforts to drive brand publicity and to launch countless partnerships, including strategic, ongoing brand ambassador collaborations with high-profile local and national influencers; multi-brand events in New York, Los Angeles, Dallas and creating experiences and vision with smaller, unique markets. Carolyn Sutton PR strives to create synergistic placements for up-and-coming clients in publications such as InStyle, Today, Good Housekeeping, The Wall Street Journal, HGTV Magazine, Family Circle, Midwest Living, Draper James, Southern Living and many others.

Carolyn and her team only work with brands and clients they are passionate about and believe in their mission. The team is media and influencer obsessed and are constantly combing magazines, online media and Instagram for the latest and the greatest. Carolyn Sutton PR truly believes in one-on-one time with the client and absolute efficiency to keep budgets and objectives in check.

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Robyn Bailey

Mainly Baskets
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Robyn Bailey is the owner of Mainly Baskets Home.  After a 30 year career working her way up to VP & CMO level at companies such as Arby’s, Popeye’s Louisiana Kitchen, Domino’s and more, in 2016 she stepped away from corporate to run MBH, a custom furniture and design company.  Learning the ins and outs of product design from ideation to commercialization along with importing and distribution, Robyn has driven the company to the $1,000,000+ annual revenue mark in 2019.  Robyn resides in Marietta, GA with her husband and youngest (out of five) who will be graduating high school in 2020.

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Elizabeth White Cook

Domino Media Group
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Elizabeth White Cook thinks big, hustles smart, and moves outside of the box to motivate change within businesses. She believes that there is something valuable to learn from everyone you encounter, which serves as the cornerstone for how she builds and maintains relationships. From individuals to entities, Domino Media Group, a brand-driven public relations firm founded by Elizabeth, is a public expression of the joy she finds when invigorating others. She feels fortunate to have full confidence in the alignment of her personal and professional passions and is grateful to have an established vehicle to pursue it daily.

In 2014 a call back to her roots moved Elizabeth from NYC to Atlanta and sparked an important time of self-reflection and a bit of reorientation to define where and how she finds fulfillment both personally and professionally. At the time, she was not the best version of herself, but little did she know she was about to come alive.

Having left accounts including Eileen Fisher, Nike, and AVON, Elizabeth set out to find her passion in Atlanta. She introduced herself to local brands and creatives that she admired from afar and crafted non-solicited proposals of how she could help them generate buzz. The cold-called conversations that followed confirmed her love for the industry and reoriented her mindset to helping businesses tell their stories. She soon had two accounts, working pro-bono, and simultaneously worked on her own small line of hair accessories which was something she always wanted to do but never had the gumption to just start.

Through the barrettes, she learned first-hand what it was like to operate a small business and will be a forever fan of anyone that sets out on their own. She believes in “saying yes and figuring it out after”. For example, when Good Morning America confirmed her for their “Steals and Deals” segment, she had 400 barrettes to her name and needed 4,000 for initial deliveries. Elizabeth rented an apartment, hired two girls, flew her sister home, and together they created and fulfilled every single order. Her cell phone number was the customer service line. She learned that anything is possible, it’s just believing it. Her barrettes led her to be 2017 finalist in Forbes Magazine’ 30 under 30 list in retail & e-commerce. Carried in approx. 70 retail locations nationwide in it’s prime, the hair accessories were also seen in publications from Bloomberg Businessweek to Teen Vogue as well as appeared on Good Morning America, HBO GIRLS, and The TODAY Show.

She scaled and sold the accessories and focuses entirely on Domino Media Group today which has expanded to represent 15+ lifestyle public relations accounts. Domino is not a conventional company—nor do they intend to become one—which they believe is one of their greatest strengths. They think outside the box because they have never put themselves inside one. They have a shared passion for creative entrepreneurs and small businesses and a strong desire to help them grow, which set the stage for how their team continues to operate. They are intentional, energetic, and flexible with one another. They share resources with friends in other industries and operate with the mindset that no idea is considered too crazy to brainstorm and impossible is just an opinion. This ideal maintains their space as a safe place to nurture, grow and lead one another as they collectively work to do the same for their clients.

Elizabeth is a new mama, estate sale junkie, and forever fan of creative entrepreneurs living Savannah, Georgia with her husband and daughter Louisa.

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