Southern C Summit – Sea Island, Georgia

February 2020


The Summit is tailored to offer a community of passionate entrepreneurs, creatives and business owners an opportunity to connect and collaborate amongst top names in media, branding and blogging.



While a large number of our attendees are retailers, service providers and brands in the following industries, any business owner, creative or would-be entrepreneur can benefit from attending.



Past topics include social media strategy, branding and marketing, PR, working with influencers, best practices for websites and newsletters, entrepreneurial advice/tips/motivation, work-life balance, and partnerships and collaborations, among others.

The Summit has featured editors from Bake from Scratch, Better Homes & Gardens, Domino, Elle Decor, Garden & Gun, Real Simple, Southern Living and Traditional Home among others.

Past Summit attendees have heard from successful entrepreneurs like

as well as key voices from companies such as Pinterest, One Kings Lane, Le Creuset, the Laundress, Jet Blue, One Love Organics, and St. Joe Club & Resorts.



Limited to only 300 attendees, The Summit promises to again provide attendees valuable access to presenters on a wide range of compelling topics.

ADD-ON WORKSHOP OPTION (additional fee)

We are presenting add-on workshops prior to the kick-off of the Summit on Wednesday, February 6 from 8:30 – 10:30 am at The Cloister. Attendees may choose ONE workshop for an additional fee. Limited seating for each and attendees must sign up when purchasing Summit tickets. More information coming soon!

Read more about each workshop here.


Please see our Event FAQs for more.



8:00 – 8:30 am: Registration for Workshop Attendees
8:30 – 10:30 am: Add-on Workshop (pre-paid and pre-registered attendees only)
9:30 – 11:30 am: Swag Market and General Registration (drop in)
11:30 am – 12:30 pm: Lunch on your own
1:00 pm: Welcome with Sallie Holder introducing The Southern Coterie co-founders Cheri Leavy and Whitney Long
1:15 – 2:00 pm: Session 1 Finding Your Voice and Commanding an Audience with Lydia Fenet and Mary Guiliani
1:00 – 2:45 pm: Session 2 A Conversation on How to Scale your Company While Remaining True to Your Company’s Values + How to Hire and Delegate to Effectively Grow with Molly Fienning of Babiators and Red Clay Hot Sauce and Anna Bond of Rifle Paper
2:45 – 3:15 pm: Session 3 Media Panel with Eugenia Santiesteban Soto of Better Homes & Gardens, Hadley Keller of House Beautiful and writer Sarah Bray moderated by Brooke Bell of Hoffman Media
3:15 – 4:00 pm: Coffee Break and Book Signings presented by Independent Community Bankers of America and styled by Emily McCarthy
4:00 – 4:45 pm: Session 4 Mentor Session
5:15 – 6:15 pm: Transportation
5:30 – 8:30 pm: Low Country Evening at Village Creek Landing


9:00 am: Welcome with The Southern Coterie co-founders Cheri Leavy and Whitney Long
9:15 – 10:00 am: Session 5 The Ps and Qs of Retail: Point of View, Process & People with Jessica Derrick and Holly Williams of H. Audrey and White’s Mercantile
10:00 – 10:30 am: Session 6 PR Panel with Jackie Thomson of Leapfrog, Carolyn Sutton of Carolyn Sutton PR, Kristin Giese of All Moxie
10:30 – 11:15 am: Session 7 Growing Sales Channels: From Service Based Business to Product and Place with Amanda Lindroth and Hadley Keller, Senior Editor from House Beautiful
11:15 am – noon: Session 8 Striking a Balance Between Content and Commerce with Jessica Mischner and Molly Waring of Ballyhoo
12:15 – 1:15 pm: Session 9 Beachside Luncheon
1:30 – 2:15 pm: Session 10 How to Grow and Stabilize your Business with the Right Bank Partner – Community Banks Can Help Start, or Grow, Your Business led by Lauren Hopkins of LBH PR, Amanda Wilbanks, of Southern Baked Pie, and Jamie Darling, of Darling’s Fine Things presented by Independent Community Bankers of America
2:15 – 2:40 pm: Session 11 Boundaries in Business: Etiquette in the Digital Age with Erika Preval
2:45 – 3:15 pm: Session 12 (two tracks/ rooms)

  1. Hacks & Apps: Game Changing Products & Practices to Help You Stay Organized with Natasha Murphy of Nicely Built
  2. Brand Authenticity with Brian Hart Hoffman and Brooke Bell of Hoffman Media

3:15 – 4:00 pm: Session 13 (two tracks/ rooms)

  1. Social Media 2.0: Advanced Tips & Strategies with Mandy Kellogg Rye of Waiting on Martha and Ashley Brooke
  2. Close Out the Summit with an Ask All, Tell All with Elizabeth Mayhew

4:00 – 6:00 pm: Beachside Sip, Shop + Socialize
6:00 – 9:30 pm: Dinner on your own
9:30 – 11:30 pm: Silent Disco Cloister Clubroom {cash bar}


9:30 – 11:30 am: Beachside Brunch


2-hour workshop on Wednesday, February 5 from 8:30-10:30 am. Only 100 tickets available; must purchase Summit ticket to attend.

How do your values align with your strategy and everyday decisions in your business? Over the years in the coaching/consulting business, Julie Weldon and Stacey Pierce of A Salty Rim have been asked this question many times. And many times, once they pulled back the covers, they discovered that people really do not understand the purpose of why creating values is so important to the health of an organization. In this workshop, Julie and Stacey are going to get very practical and tactical, with little “fluff.” So, get ready to put on your seatbelt, sharpen your pencil, and dive into both why you’re doing what you’re doing, and create an action plan for the exact next steps you need to take to drive your business to the next level. If you’re at a point where you’re stuck, have challenges you don’t know how to overcome, want to grow to the next level, or feel like you have cracks in the foundation of your business, this workshop might just be exactly what you need. This workshop is good for any industry and any business stage – just starting out or millions in revenue.

Ever feel like you leave a conference overwhelmed & unsure where to start? Learn how to never feel like that again. To close out the workshop, Sallie Holder will teach you exactly how to put your business’s values into action at the Summit to walk away with exactly what you need.