May 2 & 3 in Atlanta: Mandy Kellogg Rye of Waiting on Martha

2019 Workshop

Overview

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Mandy Kellogg Rye is a lifestyle influencer, curator + founder of the popular blog Waiting on Martha, a brand which now also encompasses an e-commerce channel and two brick and mortar stores, Waiting on Martha Home and Waiting on Martha Everyday, in Atlanta, Georgia.

“Selling” on Social Media & Through Email Campaigns with Mandy Kellogg Rye of Waiting On Martha  $495 

Friday, May 2, 9:00 am – 3:00 pm (includes light breakfast and lunch)

This workshop is for anyone that has a product they’re trying to get into the hands of their target consumer! The workshop will begin with a look into the current state of social media and then deep-dive into:

  • selling through
    • different social media outlets and mastering the current algorithm
    • crafting your message to hit the right consumer audience for you and your needs
    • mastering how to create paid for social media ads & understanding the different types of ads. For example, Mandy will share how a $5 a day continuous ad on Facebook grew WOMH’s Facebook followers to 22,000 in less than 9 months.
    • email marketing & automatic email marketing (ie. abandoned cart emails)
    • creative ways to engage and grow your audience “outside of the feed”
  • selling through email marketing
    • how to grow your list
    • how to set up a great abandoned cart emails
    • best practices for creating email campaigns (times, days, platforms, etc.)
    • mastering the email algorithm (yes, there is one and it’s likely hurting your current email list)
    • why you need to be “cleaning” your list quarterly
  • hands on exercises in
    • creation of audiences
    • sponsored/paid social media ads
  • working smarter, not harder: apps and programs used to run the life of any entrepreneur

plus Cocktails + a Book Signing with Brian Hart Hoffman 

Thursday, May 1, 6:00 – 8:00 pm

Join us as we kickoff the workshop The Southern C way … with a cocktail party! Hosted at Mandy Rye’s beautiful shops Waiting on Martha Home and Waiting on Martha Everyday, it will be a fun evening of conversation, cocktails and bites as well as a book signing with Brian Hart Hoffman and his latest books.

 

Store Operations for Current (or Aspiring!) Brick & Mortar Retail Store Owners/Operator $195   * add-on session may only be purchased in conjunction with Friday workshop*

Thursday, May 1, 3:00 – 4:30 pm  

Mandy will discuss how to run and grow your brick-and-mortar store on a daily, weekly, and monthly basis. Things like implementing a daily checklist, creating daily/weekly/monthly goals, incentivizing employees through contests and commissions, team meetings, hosting and running out of the box events to attract new and current customers, why you should have a customer loyalty program, and much more!

Those that sign up prior to April 1st will have the chance to submit specific questions or needs to help guide Mandy’s discussion. For the add on workshop, everyone participating will also be leaving with copies of everything Mandy’s team uses to run WOM so you can implement it immediately upon arriving home.

Limited to 125 for Deep-Dive Workshop and only 25 for Deep-Dive Add-On Session!