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Does your Klout score measure up?

Aug 12 2015

by Catherine Hamrick

We_Can_Do_It! WWII posterAnyone in social media should take advantage of a Klout score. It measures your influence as a thought leader by using analytics. Scores range from 1 to 100. Public figures rank the highest. For example, President Obama hits 99. The average Klout score is 40. If you want to rank in the top 5 percent of all users, shoot for 63.

To increase your Klout score, engage. Create original content that others will share through retweets, comments, and likes. It’s best to practice social media etiquette. Do not ask people to retweet posts. When you post valuable information, sharing by users will grow organically.

Why should you care about this tool?

You can sign up for an account within five minutes.  There’s great satisfaction in watching your score shoot up. However, be patient. It takes time.

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Catherine Hamrick View More Blog Posts from this Author

After a few years as a copywriter for the Southern Living Advertising Department, editor and writer Catherine Hamrick learned her craft in the magazine and book divisions of media giants Time Inc. and Meredith Corporation. She taught writing, literature, public speaking, and business communication at the university level. As a freelancer, Catherine has tackled "almost every topic but porn and physics" and has managed editorial projects or co-authored branded books for imprints such as Southern Living, Oxmoor House, Meredith Books, Better Homes and Gardens, Traditional Home, Country Home, Midwest Living, The Home Depot, Ortho, and Lark Publishing. Certified in social media marketing, she coaches students and professionals in writing resumes, cover letters, and online profiles. She is also a ghostwriter—that is, a professional keeper of secrets. Connect @ChamrickWriter or drop by her blogs: Random Storyteller (https://randomstoryteller.com) and Catherine Hamrick: Writer, Editor, Social Media Human (https://catherinehamrick.com).

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