CREATIVES: Entrepreneurs to Watch – Hillary Crittendon and Laura Martin from Charleston, SC

Feb 24 2014

by Cheri Leavy

These two savvy entrepreneurs, business partners and best friends have created The SoGood app. It speaks our language for sure because it is based on connecting and social influence. Hillary Crittendon and Laura Martin combined forces in 2013 “to create The SoGood, a place where women can discover the best local providers based on trusted recommendations from friends.” On The SoGood, you will find the best artists, makers and entrepreneurs from the cities and towns you love.

We are thrilled to have these gals hosting our Wednesday afternoon break (April 30) at The Southern C Summit in Charleston so you can learn more then. In the meantime, we would like to introduce you to them digitally through our Q&A…


We’re constantly inspired by the entrepreneurs we meet everyday through The SoGood. We meet every business owner who joins our network and when you take that approach, it’s amazing how much talent you can find in your city, state or even in your own backyard. Being surrounded by so many creatives has really driven us to innovate in ways we’d never envisioned at the onset of this journey.

Theme Song:

Don’t Stop Believing. Anything by Rihanna.

Fave book or author:

We are loving Contagious: Why Things Catch On by Jonah Berger. Le Petit Prince, Antoine de Saint-Exupéry.

Favorite charity:

Charity Water, Omaze, Pencils of Promise – these organizations are super creative and, in addition to supporting great causes, they are changing the way people think about charitable giving.

#1 skill/attribute needed to be an entrepreneur:

Thick skin + creative thinking.

Role model:

Diana Vreeland, Jenna Lyons, Cynthia Rowley, any passionate woman full of dreams who is not afraid to execute on them.

Favorite social media:

Instagram all the way.

Favorite quote:

“If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on.” -Sheryl Sandberg

Interesting tidbit about you or your business:

We’ve been friends since second grade and our history of creating awesome things we love goes way back. Our first real business plan involved developing and franchising a series of frozen yogurt shops– when we were 15. Unfortunately we jumped on the college bandwagon instead, saving Pinkberry from some serious competition.

The SoGood

Download “The SoGood” app

The Southern Coterie is a social network ( with events ( that connect influencers, entrepreneurs and marketing professionals with an affinity for the South.

Enjoy this series where we introduce you to Southern creatives we find inspiring-


Co-Founder of The Southern Coterie

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Co-Publisher guide2athens & Bulldawg Illustrated


Cheri Leavy View More Blog Posts from this Author

Cheri Leavy is a connector, cheerleader and marketing consultant for fellow entrepreneurs.
Building rapport and strengthening a sense of community:
• A community of female entrepreneurs through the The Southern Coterie and The Southern C Summit
• The faces and places of Athens that make our city so vibrant through guide2athens
• A community of devoted football fans through Bulldawg Illustrated
- Contributing editor to Coastal Illustrated, Executive Board Member of the UGA Alumni Association

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