COMPILATION: Top Tips by Social Media Platform from Chloe King of TIBI
YOUR BRAND = STORY
Use every opportunity to create your
narrative arc and tell the story.
Best practices advice –
1. Maintain consistency with voice and unity of message
2. Explore collaborations
3. Create a “Polished presence” vs. “Just a presence”
4. Remember always that your followers are opting in
5. Embrace each platform’s unique proposition
•Remember the “insta” fundamentals
•Don’t over hashtag – focus on key ones that can communicate time sensitivity and key topics
•Ensure engagement with others is purposeful, authentic, and professional
Remember, you don’t need big dollars to be creative.
“Constraint inspires creativity”
—Jack Dorsey, founder of Twitter
From Chloe King’s presentation for The Southern Coterie Summit for Charleston Spring 2014.
Co-Founder of The Southern Coterie