COMPILATION: Top Tips by Social Media Platform from Chloe King of TIBI

YOUR BRAND = STORY
Use every opportunity to create your
narrative arc and tell the story.

Best practices advice –

1. Maintain consistency with voice and unity of message

2. Explore collaborations

3. Create a “Polished presence” vs. “Just a presence”

4. Remember always that your followers are opting in

5. Embrace each platform’s unique proposition

•More is More
•@ as much as possible
•Incorporate image-driven content
•Leverage analytics and tracking tools like Hootsuite

•Quality
•Remember the “insta” fundamentals
•Don’t over hashtag – focus on key ones that can communicate time sensitivity and key topics
•Ensure engagement with others is purposeful, authentic, and professional

•More is More
•Reputedly a top sales converter  ROI
•Product linking
•Board diversity

•Average of 2-4 posts/day
•More polished content
•Keep up to date on new developments (layout and sponsorship opportunities)

•Provide additional perspective from brand on relevant topics on your blog
•SEO
•Extend consumer’s time spent on website

Be fearless.
Be authentic.
Remember, you don’t need big dollars to be creative.

“Constraint inspires creativity”
—Jack Dorsey, founder of Twitter

From Chloe King’s presentation for The Southern Coterie Summit for Charleston Spring 2014.

CHERI HARDEN LEAVY

Co-Founder of The Southern Coterie

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