4. Just Be You. On this, Kerpen quoted Oprah Winfrey, who said: “I had no idea that being your authentic self could make me as rich as I’ve become. If I had I’d have done it a lot earlier.” As Kerpen puts it: “When I am authentic, when I am vulnerable, when I am me, customers want to do business with me.” Who does a lot of this on Twitter, according to Kerpen? Foursquare founder Dennis Crowley, who has even posted about where he lives. (via inc.com)
5. Create a Connection It may seem obvious, but creating a connection with your target audience through rich, visual content on social media is a must. With so many products and services available, creating that personal connection could mean the difference between a lifetime of loyalty from a consumer and never getting a moment’s recognition.
From relevant hashtags to striking images, targeted social media contests to fan forums, there are many ways to speak to and connect with your audience.
Bringing your brand to life in a way that genuinely excites a customer is important, so figure out who your target audience is and learn how to speak to them in a way that gets through and creates an emotional, lasting tie. (via Huffington Post)
6. Manage your Message When it comes to getting your message across on various social media sites and apps, one size does not fit all. Using the same marketing method or content for multiple media networks may be the quickest method but, in most cases, it is often the least effective. Remember, your audience expects each differing social media network to deliver their information in a way that is tailor made for that particular medium. (via Huffington Post)
7. Have a plan. Catalog all of the social media tactics that will be done on a daily, weekly, or monthly basis. (via Maximize Your Social)
CHERI HARDEN LEAVY
Co-Founder of The Southern Coterie
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