Branding your Home

Aug 19 2014

by Emily McCarthy

Branding your Home

Most would assume these two concepts do not go together. But for me, I believe anything can be branded to represent your style, home, family and personality. A brand can be brought to life through your business, lifestyle, personal style, event and home. Today, I’ll be talking about how to develop a brand for your home and implement into all aspects from interiors to entertaining. I am often commissioned to design a Couture Monogram for a couple or family. There are many different ways to incorporate a monogram into the home – with advancements in printing and embroidery – the possibilities are endless! Sources like www.SpoonFlower.com allow us the ability to screen print fabric, wallpaper and wrapping paper by the yard. By uploading your monogram, you can create various repeats to create a custom look for you. By ordering fabric, you can easily have furniture covered, drapes designed and linens made for entertaining. I love the idea of ordering a couple rolls of wallpaper and installing an accent wall in a powder room or dining room.

Take a look at the concepts I put together to demonstrate all of the various ways to incorporate your own monogram or family crest. Each letter creates a unique pattern repeat and looks lovely embroidered on furniture and pillows.

Let your imagination run wild – if you need help branding your home, email us at hello@emilymccarthy.com. We also love working with interior designers and event planners as well – two talented worlds uniting!

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