Branding for Retail: Building Brand Recognition
You know if there is one thing we can’t get enough of at my studio, it’s branding. In today’s social media obsessed culture, good branding is more important than ever. It’s not just a slogan or a witty tagline, it’s a lasting impression that will give the consumer a quick visual cue of brand recognition.
You probably identify a company or campaign hundreds of times a day just by noticing the brand image, and you don’t think twice about it. So, how can you do this for your retail business? Small touches really are the way to the bigger picture.
Not only is it important to choose a smart logo, but to use consistent typefaces, colors, patterns and finishes. All signage, custom fixtures, fabrics, packaging and even attire should be cohesive, creating a consistent brand experience every time a new client walks into your store.
I’ve spent many years designing retail branding for the most fabulous boutiques, and in April, I was able to bring my own vision to life with my first brick and mortar. I applied this concept by adding small touches of my logo throughout the space – notice that our signature greek key pattern (made of the logo on repeat) is used on everything from the fabric on our drapes to the metal panels on the checkout, as well as on tablecloths, trims and borders on packaging. We incorporated the logo subliminally into every aspect of the store without making it too obvious or overly dramatic.
By paying attention to the details, you create those small moments–the experience–that stays with your customer. By investing in a signature look for your business, you will definitely stand out among the rest and create a lasting impression and brand recognition for your business.
(firstname.lastname@example.org or emilymccarthy.com/brands for more information on branding services)
****Photography by Kelli Boyd
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