Tabitha Ong Tune, the natural connector and native Singaporean, saw social media as a great marketing tool for small businesses. Tabitha desired to help them flourish by facilitating a relationship between customer and proprietor, and so she started À la Mode as a catalyst for launching companies into the digital sphere. Clients like restaurateur and Top Chef alum Arnold Myint quickly took note of her knack for 140 (now 280) -character storytelling and hired Tabitha to invent original, online presences that would stand out in a sea of hashtags and newsfeeds. Nowadays, she strategically tailors each company’s messaging to its respective industry and individual needs.
But most of all, she loves new beginnings and watching mom-and-pop shops grow from the ground up. Her greatest thrill comes from witnessing the concept of an idea become a company’s first dollar bill. To her, the human connection is most important—whether it’s with clients, customers or new followers. “It’s always someone’s first day somewhere,” she says. “And I love being part of that.”