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Tabitha Ong Tune

Tabitha Ong Tune, the natural connector and native Singaporean, saw social media as a great marketing tool for small businesses. Tabitha desired to help them flourish by facilitating a relationship between customer and proprietor, and so she started À la Mode as a catalyst for launching companies into the digital sphere. Clients like restaurateur and Top Chef alum Arnold Myint quickly took note of her knack for 140 (now 280) -character storytelling and hired Tabitha to invent original, online presences that would stand out in a sea of hashtags and newsfeeds. Nowadays, she strategically tailors each company’s messaging to its respective industry and individual needs.

But most of all, she loves new beginnings and watching mom-and-pop shops grow from the ground up. Her greatest thrill comes from witnessing the concept of an idea become a company’s first dollar bill. To her, the human connection is most important—whether it’s with clients, customers or new followers. “It’s always someone’s first day somewhere,” she says. “And I love being part of that.”

Mar 16 2016

How I Stay Organized – Tools of My Trade

by Tabitha Ong Tune

Feb 16 2016

On the delicate balance of work and life

by Tabitha Ong Tune

Nov 16 2015

Fail So You Succeed

by Tabitha Ong Tune