Allie Balling and Irene Pappas of Allieway Marketing are an unusually matched duo. With a background in construction marketing, Allie brings energy and dedication to an “outside the box” approach to marketing and graphic design. Irene’s experience is rooted in the fashion world. As a Public Relations veteran of the NYC fashion scene, Irene is committed to taking clients and brands to the next level through innovative outreach and engaging social media. Together, Allie and Irene have created a true alternative to conventional in-house marketing recourses for Allieway Marketing clients across a variety of markets.