5 Tips for DIY Product Photography
When it comes to selling your product, photography is one of the main things that sets you apart from your competitor. It doesn’t matter that you have a superior product, unfortunately potential customers almost always judge a book by its cover, in this case, your product, just on the photos you present. Bad lighting, lack of clear focus, and over editing can ruin a potential sale before it even begins. To avoid this, you want to make sure you have awesome photos of your product. Although professional photography is always best, I know it can be expensive, so it is a good idea to have a general idea of how to take great photos of your product yourself. Here are 5 tips for DIY product photography…
1. USE NATURAL LIGHT
Natural light is the most beautiful and flattering light you can use in photography. Find a bright window in your home or even take your product outside. A porch or a shady area under a tree is the perfect spot for taking a bright and clean photo of your product.
2. USE A PLAIN BACKGROUND
Large foam boards are the best kept secret in product photography! These are the perfect background, easy to find, and are inexpensive. You can paint these boards any color to achieve the look you need and to match your branding. They are also lightweight and super portable so you can easily take them with you when searching for the perfect lighting.
3. USE A REFLECTOR
A reflector is something that is used to bounce the light back onto your subject and is usually placed opposite your light source. Grab an extra white foam board and place it across from your main light source to add more light and lessen shadows on your product. This creates even lighting on your product making your photo look very professional.
4. PROPER EXPOSURE
Make sure to execute proper exposure when taking your photo. Exposure is how light or dark your photo is. This can best be done by using the manual setting in your camera or can be done on a cell phone by adjusting exposure on the screen before taking the photo. Perfect exposure is achieved when the photo is neither too bright (overexposed) or too dark (underexposed).
5. LIGHTLY EDIT
A bad photo cannot be saved with editing, and over editing can make a good photo bad. So be on the safe side and try to get the best photo you can right out of the camera, then use a photo editing program to enhance your already amazing photo!
I realize this is a lot to think about when taking your product photo, but after some practice you will be taking great photos of your product! To make your life easier I created a DIY Product Photography Cheat Sheet….feel free to download it for free HERE!